Publishers Find Way Into Readers' Hearts Is Through Stomachs

The digital publisher recipe for online growth: Take a dash of food video, stir in plenty of social media, heap on the branded contentthen bake a new brand.News doesn't quite monetize as well as lifestyle fare, so publishers from Mic to Time are serving up new batches of content to attract more eyeballs. Food video views on Facebook, which has rewarded lifestyle publishers who post video, were up 283% last year over 2015, according to Tubular Labs.This week, Mic, the social-minded millennial site, and Complex, the lifestyle publisher, are both entering the fray with new foodie-focused fare. Meanwhile, Time Inc.'s two-month-old Well Done, which publishes direct to Facebook, just landed its first sponsor, Kraft Heinz. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-17 00:00:00 UTC ]
News tagged with: #post video #tubular labs #lifestyle publisher

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Indie publisher Zando taps Gillian Flynn and Lena Waithe to find your new favorite authors

Book publisher powerhouse Molly Stern started her own company on the premise of using influential creators to surface overlooked talent. Author Gillian Flynn and writer-producer Lena Waithe are curating what could be the next wave of notable authors through their partnership with indie publisher... Continue reading at Fast Company

[ Fast Company | 2021-09-21 09:00:03 UTC ]
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Avon to publish Goodwin's 'heart-stopping' debut in two-book deal

Avon Books has acquired Sarah Goodwin's debut Stranded, plus one more untitled novel.   Continue reading at The Bookseller

[ The Bookseller | 2021-06-25 00:42:01 UTC ]
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Philip Roth Biography Finds a New Publisher

Skyhorse said it would release the paperback and digital versions of the book, which had been taken out of print following sexual assault allegations against its author, Blake Bailey. Continue reading at The New York Times

[ The New York Times | 2021-05-17 17:32:51 UTC ]
More news stories like this | News stories tagged with: #digital versions #blake bailey


Hodder to publish Lumley's 'heart-warming' celebration of Queen’s Platinum Jubilee

Hodder & Stoughton will publish actress Joanna Lumley's A Queen for All Seasons, a "warm and fascinating" celebration of Queen Elizabeth II and her Platinum Jubilee.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-24 14:57:50 UTC ]
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Josh Hawley finds new publisher after Simon & Schuster cancels book

Simon & Schuster severed ties with senator after Capitol attackPublisher distributes titles by conservative imprint RegneryThe rightwing Missouri senator Josh Hawley has found a publisher for a book dropped by Simon & Schuster over his role in attempting to overturn the US election on... Continue reading at The Guardian

[ The Guardian | 2021-01-18 16:02:10 UTC ]
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Avon to publish 'heart-warming home front read' from Taylor

HarperCollins imprint Avon Books will publish Gracie Taylor's historical novel Edie’s Home for Strays.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-01 01:09:06 UTC ]
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Olga Tokarczuk is publishing an illustrated, all-ages book about finding fulfillment.

Ah, February 2021: maybe by then, we’ll have forgotten that 2020 ever existed. An upcoming book by Olga Tokarczuk, translated by Antonia Lloyd-Jones and illustrated by Joanna Concejo, promises to help us cleanse the timeline: The Lost Soul, a story for both children and adults. Publisher Seven... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-18 18:31:35 UTC ]
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Find new talent to nurture, publishers told at FBF

Publishing is too used to centring whiteness and must concentrate on actively seeking new talent, nurturing it and promoting it outside of the mainstream, attendees heard at a Frankfurt Book Fair session on improving diversity and addressing inequalities. Continue reading at The Bookseller

[ The Bookseller | 2020-10-15 00:19:36 UTC ]
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Puffin to publish animal detective series for younger readers by Megan Rix

Puffin will publish a new animal detective series from Megan Rix for readers aged six plus. Continue reading at The Bookseller

[ The Bookseller | 2020-09-02 09:37:50 UTC ]
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With book tours scrapped, authors are finding new ways to connect with their readers

Chris Bohjalian, Mary Kay Andrews and other novelists have turned to Zoom and Facebook Live to find their audience. Continue reading at The Washington Post

[ The Washington Post | 2020-08-19 12:00:00 UTC ]
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Some Big Publishers Find Ways to Cope

Cost cuts and higher sales of digital products have eased the impact of the Covid-19 on the bottom line for some publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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Woody Allen’s Memoir Finds New Publisher Who Hails Him as “Respected Artist”

A postscript added to Apropos of Nothing mocks Hachette Book Group for not publishing it. Continue reading at Slate

[ Slate | 2020-03-23 20:55:32 UTC ]
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Woody Allen Releases Memoir After Quietly Finding New Publisher

The director and accused child sexual abuser's memoir had been dropped by its previous publisher after widespread backlash. Continue reading at HuffPost

[ HuffPost | 2020-03-23 14:17:52 UTC ]
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Canadian publishers turn to e-book discounts to entice readers amid COVID-19

Some Canadian publishers are offering special deals on e-books in a bid to entertain readers and pay authors during the COVID-19 shutdown. Continue reading at CBC

[ CBC | 2020-03-23 09:00:00 UTC ]
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New Survey Finds Little Improvement in Diversity in Romance Publishing

The annual “State of Racial Diversity in Romance Publishing Report” has been released, surveying more than 2,400 romance titles published in 2019. It discovered that for every 100 romance books published in 2019, only 8.3 were written by people of color. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-10 04:00:00 UTC ]
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“Books Find Their Way to Readers”: The Barcelona Literacy Agency Casanovas & Lynch

I SIT WITH María Lynch and Sandra Pareja in the sixth-story office of Casanovas & Lynch, a literary agency in the Gràcia neighborhood of Barcelona. Lynch is a partner at the agency, Pareja does foreign rights, and both of them are also literary agents. We talk about the many roles an agent... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-03-06 13:30:42 UTC ]
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Christian Publishers Find Added Value in Book Awards

Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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Spanish Publishers Finds Its Groove

The consortium of Spanish-language publishers has been successfully supplying Spanish-language books to the U.S. for 17 years—and is only growing more steady. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
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'Booker Prize is for readers first and publishers last', says Wood

Gaby Wood, literary director of the Booker Prize Foundation, has said prizes like the Booker are for readers first and foremost, and that they should be treated as an investigation rather than an act of judgement shaping the canon. Continue reading at The Bookseller

[ The Bookseller | 2019-11-25 12:59:25 UTC ]
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Serving Writers and Readers: African American Publishing

From student workshops and academic conferences to literary awards and book clubs, African American literary organizations work to support writers and readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-22 05:00:00 UTC ]
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