Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising platform it plans to launch around the end of September, the company announced on Tuesday. The initiative, known as the Perplexity Publishers’ Program, comes less than two months after the San Francisco-based startup backed by investors like Jeff Bezos and NVIDIA, and valued at $3 billion, came under fire from Forbes, Wired, and Condé Nast for allegedly scraping content without permission and ignoring robots.txt, a type of file that websites use to block page-crawling bots. Perplexity’s initial partners include TIME, Fortune, The Texas Tribune, Der Spiegel and Automattic, the company behind WordPress.com. It’s not clear exactly how much revenue Perplexity will share with publishers. Dmitry Shevelenko, the company’s chief business officer, declined to reveal numbers but told Engadget that it would be a “meaningful double-digit percentage shared back with the publishers that contributed source input to the answer." He also said that the partnership would extend across multiple years without specifying how many. What this wasn’t, Shevelenko insisted repeatedly, was a response to the critical press coverage in the last few months. “We’ve been talking to publishers since January,” he... Continue reading at 'Engadget'

[ Engadget | 2024-07-30 13:00:52 UTC ]
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Facebook is standing by its policy to include news publishers’ promoted stories in a political ad archive, disappointing publishers. The post Facebook tweaks political ads policy, but not enough to satisfy irate publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-28 00:00:00 UTC ]
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Audio Publishers Association Reports a 22.7-Percent Jump in 2017 Revenue

A six-year trend of double-digit growth year-over-year continues, according to the new report for 2017 from the US Audio Publishers Association. Audiobook sales last year totaled more than $2.5 billion. The post Audio Publishers Association Reports a 22.7-Percent Jump in 2017 Revenue appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-21 00:00:00 UTC ]
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Facebook Won’t Exclude News Publishers From Its Political Ads Policy

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[ AdWeek | 2018-06-15 00:00:00 UTC ]
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Facebook won't exempt publishers from new political ad policy

If publishers think Facebook would give them an exemption from its new political ad disclosure policy, they have another thing coming. The social network's Campbell Brown has rejected calls for publisher exemptions to the "paid for" label in a blog... Continue reading at Engadget

[ Engadget | 2018-06-14 00:00:00 UTC ]
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How German publisher Spiegel is experimenting beyond the metered paywall to drive reader revenue

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[ Digiday | 2018-06-05 00:00:00 UTC ]
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As BookExpo Approaches, US Publishers Cite Revenue Up In First Quarter of the Year

Once more, downloaded audiobooks are the format leader, up 32.1 percent in the first quarter of 2018, according to the Association of American Publishers' StatShot report. The post As BookExpo Approaches, US Publishers Cite Revenue Up In First Quarter of the Year appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-29 00:00:00 UTC ]
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Publishers try to use ad annoyance as a lure to subscribers

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[ Digiday | 2018-05-22 00:00:00 UTC ]
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In a tough ad climate, small publishers are finding success in small donations

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[ Digiday | 2018-05-14 00:00:00 UTC ]
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Thanks to Downloadable Audio, Publishers See Small Revenue Gain in 2017

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[ Publishers Weekly | 2018-05-09 00:00:00 UTC ]
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Quartz' about-face on programmatic ads has big implications for digital publishing

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[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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Lagardère looks to publishing as ‘power engine of the group’

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[ The Bookseller | 2018-05-05 00:00:00 UTC ]
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Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO

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[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
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Once a Side Gig, Licensing Has Become a Crucial Revenue Source for Publishers

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[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
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[ Digiday | 2018-04-20 00:00:00 UTC ]
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[ Digiday | 2018-04-05 00:00:00 UTC ]
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[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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[ The Guardian | 2018-03-19 00:00:00 UTC ]
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[ Digiday | 2018-03-15 00:00:00 UTC ]
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Snapchat Approves Branded Content Ads for Discover Publishers

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[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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