Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Liverpool University Press is to acquire University of Exeter Press' medieval studies,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-14 00:00:00 UTC ]
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Another year of "breakneck" digital growth, a resurgence on the high street, further... Continue reading at The Bookseller
[ The Bookseller | 2013-01-11 00:00:00 UTC ]
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The shortlist for the Man Asian Literary Prize was announced today (9th January) with two books... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek
[ AdWeek | 2013-01-08 00:00:00 UTC ]
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The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times
[ The New York Times | 2013-01-07 00:00:00 UTC ]
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Led by a 44.9% increase in the stock price of Amazon, the Publishers Weekly Stock Index jumped 23.5% in 2012, easily beating the 7.3% gain posted by the Dow Jones Industrial Average in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-04 00:00:00 UTC ]
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Publishers often want to work closely with ebook outlets -- possibly a little too closely -- but it's rare that they involve themselves directly. Pearson is taking that uncommon step by making a 5 percent, $89.5 million investment in Nook Media, the joint venture between Barnes & Noble and... Continue reading at Engadget
[ Engadget | 2012-12-29 00:00:00 UTC ]
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Nielsen is linking up with consumer insight company Kantar Worldpanel in an association that will... Continue reading at The Bookseller
[ The Bookseller | 2012-12-19 00:00:00 UTC ]
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Puffin Post is to be discontinued in the new year after Penguin brought the brand back in house... Continue reading at The Bookseller
[ The Bookseller | 2012-12-14 00:00:00 UTC ]
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Partnership with Flingo ports video content to more than 15 million devices. With the rise of internet-connected televisions, the big screen is becoming another place for publishers to get their content in front of viewers. One recent example of this is a partnership between Bonnier and smart TV... Continue reading at Folio Magazine
[ Folio Magazine | 2012-12-13 00:00:00 UTC ]
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Transworld has acquired a "powerful wartime novel", Wake by Anna Hope, with plans to... Continue reading at The Bookseller
[ The Bookseller | 2012-12-12 00:00:00 UTC ]
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Sure, it's probably not going to convince you to pick up a new device if you weren't already in the market for one, but that's not really the point, right? Barnes & Noble's kicking off the season of giving with its "Buy a Nook, We'll Give a Book" promotion, which finds the company donating a... Continue reading at Engadget
[ Engadget | 2012-12-11 00:00:00 UTC ]
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The celebrity memoir is rebounding in 2012 after sales within the much-pilloried genre fell 45%... Continue reading at The Bookseller
[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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Hodder imprint Two Roads has acquired two novels from "Newsnight" presenter Kirsty Wark... Continue reading at The Bookseller
[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek
[ AdWeek | 2012-11-21 00:00:00 UTC ]
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OverDrive surveyed library users and found they buy an average of 3.2 books (both print and ebooks) each month, with 35% buying after borrowing. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-19 00:00:00 UTC ]
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Penguin has bought the Puffin Book Club back from The Book People. The club was originally... Continue reading at The Bookseller
[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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O'Reilly Media has become an online distributor for technology ebooks offered by John Wiley & Sons, which includes brands such as For Dummies and Sybex. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-16 00:00:00 UTC ]
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E-readers are devices for reading electronic books, or ebooks. Here's a rundown of their basic features: Continue reading at Stuff
[ Stuff | 2012-11-16 00:00:00 UTC ]
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