Publishers have 'huge opportunity' in content marketing says Chowney

There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-12-02 00:00:00 UTC ]
News tagged with: #huge opportunity #content marketing #publishing industry #make money

Other Publishing stories related to: 'Publishers have 'huge opportunity' in content marketing says Chowney'


Traditional publishing is 'no longer fair or sustainable', says Society of Authors

Chief executive of 9,000-member UK group argues that while 'authors' earnings are going down generally, those of publishers are increasing'After figures released this week showed professional authors' median annual incomes have collapsed to to £11,000, The Society of Authors' chief executive has... Continue reading at The Guardian

[ The Guardian | 2014-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #traditional publishing #longer fair #figures released


Publishers' Graphics Buys Commerical Letter

Publishers’ Graphics, the Chicago-based POD print provider, has acquired Commercial Letter, a direct marketing printing company located in St. Louis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
More news stories like this |


On the agenda at Digiday Publishing Summit: Sept. 17-19

The post On the agenda at Digiday Publishing Summit: Sept. 17-19 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-10 00:00:00 UTC ]
More news stories like this |


Carlton Garborg Launches New Publishing House

Carlton Garborg, former president of Summerside Press and Ellie Claire, has launched a new venture, Broadstreet Publishing. The house is also developing a new Bible translation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bible translation


Arcadia Publishing Buys The History Press

Arcadia Publishing has acquired The History Press Inc., the U.S subsidiary of the U.K. based The History Press Ltd. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #history press #arcadia publishing


The History Press sells US arm to Arcadia Publishing

The History Press has sold its US subsidiary to the American local history company Arcadia... Continue reading at The Bookseller

[ The Bookseller | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arcadia publishing #history press


Oceano Moves Into Ebooks, Mines Smaller Spanish Markets

Oceano, one of the largest Spanish-language publishers, has finally launched a line of ebook titles out of its Mexico subsidiary aimed at Latin America. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #finally launched #ebook titles #latin america


Bookseller Marketing and Publicity Conference: 'Can't replace gut instinct'

The use of social media and consumer insight do not "replace our gut instinct", The... Continue reading at The Bookseller

[ The Bookseller | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller marketing #publicity conference #consumer insight


Bookseller Marketing and Publicity Conference: Live Blog

Speakers from YouTube and Buzzfeed will join representatives from the trade at today’s... Continue reading at The Bookseller

[ The Bookseller | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller marketing #publicity conference #live blog


How Publishers Can Take Back Control of Their Consumer Data

You've built and furnished a home. You regularly tweak and maintain the property so your equity grows. But when you're away, strangers gain access. They sell your appliances, plumbing fixtures and furniture and when you return, it's clear the value you've worked so hard to attain has... Continue reading at Advertising Age

[ Advertising Age | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve worked


Jerome made non-fiction publisher at HC

Natalie Jerome has been promoted to non-fiction publisher at HarperCollins, taking on the role... Continue reading at The Bookseller

[ The Bookseller | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #natalie jerome #non-fiction publisher


HC steps up Christian publishing in UK

HarperCollins is stepping up its Christian publishing in the UK, using its acquisition of Thomas... Continue reading at The Bookseller

[ The Bookseller | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian publishing


Meet Matthias Döpfner, the German publisher taking the fight to Google

The CEO of Germany's largest newspaper group is one of the few powerful figures speaking out about the web giantMatthias Döpfner is a man on a mission. The motives behind the mission need to be scrutinised, but when so many of old media's authority figures seem at sea in a changing environment,... Continue reading at The Guardian

[ The Guardian | 2014-07-06 00:00:00 UTC ]
More news stories like this |


Eyes on the prize for children's market

In the past 20 years, the number of prizes geared towards children’s books has trebled,... Continue reading at The Bookseller

[ The Bookseller | 2014-07-04 00:00:00 UTC ]
More news stories like this |


How to squeeze more out of digital marketing

Studies show that two people with the same name tend to like each other. But that’s not why I like James Altucher. I like him because he is provocative and insightful. Altucher is an entrepreneur, chess master, author, comic book lover, and once-wannabe rapper. He’s also very accessible.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #studies show


Amazon speaks – finally – about its dispute with publisher Hachette

Amazon senior vice president of Kindle content Russ Grandinetti told The Wall Street Journal that Amazon is acting 'in the long term interest of our customers.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon speaks #publisher hachette


Surfer who died at Tamarama beach named as publisher Matthew Richell

The UK-born father of two and CEO of Hachette Australia was washed on to a dangerous rocky area at the Sydney beachA surfer who died after hitting his head at a popular Sydney beach has been named as publishing company boss Matthew Richell.Paramedics were called to Tamarama beach about 2pm... Continue reading at The Guardian

[ The Guardian | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #head injury #hachette australia


Detroit to Host 75th Anniversary of the National Newspaper Publishers Association

PORTLAND, Ore. – Detroit will serve as the host city for the 75th Anniversary celebration of the National Newspaper Publishers Association (NNPA)–an African-American organization which focuses on supporting and advocating for publ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #host city #anniversary celebration


William Heinemann to publish ‘desk killer’ title

William Heinemann has acquired a non-fiction title about “desk killers” by Dan... Continue reading at The Bookseller

[ The Bookseller | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #non-fiction title #william heinemann


Yellow Jersey to publish 'revealing' Van Gaal book

Yellow Jersey Press has signed a book about the new Manchester United manager Louis van Gaal by... Continue reading at The Bookseller

[ The Bookseller | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yellow jersey