Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S. soccer, took out a full-page ad Sunday in The New York Times to back the women’s team in their battle for equal pay. The ad urged the federation to be “on the right side of history.” The company also said it’s making a donation to the World Cup-winning team’s players association—a total of $529,000, or $23,000 each for the 23 players. The New York Times writes, It is the first of more than a dozen U.S. Soccer partners and sponsors to side so openly with the team in the equal pay fight, and its support could increase the pressure on federation officials on the eve of mediation discussions to try to resolve the players’ federal gender discrimination lawsuit. On NBC’s “Meet the Press,” team co-captain Megan Rapinoe said more companies should be doing the same. Powerful corporations “have so much weight that they can throw around, and I think that they just need to get comfortable with throwing it around,” she said. (Watch her comments starting around 31:40.) Will others join P&G? Because as Rapinoe says, “big sponsors can just write the check.” Billions Two days of Amazon Prime Day sales are underway (and some of the best deals, naturally, are Amazon's own products, like... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-15 10:00:00 UTC ]
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After a much-talked about "60 Minutes" appearance by Michael Lewis, Norton has gone back to press for 50,000 more copies of the author's new book, "Flash Boys." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
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Andrews McMeel Publishing signed an agreement with Vegan Heritage Press for sales, distribution and fulfillment in the U.S., Canada, and open market for eight titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-31 00:00:00 UTC ]
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Brooks’s graphic novel "The Harlem Hellfighters" documents the suffering and courage of African-American troops in the Army’s legendary 369th Infantry Regiment of Harlem, N.Y. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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More than 200 – from JK Rowling to Rowan Williams – feature in Hacked Off ad supporting watchdog rejected by publishersMore than 200 leading figures from the arts and academia, including writers, film-makers, actors, comics and broadcasters, have signed a declaration of support for a system of... Continue reading at The Guardian
[ The Guardian | 2014-03-18 00:00:00 UTC ]
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A new campaign asking publishers to stop labelling books for boys or girls has been backed by a number of leading authors, as well as bookseller Waterstones. Continue reading at BBC News
[ BBC News | 2014-03-17 00:00:00 UTC ]
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Facebook has a clear policy prohibiting brands from publishing advertising on their pages, but things get murkier when ads take the form of sponsor content. The post Facebook takes hands-off approach to sponsor posts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-14 00:00:00 UTC ]
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In advance of today’s hearing before the U.S. House Committee on the Judiciary, RILA and NRF urge lawmakers to level the playing field. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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Campaigners are planning to picket the re-opening of the Women's Library tonight (12th March... Continue reading at The Bookseller
[ The Bookseller | 2014-03-12 00:00:00 UTC ]
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Digital publishers like Politco, Pitchfork, and Pando are reworking their online brands for print, a medium that they were supposed to replace.The post Why so many digital publishers are flocking back to print appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-10 00:00:00 UTC ]
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To celebrate International Womens Day today (8th March), we republish The Bookseller's author... Continue reading at The Bookseller
[ The Bookseller | 2014-03-07 00:00:00 UTC ]
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Six debut novelists will compete against writers at the “top of their form” on the... Continue reading at The Bookseller
[ The Bookseller | 2014-03-06 00:00:00 UTC ]
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Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
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Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
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Portraying and documenting slavery on film is wrought with logistical and ethical challenges. Now back in the spotlight, can film improve campaign impact?Guddi was trafficked into Mumbai's sex industry aged 11. The first man she was forced to go with brutalised her so severely that she was... Continue reading at The Guardian
[ The Guardian | 2014-03-04 00:00:00 UTC ]
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Signs from the UK Independent Publishers Guild conference signal a move toward bolder experiments with with content, DRM, and engagement to foster a brighter future. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-03 00:00:00 UTC ]
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PW Comics World's bi-weekly spotlight on crowdfunded comics and comics-related projects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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Celebrating great writing by women and taking it to a wider audience than ever before are the... Continue reading at The Bookseller
[ The Bookseller | 2014-02-27 00:00:00 UTC ]
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The titular book in Veronica Roth's Divergent trilogy took the top spot on Apple's iBooks bestseller list for the week ended February 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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Sexism is real and it spills over to our most influential cultural publications. How many times do we have to call for change?Today, as they have every year since 2009, VIDA: Women in The Literary Arts, an organization dedicated to gender parity in the literary arts, released its annual count... Continue reading at The Guardian
[ The Guardian | 2014-02-25 00:00:00 UTC ]
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#journalism school