Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Edinburgh Evening News and Yorkshire Evening Post owner is ‘possible participant’ in sale, despite strike ballot and staff exodusA local newspaper publisher facing a staff exodus and a strike ballot over low pay has announced it is considering a bid for the Daily Telegraph.National World, which... Continue reading at The Guardian
[ The Guardian | 2023-08-10 12:57:44 UTC ]
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With the pending retirement of three veteran editors, Viking Penguin has promoted seven editors to new roles and hired Seema Mahanian as senior editor at Pamela Dorman Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-09 04:00:00 UTC ]
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A Canadian author says a production company belonging to the Duke and Duchess of Sussex has bought the screen rights for her romantic novel. Continue reading at CBC
[ CBC | 2023-08-08 18:39:04 UTC ]
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Ashley Wurzbacher’s debut novel How To Care for a Human Girl jumps with both feet into the debate over reproductive rights. When two sisters find themselves pregnant not long after their mother’s death, Jada choses an abortion, while Maddie drifts into the sticky embrace of a crisis pregnancy... Continue reading at Electric Literature
[ Electric Literature | 2023-08-08 11:00:00 UTC ]
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Led by another good performance by its audiobooks division and "fantastic" results in the U.K., operating income rose 14% at Simon & Schuster in the second quarter ended June 30, 2023 over the comparable period last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-08 04:00:00 UTC ]
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The acquisition of Simon & Schuster by KKR, Jonathan Karp says, is enhanced by KKR's interest in company growth and employee equity. The post KKR Agrees To Buy Simon & Schuster for $1.62 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-07 21:40:44 UTC ]
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Seasoned author and writing mentor Beth Kempton shares 10 books that will improve your craft. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-03 04:00:00 UTC ]
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Buying your first ebook? This comprehensive guide on how to buy Kindle books on Amazon for your different devices has got you covered. Continue reading at Book Riot
[ Book Riot | 2023-07-25 10:34:00 UTC ]
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With plenty of choices, it can be overwhelming to pick a Kindle. In this review, I shed light to the question: “Which Kindle should I buy?” Continue reading at Book Riot
[ Book Riot | 2023-07-21 10:31:00 UTC ]
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We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company
[ Fast Company | 2023-07-19 10:00:00 UTC ]
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The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
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For colleges and libraries seeking a big name for a guest lecturer, few come bigger than Sonia Sotomayor, the Supreme Court justice who rose from poverty in the Bronx to the nation’s highest court Continue reading at ABC News
[ ABC News | 2023-07-11 14:02:45 UTC ]
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In a deal completed on June 30, Turner acquired the Conari Press, Bonhomie Press, and Woo! Jr. imprints—and with them a total of 589 titles—from Mango. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
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Remember the early days of the AI hype train, when everyone spent their time making stupid images using text prompts? If you want to recapture the nostalgic haze of, uh, late 2022, Picsart has got you covered. The popular image editor just launched an AI-powered animated GIF generator.The major... Continue reading at Engadget
[ Engadget | 2023-07-03 17:59:35 UTC ]
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Nearly half of eligible employees have accepted a voluntary separation offer made by the company; to qualify, employees must be at least 60 years old and have been at the company for at least 15 years. Meanwhile, former CEO Markus Dohle has joined the board of Indigo Books & Music though he... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
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Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek
[ AdWeek | 2023-06-28 09:22:55 UTC ]
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Apple is borrowing a marketing tactic from Twitter pirates. The company made the unusual move of uploading the entire first episode of its series Silo to the social platform, allowing anyone there to watch the opening installment for free. The gambit follows Twitter’s move to allow longer video... Continue reading at Engadget
[ Engadget | 2023-06-27 18:24:03 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta... Continue reading at Advertising Age
[ Advertising Age | 2023-06-20 20:38:54 UTC ]
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Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
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