PRH 'Sunsets' Two Consumer Web Verticals

Penguin Random House will migrate content from its 'Signature Reads' and 'Unbound Worlds' sites to its company website, which will feature an "enhanced sci-fi category section," and shutter the sites by year's end. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-11-14 00:00:00 UTC ]

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To Grow Consumer Revenue, Publishers Tap Into Communities Within Communities

Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
More news stories like this | News stories tagged with: #product development #natural extension #physical retail #hearst


How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value

In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #sheel shah #strategic partnerships #consumer products #hearst


PRH Uses UK Designer for Holiday Campaign, Adds 300,000 Books to Donation

Penguin Random House has a new UK-built D2C holiday gift selector, and ups its donation to longtime charity partner First Book. The post PRH Uses UK Designer for Holiday Campaign, Adds 300,000 Books to Donation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-12-05 08:30:52 UTC ]
More news stories like this | News stories tagged with: #post prh #penguin random house


PRH US donates up to 30,000 books to First Book charity in Obamas' name

Penguin Random House US will donate up to 300,000 more children’s books to First Book, the literacy charity, on behalf of former US President Barack Obama and First Lady Michelle Obama. Continue reading at The Bookseller

[ The Bookseller | 2019-12-04 05:39:25 UTC ]
More news stories like this | News stories tagged with: #book charity #literacy charity #penguin random house


PRH unveils centralised rights restructure

Penguin Random House UK has moved to a centralised rights team for the adult trade business, boosting the team by two and announcing a number of senior promotions. Continue reading at The Bookseller

[ The Bookseller | 2019-12-03 19:45:37 UTC ]
More news stories like this | News stories tagged with: #penguin random house


Helen Edwards to leave Transworld in PRH rights restructure

Transworld’s rights director Helen Edwards is leaving the publisher later this month as a result of its rights reorganisation. Continue reading at The Bookseller

[ The Bookseller | 2019-12-03 09:48:03 UTC ]
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PRH US teams with London agency for Christmas campaign

London based-agency Anyways Creative has partnered with Penguin Random House US to launch a ‘Books Make Us Better’ campaign in the New York subway, ahead of the festive trading season. Continue reading at The Bookseller

[ The Bookseller | 2019-12-02 05:17:04 UTC ]
More news stories like this | News stories tagged with: #christmas campaign #books make #penguin random house


PRH staff to start Embassy Gardens move in April 2020

Penguin Random House has confirmed it will begin a staggered move to Embassy Gardens from April 2020. Continue reading at The Bookseller

[ The Bookseller | 2019-11-21 17:46:33 UTC ]
More news stories like this | News stories tagged with: #prh staff #penguin random house


PRH expands audio team ahead of new studios at Embassy Gardens

Penguin Random House UK is recruiting for eight dedicated audio roles for the three studios which will be open in Embassy Gardens. Continue reading at The Bookseller

[ The Bookseller | 2019-11-17 18:51:12 UTC ]
More news stories like this | News stories tagged with: #embassy gardens #penguin random house


Charlotte's Web tops children's book sales in China

The bestselling children's book in China this year is still Charlotte's Web, as consumers continue to buy old favourites and the number of new titles is expected to fall. Continue reading at The Bookseller

[ The Bookseller | 2019-11-14 20:36:16 UTC ]
More news stories like this | News stories tagged with: #book sales #bestselling children #children's book


PRH joins forces with Sandhurst to publish 'inspirational book of life lessons'

Penguin Random House has joined forces with Royal Military Academy Sandhurst to publish an "inspirational book of life lessons" this Christmas. Continue reading at The Bookseller

[ The Bookseller | 2019-11-13 12:52:30 UTC ]
More news stories like this | News stories tagged with: #inspirational book #life lessons #joined forces #penguin random house


Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek

[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | News stories tagged with: #york magazine #direct result #online publishing #digital media


Nielsen plans a spin-off of its consumer unit

The move was prompted by pressure from activist investor Elliott Management Corp. Continue reading at Advertising Age

[ Advertising Age | 2019-11-07 15:26:55 UTC ]
More news stories like this | News stories tagged with: #nielsen


PRH extends Grantham Book Services site lease until 2029

Penguin Random House UK has extended its lease on its Grantham Book Services distribution site until 2029. Continue reading at The Bookseller

[ The Bookseller | 2019-11-06 13:00:30 UTC ]
More news stories like this | News stories tagged with: #penguin random house


Hungry Caterpillar author Eric Carle sells company to PRH

Eric Carle, the author and illustrator behind such children's classics as The Very Hungry Caterpillar, has decided at the age of 90 to sell his company to Penguin Random House. Continue reading at The Bookseller

[ The Bookseller | 2019-11-06 09:00:10 UTC ]
More news stories like this | News stories tagged with: #eric carle #hungry caterpillar


PRH US to expand with new Nevada distribution centre

​Penguin Random House US is expanding its distribution operations with a new centre in Nevada.  Continue reading at The Bookseller

[ The Bookseller | 2019-11-05 11:21:34 UTC ]
More news stories like this | News stories tagged with: #distribution operations #random house


PRH to Open Western U.S. Distribution Center

Penguin Random House will add a third distribution and fulfillment center to its network after entering into an agreement to take over the Reno, Nev., facility currently occupied by Baker & Taylor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution center #baker taylor #penguin random house


Seven creative strategies for every stage of the consumer journey

Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively?  Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-31 16:45:00 UTC ]
More news stories like this | News stories tagged with: #massive scale #nielsen


Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | News stories tagged with: #subscriber base #long time #seismic shift #nielsen


PRH appoints Chantal Noel as group rights director

Chantal Noel has been appointed group rights director for Penguin Random House UK, after 11 years as rights director for Penguin. Continue reading at The Bookseller

[ The Bookseller | 2019-10-23 20:57:31 UTC ]
More news stories like this | News stories tagged with: #rights director #penguin random house