Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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The rise of interactivity, the building of brands and a revolutionary switch to systems which let... Continue reading at The Bookseller
[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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Sales at independent bookstores rose nearly 8% in 2012 over 2011, according to an American Booksellers Association (ABA) survey. Are their worst days behind them? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-19 00:00:00 UTC ]
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Hot Key Books has acquired a sequel to Looking for JJ by Anne Cassidy, which won the Booktrust... Continue reading at The Bookseller
[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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Classicist Natalie Haynes has turned her hand to novels, with Atlantic imprint Corvus set to... Continue reading at The Bookseller
[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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After 45 years in Northern California, Pomegranate Press is moving its warehouse and offices to a 100,000 sq. ft. building in Portland, Ore.— both as a cost-saving measure and as a means of returning to an urban environment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-16 00:00:00 UTC ]
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Michael Joseph will publish Mary Berry¹s autobiography this autumn. M.d. Louise Moore... Continue reading at The Bookseller
[ The Bookseller | 2013-03-15 00:00:00 UTC ]
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HarperCollins has signed world rights for a major new biography of rock star Robert Plant.... Continue reading at The Bookseller
[ The Bookseller | 2013-03-13 00:00:00 UTC ]
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E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News
[ BBC News | 2013-03-12 00:00:00 UTC ]
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The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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Wiley will endeavour to make $80m in annual cost savings going forward as part of an ongoing bid... Continue reading at The Bookseller
[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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UIT Cambridge has bought Devon-based publisher Green Books for an undisclosed sum. Green Books... Continue reading at The Bookseller
[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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First good reviews went on sale. Now a marketing firm is charging thousands to buy copies of books in order to artificially place them on bestseller lists. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-28 00:00:00 UTC ]
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When the New York Times Co. bought the Boston Globe for $1.1 billion in 1993, many of the nation’s newspaper publishing companies happily would have paid the same price for the same opportunity. With the Globe now on track to be sold for ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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Just 12 hours after (already denied) rumors circulated that Barnes & Noble may ditch its Nook business, the company has had to make an announcement concerning its retail division. Thanks to SEC regulations, the company has had to 'fess up that majority shareholder and "founder*" Leonard... Continue reading at Engadget
[ Engadget | 2013-02-25 00:00:00 UTC ]
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Australian publisher APN has posted a profit after tax before exceptional items of A$54m (€42m) for the year ended 2012 in line with expectations. The company said that net debt has been reduced by A$180m while cost initiatives delivered sa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-22 00:00:00 UTC ]
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Amazon is pursuing more direct relationships with literary agents and authors, targeting them... Continue reading at The Bookseller
[ The Bookseller | 2013-02-21 00:00:00 UTC ]
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Arianna's right hand is out at The Huffington Post. Huffington announced today via company memo that Tim O'Brien, executive editor of the online publisher, will be leaving the site to work on the second of his five-part book deal. Per the memo, Huffington noted, "In the next few days, Tim's... Continue reading at AdWeek
[ AdWeek | 2013-02-20 00:00:00 UTC ]
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Double Man Booker Prize-winner Hilary Mantel has made newspaper headlines today (19th February)... Continue reading at The Bookseller
[ The Bookseller | 2013-02-19 00:00:00 UTC ]
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David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by... Continue reading at Engadget
[ Engadget | 2013-02-12 00:00:00 UTC ]
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