If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old favorites, and while the marketing money continues to roll right in, those brands investing in primetime programming are reaching an ever-diminishing subset of would-be consumers. According to the Nielsen live-plus-same-day data, the first week of the 2019-20 broadcast season was largely ignored by adults 18-49, as deliveries in the all-important demo fell 12 percent year-over-year to under a 1.4 rating. On average, the Big Four networks during Premiere Week drew just 1.75 million members of the advertiser-coveted group per night, down from nearly 2 million in the year-ago period. This rate of attrition is consistent with a trend that started well before veteran scripted series such as “NCIS” and “Grey’s Anatomy” splashed onto the scene; in three years, Premiere Week deliveries have fallen 28 percent; in five years, they’ve dropped 43 percent. Before we get into the particulars of the Sept. 23-29 doldrums, it’s worth noting that the networks last week set all sorts of unenviable ratings records, which naturally are a reflection of a cultural shift away from live TV viewing. For example, this year’s opener marked the first time one of the Big Four failed to average as much as a... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-02 20:09:24 UTC ]
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#ad dollars
#marketers continue
#higher rates
#nielsen
Independent Booksellers Week is to take place over the first week of July, with the Booksellers... Continue reading at The Bookseller
[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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This week, a fistful of mystery-thrillers bump up against bios of Elizabeth II and the Obamas, as well as a fascinating memoir from the "godfather of rap." Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-06 00:00:00 UTC ]
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W H Smith has been upgraded from neutral to a 'buy' by Bank of America Merrill Lynch... Continue reading at The Bookseller
[ The Bookseller | 2012-01-06 00:00:00 UTC ]
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"The TV Book Club" returns to More4 on Sunday 29th January with author S J Watson's... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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"The TV Book Club" returns to More4 on Sunday 29th January with author S J Watson's... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Random House editor-at-large Rebecca Carter is to join Janklow & Nesbit as an agent. After... Continue reading at The Bookseller
[ The Bookseller | 2011-12-14 00:00:00 UTC ]
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HarperCollins and Canongate have backed Fabers Stephen Pages calls for a new... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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In August 2009, Jim Joseph was named president and COO of Globe Pequot Press. At the time the Guilford, Conn., press was going through something of an identity crisis. In the three years before Josephs appointment, Globe Pequot had been trying to remake itself along the lines of a New York City... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-09 00:00:00 UTC ]
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#named president
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Dan Shannon, publisher of North Carolina city titles Chapel Hill and Durham Magazines, has spotted a hole in the current news publishing model. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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Scholastic UK is building its younger fiction in order to replicate its strength in the Young... Continue reading at The Bookseller
[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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#scholastic uk
Falco creator Lindsey Davis has become the new chair of the Society of Authors, vowing to... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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Digital royalty rates paid to authors by publishers are increasing, though there remains... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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Hows the holiday shopping season shaping up for 2011? It could be better, market-watchers said, but it could be worse. Business is never as bad as people say, said Todd Slater, former managing director of Lazard Capital Markets, or as good. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-18 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 14/11/2011 - 15:15 The Teeside village of Great Ayton is proposing a tax increase in the parish precept in order to save its library, threatened by North Yorkshire county council (NYCC) funding cuts. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-14 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 14/11/2011 - 08:20 HarperCollins is publishing a new book by Wayne Rooney, having dismissed suggestions that it was on the brink of renegotiating the lucrative contract it has with the Manchester United and England striker. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-14 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 09/11/2011 - 09:53 The latest edition of fact compendium Guinness World Records was the bestselling book in another slow week for the book trade. Sales of Guinness World Records 2012 rose 26% week-on-week, to 27,360 copies sold, but overall book... Continue reading at The Bookseller
[ The Bookseller | 2011-11-09 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 07/11/2011 - 12:32 Icon Books m.d. Simon Flynn will leave the publisher at the end of the year, with non-executive director Philip Cotterell taking his place. Flynn, who has worked at Icon for nearly 15 years, has decided on a career change and... Continue reading at The Bookseller
[ The Bookseller | 2011-11-07 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 04/11/2011 - 10:58 HarperCollins Children's Books has bought world rights to the original Bugsy Malone book, which was later adapted into the much loved musical. Publisher Ann-Janine Murtagh bought rights to the novel and graphic novel directly... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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It may be increasingly common for first-time authors who cant place their book with a trade house to publish themselves. But its pretty rare for a self-published book to sell more than 1.5 million copiesor move to the small screen as an animated film to be aired on CBS in prime time on Black... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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#chanda bell
Written By: Benedicte Page Publication Date: Fri, 04/11/2011 - 14:36 The High Court ruling on the challenge to library closures in Gloucestershire and Somerset will be given next Wednesday 9th November. The judgment, to be handed down by Judge McKenna at the Royal Courts of Justice in London,... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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