Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue

Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
News tagged with: #balancing act #big picture #digital trends #digital media #traditional publisher

Other Publishing stories related to: 'Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue'


Third-party sellers able to compete for Amazon's buy button from January 2021

Third-party sellers selling "new condition" books will be able to bid for Amazon's buy button in the UK from January 2021, the retail giant has confirmed.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-26 16:41:34 UTC ]
More news stories like this | News stories tagged with: #third-party sellers #buy button #retail giant


US publishing revenues dip 4.2% in first half of 2020

The US publishing industry’s revenues are down 4.2% for the year to date, according to the Association of American Publishers' latest StatShot report, although Trade sales in the six-month period held on with a rise of almost 3% compared to the first half of 2019. Continue reading at The Bookseller

[ The Bookseller | 2020-08-19 02:12:36 UTC ]
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Daily Mail publisher to cut up to 100 jobs as revenues fall

DMGT says quarterly print advertising down 69% and digital income down 17% The publisher of the Daily Mail, Mail on Sunday, the i and Metro is to cut up to 100 roles as the coronavirus pandemic continues to hammer the newspaper and magazine industry.Daily Mail & General Trust, which also... Continue reading at The Guardian

[ The Guardian | 2020-08-13 11:23:11 UTC ]
More news stories like this | News stories tagged with: #daily mail #magazine industry #making cuts #commercial operations #publishing arm


US publishing revenue nudged up 1.1% in 2019

US publishing revenues in 2019 edged up by 1.1% on the previous year, according to an Association of American Publishers (AAP) Statshot annual report. Continue reading at The Bookseller

[ The Bookseller | 2020-08-03 03:47:29 UTC ]
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Chatham announces plan to buy newspaper publisher McClatchy

Hedge fund Chatham Asset Management said it plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control Continue reading at ABC News

[ ABC News | 2020-07-12 18:42:02 UTC ]
More news stories like this | News stories tagged with: #family control


Hedge fund Chatham plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control

Hedge fund Chatham plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control Continue reading at ABC News

[ ABC News | 2020-07-12 18:20:00 UTC ]
More news stories like this | News stories tagged with: #family control


Publishing revenues to plunge and thousands of jobs at risk, report says

Publishing, including books, newspapers and magazines, could see a £7bn fall in revenue and 51,000 jobs axed due to Covid-19's effect on bookshop closures and print sales, a report claims. Continue reading at The Bookseller

[ The Bookseller | 2020-06-17 06:06:17 UTC ]
More news stories like this | News stories tagged with: #publishing revenues #including books #print sales #bookshop


How 4 Publishers Are Turning Surveys Into Revenue

In a data-driven industry, an age-old product becomes more relevant than ever. The post How 4 Publishers Are Turning Surveys Into Revenue appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-24 14:28:37 UTC ]
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Amazon returns pre-order ‘buy’ buttons after 48-hour hiatus

Amazon’s “buy" pre-order buttons have been returned for upcoming titles, after they were removed from not-yet-published books for two days to prioritise stocking other high-demand items during the coronavirus pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 00:36:21 UTC ]
More news stories like this | News stories tagged with: #upcoming titles #coronavirus pandemic


Sports Publisher Minute Media Makes Half Its Revenue from Licensing Tech

Many digital publishers looking for alternative revenue streams to advertising turn to subscriptions and commerce. But Minute mMedia, home to Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-03-03 18:30:12 UTC ]
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Publishers Have Big Aspirations to Further Diversify Their Revenue

Publishers will continue to look beyond their legacy business models in the coming years, and lean on technologies to not only improve their operations, but also their products. This idea was the thesis of a recent survey we conducted with a representative sample of leaders from across our... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-06 15:59:25 UTC ]
More news stories like this | News stories tagged with: #internship program #paul miller #separate entity—thenationfund #digital media #publishing companies


To Grow Consumer Revenue, Publishers Tap Into Communities Within Communities

Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
More news stories like this | News stories tagged with: #product development #natural extension #physical retail #hearst


Digital Publishers Need a Revenue Revolution

Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
More news stories like this | News stories tagged with: #ad revenue #unprecedented challenge #publishers aren #fair share #ad blockers #walled gardens #media landscape #digital publishers


Tribune Publishing Announces New Major Shareholder: Alden Global Capital

Tribune Publishing Company (NASDAQ: TPCO), one of the nation’s leading media companies, today announced that funds managed by Alden Global Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-20 15:37:42 UTC ]
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Digital publishers want to grow non-advertising income as display revenue tanks

Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week

[ Media Week | 2019-11-20 11:19:56 UTC ]
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Digiday Research: Reader revenue is the top publisher priority for 2020

Growing direct reader revenue remains the biggest priority for publishers heading into 2020. The post Digiday Research: Reader revenue is the top publisher priority for 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-22 04:01:38 UTC ]
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Digiday Publishing Summit Event Briefing: The strain of revenue diversification

Revenue diversification requires balance, discipline and conviction; advertisers want more from publishers every year, but often for the same amount of money they paid last time. Go inside the programming and conversations that defined September's event. The post Digiday Publishing Summit Event... Continue reading at Digiday

[ Digiday | 2019-09-27 04:00:48 UTC ]
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US publishers' revenues up 6.9%

Revenues from US publishers have increased 6.9% to nearly $6 billion for the first six months of 2019, with growth in all categories apart from e-books, according to the Association of American Publishers.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-29 22:31:10 UTC ]
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EUP buys law specialists Avizandum Publishing

Edinburgh University Press (EUP) has bought the publishing assets of Scottish law specialists Avizandum Publishing Ltd for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2019-08-12 13:58:07 UTC ]
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Total UK publishing revenues down 2% in 2018; consumer book market stable

UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 05:53:24 UTC ]
More news stories like this | News stories tagged with: #publishing industry #book market