PTC Influencer Marketing Breakfast: Meet our Panelists

The first PubTech Connect Breakfast Panel will cover a topic that is changing book marketing. Meet our moderator and several of our esteemed panelists. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]

Other Publishing stories related to: 'PTC Influencer Marketing Breakfast: Meet our Panelists'


BEA 2014: A Breakfast of Champions

Humor is very likely on the menu at today’s Children’s Book and Author Breakfast, which is highlighted by three lively veteran children’s book authors and one debut author whose specialty is comedy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author breakfast #book authors #debut author


The Beijing Cookbook Fair: Tasting the $4bn Global Cookbook Market

For Gourmand's new Beijing Cookbook Fair, launched this year, publishers came from around the world for a taste of China's and the world's $4bn cookbook market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-05-30 00:00:00 UTC ]
More news stories like this |


BEA 2014: Big Helpings of Imagination at Children's Breakfast

The power of the imagination was the theme of the Children's Book and Author Breakfast Friday morning, beginning with the awarding of the WNBA Pannell Awards to this year's winners: Devaney Doak & Garrett Booksellers in Framingham, Maine, in the general bookstore category, and 4 Kids Books... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this |


BEA 2014: Neil Patrick Harris, Anjelica Huston Speak at Author Breakfast

Neil Patrick Harris, Anjelica Huston, Tavis Smiley, and Lisa Scottoline all spoke at the opening breakfast at BookExpo America 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author breakfast #anjelica huston #tavis smiley #lisa scottoline


BEA 2014: Measuring the E-book Market

When ebooks first began to make meaningful inroads in publishing in 2009–2010, a number of executives predicted they would become another format within the industry. In 2013 ebooks had become part of the “normal” book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book market


Changes (and Opportunities) in the Chinese Children's Market

Changes coming to the Chinese education system are aimed at increasing creative activities and broader curricula in lieu of old-school testing and homework. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chinese children


Meet the Editor: Ed Park

Ed Park stands in stark contrast to the image some have of Amazon in the book publishing industry—a demonic force gobbling up the little guy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ed park


Close to Run PRH Consumer Marketing Unit

Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
More news stories like this |


Harvard Rushing to Meet Demand for 'Capital'

With sales of 78,000 copies, Harvard University Press has gone back to press for "Capital in the Twenty-First Century." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meet demand


Meet the Editor: Christen Karniski

Born to a family of readers, Christen Karniski comes by her love of books naturally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
More news stories like this |


DC’s 2013 Direct Market Sales Show Slippage

A look at DC Comics periodical sales trends in 2013 shows strong titles at the top buoying some weaker titles at the bottom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
More news stories like this |


Cakes with More Than Meets the Eye

With blogger Amanda Rettke's debut cookbook, "Surprise-Inside Cakes," bakers can create cakes with a secret inside. Rainbows, cherries, hearts, holiday candles – imagine Russian nesting dolls, only made with cake and frosting. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut cookbook


London Book Fair 2014: Meeting Publishers’ Digital Needs

The proliferation of digital devices in the classroom and the reinvention of education from traditional models to new, more interactive and individualized means of learning will change education publishing faster and farther than other segments, says executive director Bill McCoy of IDPF. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital devices


Meet the Editor: Courtney Young

Having grown up in Troy, Mich., a suburb of Detroit, Courtney Young is no stranger to the automotive industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
More news stories like this |


5 Fifteen Partners with Bluefin Technology Partners to Market Cloud-Based Advertising Solutions

5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #leading provider


8 Ways Oyster Books Can Rule the Ebook Subscription Market

In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
More news stories like this |


What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things publishers #ad networks #fighting back #media agencies #playing field


Meet Hearst's Global Marathon Man

For Michael Clinton, this harsh winter was a stroke of luck. While most New Yorkers huddled inside, the president-marketing and publishing director of Hearst Magazines went on 20-mile runs during storms.Why would he do such a thing? To prepare for a marathon -- in Antarctica. "It was a good... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buenos aires #long runs


Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study showing #step back #communications agency


Disrupting Disruption at the AAP Annual Meeting

Though headlined by former Secretary of State Hillary Rodham Clinton, and including a report on the progress of congressional copyright-related legislation by Rep. Jerry Nadler (Dem., N.Y.), this year’s Association of American Publishers annual meeting was really focused on the impact of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing sector