Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising platform it plans to launch around the end of September, the company announced on Tuesday. The initiative, known as the Perplexity Publishers’ Program, comes less than two months after the San Francisco-based startup backed by investors like Jeff Bezos and NVIDIA, and valued at $3 billion, came under fire from Forbes, Wired, and Condé Nast for allegedly scraping content without permission and ignoring robots.txt, a type of file that websites use to block page-crawling bots. Perplexity’s initial partners include TIME, Fortune, The Texas Tribune, Der Spiegel and Automattic, the company behind WordPress.com. It’s not clear exactly how much revenue Perplexity will share with publishers. Dmitry Shevelenko, the company’s chief business officer, declined to reveal numbers but told Engadget that it would be a “meaningful double-digit percentage shared back with the publishers that contributed source input to the answer." He also said that the partnership would extend across multiple years without specifying how many. What this wasn’t, Shevelenko insisted repeatedly, was a response to the critical press coverage in the last few months. “We’ve been talking to publishers since January,” he... Continue reading at 'Engadget'

[ Engadget | 2024-07-30 13:00:52 UTC ]

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‘Look at Me': The first-ever Instagram book is a self-help guide for brands

You’ve read books in print. You might have read books online or on a mobile device. But until now you probably haven't read a book on Instagram. Jason Sperling, executive creative director at agency RPA, today began publishing his new 160-page book, “Look at Me When I'm Talking to You,”... Continue reading at Digiday

[ Digiday | 2015-06-29 00:00:00 UTC ]
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AOL Debuts Makeover That's All About Mobile Video and Social-Friendly Content

AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future. The revamp comes less than a month after Verizon's $4.4 billion acquisition of AOL and is based on a load of the publisher's... Continue reading at AdWeek

[ AdWeek | 2015-06-02 00:00:00 UTC ]
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Translating BEA Into International Innovation and Business

As one of the largest and most prominent book and author events in the North American publishing industry, BookExpo America remains a great place to discover new titles, generate rights and licensing business, network and learn about the latest trends. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
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Outside Magazine’s Executive Editor Explains His Move to the Business Side

Sam Moulton talks about his switch to content marketing director—and why it makes sense. The post Outside Magazine’s Executive Editor Explains His Move to the Business Side appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-28 00:00:00 UTC ]
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Publishers’ love-hate relationship with Drudge Report

Facebook traffic is the new elixir of news publishers, but don’t write off The Drudge Report, a reliable traffic firehose since 1996. The Web 1.0 news aggregator sends millions of pageviews to publishers including The New York Times, Bloomberg and The Washington Post. Drudge outranks social... Continue reading at Digiday

[ Digiday | 2015-04-07 00:00:00 UTC ]
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Why Europe’s publishers have embraced programmatic co-ops

As Google and Facebook control an increasing amount of ad spend, publishers realize that the only way they can stay competitive is to join forces. Enter the programmatic co-op, which Europe's publishers see as a way to combine both their audiences and data. It's all about scale. Buyers,... Continue reading at Digiday

[ Digiday | 2015-03-20 00:00:00 UTC ]
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The case for, and against, integrated print-digital newsrooms

Two publishers make the case for separating or combining their print/Web editorial staffs. The post The case for, and against, integrated print-digital newsrooms appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-21 00:00:00 UTC ]
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These Were Tumblr's Top 20 Sponsored Posts of 2014

Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and users who have posted more than 98.4 billion items, at an average rate of 83.3 million posts a day.... Continue reading at AdWeek

[ AdWeek | 2014-12-16 00:00:00 UTC ]
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Big Rights Deals for Barcelona Author’s Debut Novel

The 26 rights deals for Milena Busquets' short debut novel have raised eyebrows — but looking at the author's passion and personal history, it makes sense The post Big Rights Deals for Barcelona Author’s Debut Novel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-01 00:00:00 UTC ]
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Western Great Lakes: Publishers Make the Heartland Vibrant

Some in book publishing may dismiss the region that lies between and fans out from Lake Superior and Lake Michigan’s southern shores as “flyover country.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Recycle, reuse … re-publish? How publishers make what’s old new again

Despicable or brilliant? How three publishers have grown, at least in part by repurposing or resurfacing old content. The post Recycle, reuse … re-publish? How publishers make what’s old new again appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-15 00:00:00 UTC ]
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How publishers make the most of casual encounters

Publishers have an engagement problem. Here's how some of them are making the best out of the situation and maximizing the drive-by session. The post How publishers make the most of casual encounters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-14 00:00:00 UTC ]
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Direct-to-Digital Christian Fiction Picks Up Steam

Since digital publishing is perfect for serializing fiction almost as fast as authors can finish their latest installment, it makes sense that Christian publishers exploring that developing space are also making things up as they go along. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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PayPal's David Marcus Will Lead Mobile Messaging at Facebook

PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly. And the company's blog post today suggested that Marcus would lead that specific part of the... Continue reading at AdWeek

[ AdWeek | 2014-06-10 00:00:00 UTC ]
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What is Google Newsstand and How Can Publishers Make the Most of It?

Google’s Android is now the most popular smartphone operating system in the UK – so publishers can no longer just talk about iPhone and iPad apps. But despite its increasing market dominance (on mobile anyway) the Google propo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-12 00:00:00 UTC ]
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Strange Ads Promote an Author Who Isn't Real and a Book That Doesn't Exist

IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek

[ AdWeek | 2013-11-15 00:00:00 UTC ]
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8 Lessons Startups Can Learn From Twitter's Chaotic Creation Story

Most startups will never see anything close to the amount of money Twitter plans on raising during its IPO this week (a reported $1.6 billion) and in fact, three out of four tech businesses fail. Entrepreneurs in training looking to create a successful company, then, might want to know what... Continue reading at Fast Company

[ Fast Company | 2013-11-04 00:00:00 UTC ]
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Infographic: Explore The World Of Literary London With This Exquisite Book Map

Mashing up the places, characters and events of various works into one shared universe isn't exactly a new idea. Philip José Farmer's Wold Newton universe imagines that most of the great fictionalized characters of the last few hundred years – including Tarzan, Doc Savage, Dracula, James Bond,... Continue reading at Fast Company

[ Fast Company | 2013-11-01 00:00:00 UTC ]
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Amazon MatchBook makes a big push for print book buyers to go digital

Amazon MatchBook, which lets customers who've previously bought the print edition of a book from Amazon score a digital copy on the cheap, is now open for business. Months in the making, the new service is a bold plan by Amazon to convert the world's stacks and stacks of books into digital... Continue reading at PC World

[ PC World | 2013-10-30 00:00:00 UTC ]
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With Washington Post, Jeffrey Bezos has chance to overhaul newspapers

Jeffrey Bezos buys the Washington Post for $250 million. The Amazon founder is known as a patient leader who is willing to absorb losses as he builds businesses.Amazon.com founder Jeffrey Bezos, who revolutionized the book business, is now aiming to do the same with one of the nation's most... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-08-06 00:00:00 UTC ]
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