Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
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Advertising has traditionally been one of two types: interruptive, like TV and radio, and in-content, like newspaper or most digital. Digital has been driven by in-content, but because of voice search, much of digital's paradigm may be forced to become interruptive. This could mean a massive... Continue reading at Advertising Age
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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Netflix has bought Scottish comic book publisher Millarworld in its first ever acquisition. Continue reading at The Bookseller
[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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US book publishing revenues have risen 4.9% for the first quarter of 2017 following higher sales in Adult books and higher education course materials, the Association of American Publishers (AAP) has reported. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
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Publishers said they buy traffic through Facebook to fill insertion orders, promote new products and make money through arbitrage. The post ‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-28 00:00:00 UTC ]
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A new report issued this week by the trade association representing German publishers and booksellers revealed that book revenue was up 1% in Germany last year, hitting €9.28 billion ($10.41 billion). The largest segment seeing gains was children's books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-15 00:00:00 UTC ]
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Rights and licensing trading platform IPR License has launched a new service which allows sellers to place “Buy Rights” buttons next to books featured online. Continue reading at The Bookseller
[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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Facebook’s embrace of video hasn’t done much good for publishers' balance sheets, so some have looked to make it a commerce driver. The post Publishers are using Facebook video to drive commerce revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-15 00:00:00 UTC ]
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Publishers are concerned that the recently enacted policy will cut into sales, questioning the sources of “new” books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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Authors' and publishers' groups are protesting a change in Amazon's third-party sales policy. The retailer says it's in line with 'the rest of Amazon.' The post Authors Guild Joins Warnings on Amazon’s Buy-Button Book Sales Policy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-09 00:00:00 UTC ]
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Scottish publisher GW Publishing Ltd has been sold to West Lothian-based publisher, wholesaler and distributor Lomond Books Ltd for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2017-05-09 00:00:00 UTC ]
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[Sponsored] Mining Media International implemented Xposure’s FlockXchange platform to change their digital strategy while bringing in new revenue. The post A New Digital Revenue Driver Delivers for Publisher and Their Clients appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-11 00:00:00 UTC ]
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Publishers are only making 14 percent of their revenue from distributing their content on third party platforms, according to a new report from Digital Content Next, the premium publishers’ trade group. The majority of publishers’ distributed revenue came from YouTube, as newer platforms and... Continue reading at Digiday
[ Digiday | 2017-01-24 00:00:00 UTC ]
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Las Vegas-based Central Recovery Press has acquired the assets of Mac Publishing, a publisher of materials of works on family systems and addictive disorders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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Sales in John Wiley's newly-created publishing segment fell 7% in the second quarter ended October 31, 2016 compared to a year ago. Book sales fell 9% in the quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-07 00:00:00 UTC ]
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The name CrowdTangle may not be familiar to you, but Facebook just snatched up the company to help its publishers track how content moves around the internet. CrowdTangle's platform launched four years ago, giving companies a real-time look at conten... Continue reading at Engadget
[ Engadget | 2016-11-11 00:00:00 UTC ]
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The former Tribune Publishing Company, now known as Tronc, is the owner of The Los Angeles Times and The Chicago Tribune. Continue reading at The New York Times
[ The New York Times | 2016-11-01 00:00:00 UTC ]
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The Danbury-based company adds complementary composition services through its acquisition of Kinetic Publishing Services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-03 00:00:00 UTC ]
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Informa, the U.K.-based business information provider, has agreed to buy Penton Information Services for 1.18 billion pounds ($1.6 billion) to add exhibitions and professional services in the U.S.The company will fund the purchase through new debt and equity, according to a statement Thursday.... Continue reading at Advertising Age
[ Advertising Age | 2016-09-15 00:00:00 UTC ]
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West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
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