Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Seth Godin traces the ups and downs of the independent bookstore since WWII, while proclaiming that today is "a golden age for books," crediting Amazon. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-15 00:00:00 UTC ]
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The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek
[ AdWeek | 2013-08-15 00:00:00 UTC ]
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Publisher Elsevier has acquired Woodhead Publishing Limited which specialises in science and... Continue reading at The Bookseller
[ The Bookseller | 2013-08-13 00:00:00 UTC ]
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Serpent's Tail has bought Australian novel The Dressmaker, soon to be filmed with Kate... Continue reading at The Bookseller
[ The Bookseller | 2013-08-13 00:00:00 UTC ]
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When the University of California Press, in November 2010, published The Autobiography of Mark Twain, Volume 1, it was in for a surprise: the 760-page hardcover, priced at $45, became an immediate bestseller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-09 00:00:00 UTC ]
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The cost of ebooks has strained relations between libraries and publishers, forcing both to look for solutions. One answer is coming from distributors of self-published ebooks. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-08 00:00:00 UTC ]
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While the media industry reels from the news that Jeff Bezos purchasing the Washington Post, it's still anyone's guess as to what the Amazon founder plans to do with the paper. An even more intriguing question is, will Amazon and the Post even mingle? Or steer clear of each other? Bezos, it's... Continue reading at AdWeek
[ AdWeek | 2013-08-07 00:00:00 UTC ]
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AOL Inc. agreed to buy Adap.tv for about $405 million, gaining online video advertising technology used by the world's largest brands and agencies.The price includes about $322 million in cash and $83 million in AOL common stock, subject to certain adjustments. Adap.tv will operate independently... Continue reading at Crains New York
[ Crains New York | 2013-08-07 00:00:00 UTC ]
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Gollancz has signed a sci-fi debut from British author Al Robertson in a pre-empt ahead of an... Continue reading at The Bookseller
[ The Bookseller | 2013-08-07 00:00:00 UTC ]
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Jeffrey Bezos buys the Washington Post for $250 million. The Amazon founder is known as a patient leader who is willing to absorb losses as he builds businesses.Amazon.com founder Jeffrey Bezos, who revolutionized the book business, is now aiming to do the same with one of the nation's most... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-06 00:00:00 UTC ]
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Jeff Bezos has already transformed one traditional print business -- books -- into a digital one. The experience provides a blueprint for how the billionaire technology executive is now poised to overhaul newspapers following his $250 million acquisi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-06 00:00:00 UTC ]
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A group of Belgian researchers that concluded shoppers are more likely to buy items at a bookstore (especially cookbooks and romance novels) if the scent of chocolate is in the air. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-03 00:00:00 UTC ]
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Century's Julia Twaites has acquired UK and Commonwealth rights, excluding Canada, to He... Continue reading at The Bookseller
[ The Bookseller | 2013-08-02 00:00:00 UTC ]
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A report from the University of Illinois shows that copyright laws have squashed the market for books from the middle of the 20th century. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-02 00:00:00 UTC ]
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New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York
[ Crains New York | 2013-08-01 00:00:00 UTC ]
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Facebook announced today that it's rolling out embedded posts. That means you'll be able to click on a link in whatever you publish, get a code, and embed that content elsewhere on the Web-just like you can already do with YouTube, Twitter, Vine and Instagram. Continue reading at Wired
[ Wired | 2013-08-01 00:00:00 UTC ]
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Allison & Busby has secured a first novel about the publishing world from Judith Flanders,... Continue reading at The Bookseller
[ The Bookseller | 2013-07-31 00:00:00 UTC ]
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LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
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It’s not news that mobile has become a strategic imperative for publishers. Smartphone ownership has now crossed the 50-percent mark in the U.S., according to the Pew Research Center, while mobile users are reporting significantly higher content consumption levels across the board. But... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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