The digital publisher recipe for online growth: Take a dash of food video, stir in plenty of social media, heap on the branded contentthen bake a new brand.News doesn't quite monetize as well as lifestyle fare, so publishers from Mic to Time are serving up new batches of content to attract more eyeballs. Food video views on Facebook, which has rewarded lifestyle publishers who post video, were up 283% last year over 2015, according to Tubular Labs.This week, Mic, the social-minded millennial site, and Complex, the lifestyle publisher, are both entering the fray with new foodie-focused fare. Meanwhile, Time Inc.'s two-month-old Well Done, which publishes direct to Facebook, just landed its first sponsor, Kraft Heinz. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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During the Digiday Publishing Summit Europe in Budapest this week, 250 publishers and industry execs shared the struggles they face navigating the current environment. The post ‘The industry will always find a way’: Candid thoughts of European publishers on the state of media appeared first on... Continue reading at Digiday
[ Digiday | 2019-10-22 04:01:43 UTC ]
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Growing direct reader revenue remains the biggest priority for publishers heading into 2020. The post Digiday Research: Reader revenue is the top publisher priority for 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-22 04:01:38 UTC ]
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Crime heavyweight Ian Rankin, Booker longlisted Braithwaite and "Killing Eve" were among the winners of the 9 Amazon Publishing Readers’ Awards on Saturday night. Continue reading at The Bookseller
[ The Bookseller | 2019-09-30 00:14:17 UTC ]
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Although picture has improved since 2017, research shows that last year only 4% of books for the youngest readers featured a minority ethnic heroIn most children’s books, according to one London primary school pupil, “people are peach”. Another feels there are “no black people” in the stories... Continue reading at The Guardian
[ The Guardian | 2019-09-19 11:15:59 UTC ]
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PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-28 04:00:00 UTC ]
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An author and publisher explains why writers shouldn’t let industry validation determine the value of their work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
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Booker Prize longlistee Oyinkan Braithwaite has made the shortlist for the 2019 Amazon Publishing Readers’ Awards with Ian Rankin and Matt Wesolowski each bagging two nominations. Continue reading at The Bookseller
[ The Bookseller | 2019-07-24 09:47:48 UTC ]
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Among the stories making news this week: veteran bookseller and library advocate Tim Coates releases a reader-focused survey; more drama over Drag Queen Storytimes; and what to expect from all the talk of antitrust action in the tech sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
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The News Media Alliance today published findings from a new study that analyzes how Google uses and benefits from news. Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-10 15:10:50 UTC ]
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It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 07:00:51 UTC ]
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The march of technology has brought a slew of changes to libraries and publishers, and of course even to BookExpo, which continues to experiment with different formats to serve its various constituencies across the book world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 00:00:00 UTC ]
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The newly launched collective for women in publishing, Conduit, has found an expanded venue for its inaugural meeting next month after an overwhelming response saw all spaces snapped up within an hour. Continue reading at The Bookseller
[ The Bookseller | 2019-03-23 00:00:00 UTC ]
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Patty Rodriguez and Ariana Stein started Lil’ Libros in 2014 because they had trouble finding children’s books in both English and Spanish. The Huntington Park company now has 14 titles, all written by the co-founders, and brought in $1 million in sales last year, a feat the pair never thought... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-17 00:00:00 UTC ]
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Despite concentration of publishers in London, only 11% of respondents identified as BAME – significantly lower than average of 40% in the cityA major survey of the UK’s publishing workforce has found that “significant progress” still needs to be made on both the numbers of black, Asian and... Continue reading at The Guardian
[ The Guardian | 2019-01-16 00:00:00 UTC ]
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Net turnover for the European publishing industry was roughly flat last year at €22.2bn (2016: £22.3bn) despite a "significant increase" in the number of new titles issued at 610,000, according to data from the Federation of European Publishers (FEP). Continue reading at The Bookseller
[ The Bookseller | 2018-12-22 00:00:00 UTC ]
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Simon Fraser University’s publishing program strengthens publishing with collaboration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Publishers are preparing to hit the Christmas market hard in 2018 with a range of giftable quizzing titles. Continue reading at The Bookseller
[ The Bookseller | 2018-08-04 00:00:00 UTC ]
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"We don’t want it [paid-for content] to be too in your face." The post How German publisher Spiegel is experimenting beyond the metered paywall to drive reader revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-05 00:00:00 UTC ]
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While most publishers at Licensing Expo in Las Vegas this week are there as attendees, a growing number of houses are participating as exhibitors as well. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-23 00:00:00 UTC ]
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Publishers are finding readers are willing to make small-dollar donations to support news operations. The post In a tough ad climate, small publishers are finding success in small donations appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-14 00:00:00 UTC ]
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