Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Century has acquired a memoir by Carole White, co-founder of Premier Model Management, which has... Continue reading at The Bookseller
[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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Hodder & Stoughton has acquired two-book YA series The Hundred, written by debut author Kass... Continue reading at The Bookseller
[ The Bookseller | 2012-08-02 00:00:00 UTC ]
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Head of Zeus has acquired a debut fantasy novel by British author, A J Smith. Commissioning... Continue reading at The Bookseller
[ The Bookseller | 2012-08-01 00:00:00 UTC ]
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Legend Press and Bloomsbury both have two books on the £30,000 University of Wales Dylan... Continue reading at The Bookseller
[ The Bookseller | 2012-07-30 00:00:00 UTC ]
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News updates all day from Fast Company.Amazon is getting ready to introduce new tablets, Staples' president of U.S. retail, Demos Parneros, told Reuters Monday.Parneros said the online retailer will introduce five or six new tablet SKUs, or stock-keeping units, including those for a 10-inch... Continue reading at Fast Company
[ Fast Company | 2012-07-23 00:00:00 UTC ]
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Penguin has announced UK trade sales of 50,000 paperbacks of Sylvia Day's Bared to You,... Continue reading at The Bookseller
[ The Bookseller | 2012-07-23 00:00:00 UTC ]
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The parent company of Penguin Books, Pearson, has bought one of the biggest self-publishing companies, Author Solutions Inc (ASI). Continue reading at BBC News
[ BBC News | 2012-07-20 00:00:00 UTC ]
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Pearson has acquired self-publishing company Author Solutions Inc for $116m (£74m) in cash... Continue reading at The Bookseller
[ The Bookseller | 2012-07-19 00:00:00 UTC ]
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Penguin c.e.o. John Makinson has said there is a "natural convergence" between... Continue reading at The Bookseller
[ The Bookseller | 2012-07-19 00:00:00 UTC ]
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Osprey has close to doubled in size with the acquisition of Duncan Baird Publishers, including... Continue reading at The Bookseller
[ The Bookseller | 2012-07-18 00:00:00 UTC ]
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Bloomsbury has appointed Kathleen Farrar to the role of Bloomsbury Group sales and marketing... Continue reading at The Bookseller
[ The Bookseller | 2012-07-16 00:00:00 UTC ]
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Transworld has acquired a debut novel which has already sold over 250,000 copies in the US,... Continue reading at The Bookseller
[ The Bookseller | 2012-07-11 00:00:00 UTC ]
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HTML5 promises to get publishers closer to digital media’s Promised Land: create once, deliver everywhere. As deployments increase and the standard evolves, media companies are finding it easier to make a business case for HTML5 investment. .. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
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Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
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Glasgow-based independent Freight Books has bought a collection of short stories by Rodge Glass,... Continue reading at The Bookseller
[ The Bookseller | 2012-06-25 00:00:00 UTC ]
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Penguin has acquired the first novel in six years from US author Dave Eggers. Hamish Hamilton... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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The publisher, in conjunction with city libraries and 3M, will make its books available in e-format, though they will not be available immediately after release. Continue reading at The New York Times
[ The New York Times | 2012-06-21 00:00:00 UTC ]
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Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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Germans, grab your reading glasses, for it's today that Google is announcing the arrival of Play Books -- complete with the ability to purchase native language texts -- in the land of the Kant and Goethe. Yes, those in Deutschland may now buy and read titles from Google Play Books on their... Continue reading at Engadget
[ Engadget | 2012-06-15 00:00:00 UTC ]
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Bertrams’ parent company Smiths News has bought Dutch-based academic books supplier... Continue reading at The Bookseller
[ The Bookseller | 2012-06-14 00:00:00 UTC ]
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