If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old favorites, and while the marketing money continues to roll right in, those brands investing in primetime programming are reaching an ever-diminishing subset of would-be consumers. According to the Nielsen live-plus-same-day data, the first week of the 2019-20 broadcast season was largely ignored by adults 18-49, as deliveries in the all-important demo fell 12 percent year-over-year to under a 1.4 rating. On average, the Big Four networks during Premiere Week drew just 1.75 million members of the advertiser-coveted group per night, down from nearly 2 million in the year-ago period. This rate of attrition is consistent with a trend that started well before veteran scripted series such as “NCIS” and “Grey’s Anatomy” splashed onto the scene; in three years, Premiere Week deliveries have fallen 28 percent; in five years, they’ve dropped 43 percent. Before we get into the particulars of the Sept. 23-29 doldrums, it’s worth noting that the networks last week set all sorts of unenviable ratings records, which naturally are a reflection of a cultural shift away from live TV viewing. For example, this year’s opener marked the first time one of the Big Four failed to average as much as a... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-02 20:09:24 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 15/08/2011 - 08:20 Abrams has bought a book looking at the history of Oprah Winfrey's US chat show. Abrams c.e.o. and president Michael Jacobs and editorial director Deborah Aaronson bought world rights from Erik Logan, president of Harpo, Inc,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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#chat show
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#15th november
#maya angelou
#toni morrison
#elie wiesel
Stalked by the growth of ebooks, publishing isn't going down without a fight, writes Linda Morris. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2011-08-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 11/08/2011 - 09:30 Bloomsbury has said sales have bounced back significantly from a "soft" spring thanks to ebook downloads and greater sales through the high street. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-11 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 10/08/2011 - 08:52 Orbit has bought a fantasy trilogy about Queen Victoria, who sits on the throne in the present day as the queen is an immortal vampire. Commissioning editor Anna Gregson bought UK and Commonwealth rights to God Save the Queen,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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#fantasy trilogy
#present day
#tracy williams
Written By: Benedicte Page Publication Date: Wed, 10/08/2011 - 09:07 The judge handling the Brent libraries High Court judicial review case will give his judgment in October, it has been confirmed. Mr Justice Ouseley had initially indicated the judgement might come as early as this month.... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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In 1985, Nintendo released Super Mario Brothers, Commodore launched the Amiga personal computer, Steve Jobs founded NeXT, and Bill Gates issued the first version of Windows. It was also the year PW launched the first report covering the Asian printing industry, of which you are now holding the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-08-05 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 05/08/2011 - 14:23 Publishers have welcomed the news that Amanda Ross, Cactus TV md, may launch a television programme dedicated to childrens books. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-05 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 05/08/2011 - 08:40 The government's lack of coherent support for school libraries is one of a number of factors contributing to the fall in children's literacy, according to a report by an All-Party Parliamentary Group for Education. The report... Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 28/07/2011 - 08:37 BBC Radio 4 seems to have performed a partial u-turn on its decision to cut the number of short stories it airs from three to one per week, with a compromise of two weekly broadcasts. Listeners, authors and celebrities such as... Continue reading at The Bookseller
[ The Bookseller | 2011-07-28 00:00:00 UTC ]
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In the more simple days of selling, advertising sales executives dealt in print, closing deals on a monthly cycle. Now, as technology drives opportunities for publishers, sales execs are faced with an ever-growing portfolio of products and services to offer to clients. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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Paul Adams, the Google social researcher turned Facebook product manager who's credited with giving Google the idea for circles of friends that it's utilized in Google+, spoke out against his former employer tonight on his blog. Adams protests that Google is blocking the publication of a book he... Continue reading at AllThingsD
[ AllThingsD | 2011-07-13 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 12/07/2011 - 15:33 Dawn French has retained her position at the summit of the Official UK Top 50 for a third week. The mass-market edition of French's début novel, A Tiny Bit Marvellous (Penguin), sold 34,100 copies at UK booksellers in the seven... Continue reading at The Bookseller
[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 12/07/2011 - 12:21 Orion Children's Books is supporting the London Evening Standard's literacy campaign Get London Reading with donations of Horrid Henry books. Volunteers to the Standard-backed scheme to help schoolchildren with their reading... Continue reading at The Bookseller
[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 08/07/2011 - 08:30 Orion Children's Books is supporting the Evening Standard Get London Reading literacy campaign, announcing plans to donate a copy of a Horrid Henry early reader book to volunteer reading mentors. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 04/07/2011 - 09:59 J K Rowling's former agent Christopher Little has broken his silence about the author's surprise defection from his agency, saying that he was "disappointed and surprised" by the "premature news". Responding to Little,... Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 27/06/2011 - 15:45 National Book Tokens will launch the Euro Gift Card in the Republic of Ireland for the first time this Friday. The Euro Gift Card is being introduced by NBT after a great deal of interest in the system following its launch... Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 23/06/2011 - 13:59 Waterstone's has pledged at least £10,000 to the Evening Standard's Get London Reading campaign. The bookseller has agreed to donate all profits it makes tomorrow (24th June) from the sale of children's books in its 52 stores... Continue reading at The Bookseller
[ The Bookseller | 2011-06-23 00:00:00 UTC ]
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Under the auspices of its Vintage Crime/Black Lizard imprint, Vintage Books is launching the Weekly Lizard, a mobile-optimized online site devoted to news and feature content about crime and mystery writing. While the Weekly Lizard is designed to attract readers interested in crime, mystery and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-21 00:00:00 UTC ]
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Written By: Tom Tivnan Publication Date: Tue, 21/06/2011 - 15:59 Random House had another stellar week, there was a record for Wilbur Smith and a Father's Day push led to double digit week on week rise in value and volume sales for the trade. RH did not repeat its unprecedented octet of the... Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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