The digital publisher recipe for online growth: Take a dash of food video, stir in plenty of social media, heap on the branded contentthen bake a new brand.News doesn't quite monetize as well as lifestyle fare, so publishers from Mic to Time are serving up new batches of content to attract more eyeballs. Food video views on Facebook, which has rewarded lifestyle publishers who post video, were up 283% last year over 2015, according to Tubular Labs.This week, Mic, the social-minded millennial site, and Complex, the lifestyle publisher, are both entering the fray with new foodie-focused fare. Meanwhile, Time Inc.'s two-month-old Well Done, which publishes direct to Facebook, just landed its first sponsor, Kraft Heinz. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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The Zone of Interest, set in Auschwitz, is declined by the author's publishers in Germany and France, although alternative French house picks up novel The Zone of Interest reviewedIn the UK, some critics have hailed it as the "best book in 25 years" by one of Britain's greatest living writers.... Continue reading at The Guardian
[ The Guardian | 2014-08-28 00:00:00 UTC ]
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The tussle between Amazon and the publishing conglomerate has been raging since spring. Heres an update on the fightA corporate boxing match broke from the ring and swelled into all-out rumpus last weekend, as readers and authors took sides in Amazon and Hachettes fight over the publishing... Continue reading at The Guardian
[ The Guardian | 2014-08-12 00:00:00 UTC ]
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#online retailer
#contract negotiations
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Readers Digest is a multi-brand and multi-platform media and direct marketing company that reaches 145 million customers worldwide through a combination of print, digital and DRTV products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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#readers digest
Digital—readers, advertising, revenue—is growing, but publishers are managing that growth in different ways depending on where their value propositions lie. For a news-driven operation, that could mean emphasizing speed and developing paid products in niche verticals. It could be offering... Continue reading at Folio Magazine
[ Folio Magazine | 2014-02-07 00:00:00 UTC ]
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#digital publishing
For anyone struggling with choosing the perfect literary present this holiday season, there’s a large, vocal, and opinionated group that just might be able to help: the more than one million subscribers to the Books category on Reddit, the popular social media Web site. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-13 00:00:00 UTC ]
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What's the best device if you want to embrace a post-paper reading world? That all depends on whether you want a dedicated reading device or a more versatile tablet. Continue reading at PC World
[ PC World | 2013-12-06 00:00:00 UTC ]
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Like mapmakers, we tend to put where we reside at the center of the world. It's natural: for most publishers it's the trade closer to home that's the lifeblood of your business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-11 00:00:00 UTC ]
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In the New Republic, Evan Hughes argues that the book business has fared far better than music, movies and other media in sustaining its value to consumers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-16 00:00:00 UTC ]
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#book business
Not being able to control access to content as users bypass the paywall is a major challenge facing publishers. This is according to new research carried out by MPP Global Solutions as part of its latest webinar on the future of digital publishing m ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
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Younger readers in the US are more likely to have read a printed book in the last year than older... Continue reading at The Bookseller
[ The Bookseller | 2013-06-26 00:00:00 UTC ]
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Discussions at this year's Leipzig Book Fair proved that ebooks and self publishing are gaining wider acceptance in Germany, and readers are more open to digitization. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
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The crucial role of physical bookshops to a healthy publishing industry was underlined this week... Continue reading at The Bookseller
[ The Bookseller | 2013-03-21 00:00:00 UTC ]
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Two US book buyers are suing cyclist Lance Armstrong and his publishers Random House US and... Continue reading at The Bookseller
[ The Bookseller | 2013-01-24 00:00:00 UTC ]
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Publishing is doing all it can to convince people to buy books and read, but still 47% of Americans don't. It's time to try something radical: let's start with men. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
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Publishers are facing a dystopian future in which they are bit-part players in the ecosystem... Continue reading at The Bookseller
[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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Quick Response, or QR, codes, those black-and-white pixel squares that function as super charged consumer bar codes, are on advertisements, Web sites, and anything else at which you can point a QR reader. While publishers have been putting QR codes on jacket covers for several years, they have... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
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The former newspaper baron, serving out a sentence for fraud and obstruction, will publish "A Matter of Principle" in the fall. Continue reading at The New York Times
[ The New York Times | 2011-06-30 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 08:00 A large proportion of iPad owners in the US have not used the device to read an ebook, a survey from media and publishing forecast firm Simba Information reveals. A report on the firm's "Trade E-Book Publishing 2011"... Continue reading at The Bookseller
[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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During this spring’s Digiday Publishing Summit in Vail, Colorado, publishers filled the challenge board with a whole host of issues that ranged from traffic troubles to AI anxiety. Continue reading at Digiday
[ Digiday | 2024-04-08 04:01:00 UTC ]
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An editor explains how publishing LGBTQ books poses unique opportunities and challenges when books are published on both sides of the Atlantic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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