Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Amazon posted a surprise loss of $7m (or £4.56m) in its second quarter, despite achieving a... Continue reading at The Bookseller
[ The Bookseller | 2013-07-26 00:00:00 UTC ]
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Pearson made an operating profit of £20m in the first half of 2013, compared with £... Continue reading at The Bookseller
[ The Bookseller | 2013-07-26 00:00:00 UTC ]
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It’s not news that mobile has become a strategic imperative for publishers. Smartphone ownership has now crossed the 50-percent mark in the U.S., according to the Pew Research Center, while mobile users are reporting significantly higher content consumption levels across the board. But... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Can a blockbuster based on the Good Book pull off a miracle? Not when it's up against giant sharks . . Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-07-26 00:00:00 UTC ]
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Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews
[ Betanews | 2013-07-25 00:00:00 UTC ]
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As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman explains who should be TV's next smash hit superheroes. Continue reading at AdWeek
[ AdWeek | 2013-07-25 00:00:00 UTC ]
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Mobile and interactive media group Digital Virgo has bought VirginMedia, the online sales... Continue reading at The Bookseller
[ The Bookseller | 2013-07-22 00:00:00 UTC ]
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Jamie Camplin at Thames & Hudson has acquired world rights in Legacy: The Story of The Face... Continue reading at The Bookseller
[ The Bookseller | 2013-07-18 00:00:00 UTC ]
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Blackwell’s has acquired the Keele University campus bookshop from Waterstones, as it... Continue reading at The Bookseller
[ The Bookseller | 2013-07-16 00:00:00 UTC ]
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Jihad, a Ukrainian graphic novel with a wild and unlikely publishing history, is, says Daniel Kalder, "the perfect secret post-Soviet graphic novel." Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-12 00:00:00 UTC ]
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Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
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BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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Weidenfeld & Nicolson deputy publishing director Arzu Tahsin has bought world rights in a... Continue reading at The Bookseller
[ The Bookseller | 2013-07-11 00:00:00 UTC ]
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Upheaval has been a defining characteristic of RDA Holding Co. for the last three years. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-10 00:00:00 UTC ]
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Harvill Secker editorial director Michal Shavit has bought a wide-ranging history of humankind... Continue reading at The Bookseller
[ The Bookseller | 2013-07-08 00:00:00 UTC ]
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The UK Booksellers Association reports that two thirds of shoppers use bookshops as showrooms, while in India, some young people cling to tradition. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
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Penguin (South Africa) has won four novels by Karin Brynard at auction in a "significant... Continue reading at The Bookseller
[ The Bookseller | 2013-07-05 00:00:00 UTC ]
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Perform has hired Martyn Jones, the former publishing director for Stuff and FourFourTwo, as its global brand sponsorship director as part of the company's expansion. Continue reading at Media Week
[ Media Week | 2013-07-05 00:00:00 UTC ]
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By Geoffrey Knight APPLICATION: Saturday Evening Post Produced By: Curtis Publishing Company Price: $3.99/issue; $9.99/one-year subscription (6 issues) Platform: iOS Contemporary American culture takes on... Continue reading at Publishing Executive
[ Publishing Executive | 2013-07-02 00:00:00 UTC ]
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