The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods' Christmas spot--will soon be the star of a children's book called "There's... Continue reading at 'AdWeek'
[ AdWeek | 2019-03-05 00:00:00 UTC ]
Despite the advances in digital books and storytelling technology, Penguin executive Jeff Gomez says that publishers have so far focused on the wrong things. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-28 00:00:00 UTC ]
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The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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HC imprint Avon has acquired the rights to two thrillers from blogger Luca Veste. Avon editor... Continue reading at The Bookseller
[ The Bookseller | 2013-01-24 00:00:00 UTC ]
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Lance Armstrong's memoir, "It's Not About The Bike" is the focus of a class-action lawsuit filed this week in California on behalf of unhappy readers.For years, Lance Armstrong denied he had used performance-enhancing drugs to win seven Tours de France. There had been accusations; he'd even been... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-01-24 00:00:00 UTC ]
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In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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Book sales at WH Smith have dropped 6% like-for-like across the high street and travel divisions... Continue reading at The Bookseller
[ The Bookseller | 2013-01-23 00:00:00 UTC ]
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Sales of printed books plummeted with the mercury last week, with data from book sales monitors... Continue reading at The Bookseller
[ The Bookseller | 2013-01-22 00:00:00 UTC ]
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W H Smith will open two dedicated children's bookshops, branded as Zoodle, in Manchester... Continue reading at The Bookseller
[ The Bookseller | 2013-01-21 00:00:00 UTC ]
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Laura Hazard Owen sums up the problem with book discovery like this: “It doesn’t really work." She offers several solutions gleaned from Digital Book World 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-19 00:00:00 UTC ]
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Looking back on this week's Digital Book World conference, we distill the event into three key ideas: price innovation, discoverability and authenticity. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-18 00:00:00 UTC ]
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French culture minister Aurélie Filippetti has dismissed the idea of abolishing the 5%... Continue reading at The Bookseller
[ The Bookseller | 2013-01-18 00:00:00 UTC ]
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From corporate consolidation to book discoverability, to how books are produced and bought, to the proliferation of new devices to read them on, this year’s Digital Book World was a whirlwind tour of the industry’s changing landscape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-18 00:00:00 UTC ]
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Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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The Frankfurt Book Fair has named Richard Costa as an associate partner for Brazil and South... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company
[ Fast Company | 2013-01-17 00:00:00 UTC ]
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The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Non-executive chairman of Blackwell's, Trevor Goul-Wheeker, has joined sports publishing firm... Continue reading at The Bookseller
[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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Add to the growing list of prize shortlists the latest from the NBCC, which includes just a single translation: Lauren Binet's HHhH, translated by Sam Taylor. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
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When Audiobooks.com launched a year ago, the service’s distinguishing factor was that it provided unlimited audiobook listening for a flat $25 monthly fee. On Monday, the company changed course and switched to a two-tier pricing model for a specific number of books. Audiobooks.com now charges... Continue reading at PC World
[ PC World | 2013-01-15 00:00:00 UTC ]
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The National Book Awards are getting a rewrite.New rules announced Tuesday include a "long list" of 10 nominees to be offered for each of the four competitive categories before being narrowed to the traditional five finalists. And the pool of judges will be expanded beyond writers to include... Continue reading at Crains New York
[ Crains New York | 2013-01-15 00:00:00 UTC ]
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