The experiential brand offers plenty of fodder for publishers trying to innovate. The post Pop-Up Magazine Rethinks the Definition of Magazine Media appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-01-24 00:00:00 UTC ]
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Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
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For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation. To make sense of the changing landscape for both digital-native and traditional publishers, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing:... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 14:50:00 UTC ]
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During the Digiday Publishing Summit Europe in Budapest this week, 250 publishers and industry execs shared the struggles they face navigating the current environment. The post ‘The industry will always find a way’: Candid thoughts of European publishers on the state of media appeared first on... Continue reading at Digiday
[ Digiday | 2019-10-22 04:01:43 UTC ]
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Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
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The former magazine editor talks about her latest book about the magazine Holiday. Continue reading at The New York Times
[ The New York Times | 2019-10-19 09:00:08 UTC ]
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Welcome to a special calamity edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast / cable / streaming, sponsorships, endorsements, gambling and tech. Welp Perhaps the primary function of sports, that... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:21:01 UTC ]
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For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation. To make sense of the changing landscape for both digital-native and traditional publishers, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing:... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 16:17:19 UTC ]
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Aleen Kuperman is co-founder and CEO at Betches Media. The company has grown from a blog created in a dorm room at Cornell in 2011 to a sprawling media network including nine podcasts, New York Times-bestselling books and millions of Instagram followers. In this episode of the “Ad Block”... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 09:01:00 UTC ]
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Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-18 04:01:51 UTC ]
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Digital media is poised for a major role in the 2020 election season. While we all know that elections are decided based on numerous factors, no one can deny that messages conveyed to would-be voters via media (whether it's paid, earned or owned) plays a major role in swaying the minds of the... Continue reading at AdWeek
[ AdWeek | 2019-10-16 15:10:26 UTC ]
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New York City-based Hearst Magazines has entered into a multiyear license agreement with Crain Communications Inc. to operate Autoweek, a brand in the Detroit-based publishing company's portfolio. The deal is effective immediately, according to a Tuesday news release. Financial terms were not... Continue reading at Advertising Age
[ Advertising Age | 2019-10-15 21:53:10 UTC ]
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After nearly two years of ongoing scrutiny related to the alleged activities of its CEO, David Pecker, and chief content officer, Dylan Howard, the company now known as American Media, LLC is moving on to life after The National Enquirer, the cornerstone upon which Pecker built his tabloid... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-15 20:27:22 UTC ]
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Publisher HarperCollins says Back is first and only account ‘directly from’ US golferFresh from a startling career comeback after years of battling injuries, sex addiction and tabloids, Tiger Woods has announced a new memoir titled Back in which he promises to tell his “definitive story”.The... Continue reading at The Guardian
[ The Guardian | 2019-10-15 15:31:34 UTC ]
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Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The Undoing Project One day soon, when we’re living in some... Continue reading at Advertising Age
[ Advertising Age | 2019-10-15 11:00:00 UTC ]
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‘Catch and Kill’ follows a reporter’s noirish road to uncovering alleged sexual misconduct at NBC and in Hollywood. Continue reading at The Washington Post
[ The Washington Post | 2019-10-14 16:12:00 UTC ]
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Perhaps it was promising, years ago, to see the media industry booming thanks to investments by venture capital-backed funders and large media conglomerates hoping to cash in early on promising new digital media titles. But now, it's the time in the industry's life cycle for those same flashy... Continue reading at AdWeek
[ AdWeek | 2019-10-14 15:22:42 UTC ]
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Citing mounting vendor debt and declining revenue, Tiger Oak Media—the publisher of more than 30 regional and bridal magazines around the country—has filed for Chapter 11 bankruptcy protection, according to documents filed in U.S. Bankruptcy Court in Minnesota on Monday. The 26-year-old... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-10 14:55:27 UTC ]
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The recent media mergers could help the combined companies to secure more production deals with streaming services. The post Digital media companies consolidating should boost their forays into Hollywood appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-09 04:01:45 UTC ]
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With banks more reluctant to lend, venture capitalists aren't interested in buying digital media companies that aren't growing quickly. The post ‘It can be demotivating’: Digital media’s all-stock deals are the new normal appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-09 04:01:17 UTC ]
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Vesuvian Media Group, a books-to-film multimedia company, has acquired Black Spot Books, which has a growing list of adult and young adult titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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