Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to their babies can now do both thanks to Pampers. The Procter & Gamble brand with help from Google is testing Lumi, a monitoring system that can alert parents via smartphone app when a diaper needs changing. Price is to be determined, and you need to get on a waiting list to try it. The upside for Pampers is that more frequent changes translates to more diaper sales. The app will also let parents monitor babies via a Logitech video camera with two-way audio and tracks room temperature, humidity and movement. The reusable, detachable sensor, which works only with Pampers Swaddlers diapers, detects moisture but not necessarily No. 2, which still requires the smell test. Alexa, find me a house Through Amazon Echo, Amazon has made itself indispensable to many consumers inside their homes. Now, the company is hoping to become indispensable to people when it comes to buying those homes. The Seattle-based ecommerce giant said this week that it is teaming up with residential real estate company Realogy Holdings Corp. for a new program called TurnKey. The initiative pairs homebuyers with affiliated Realogy agents. Sweetening the deal, those house buyers get $1,000 to $5,000 worth of... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-24 20:54:06 UTC ]
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Sir Norman Bettison, the former chief constable of both Merseyside and West Yorkshire Police, is set to publish Hillsborough Untold through Biteback Publishing. Continue reading at The Bookseller
[ The Bookseller | 2016-10-05 00:00:00 UTC ]
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Amazon has just announced one more compelling reason to consider a Prime membership -- "Prime Reading". As a Prime member, you now have unlimited access to over a thousand books, current issue magazines, comics, Kindle Singles, and more. With access from any device – including your phone,... Continue reading at PC World
[ PC World | 2016-10-05 00:00:00 UTC ]
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Best known for publishing nonfiction books in such areas as alternative medicine, the indie publisher is trying its hand at fiction after acquiring the rights to five novels by James Misko. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-29 00:00:00 UTC ]
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The children's print book market is on course for an 11.7% increase to a full year value of £394m this year if sales continue at the same pace - making 2016 the biggest year for children's books for the third year in a row. Continue reading at The Bookseller
[ The Bookseller | 2016-09-28 00:00:00 UTC ]
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Amazon’s dominance in the UK ebook market is so huge that other competitors are left "fighting for scraps” tech entrepreneurs have said. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
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Lauren Redniss was awarded the MacArthur Fellowship for her nonfiction graphic storytelling, work that is both grounded and distinctly artful. “Radioactive,” about the relationship between Pierre and Marie Curie and their scientific discoveries, was a finalist for the National Book Award; it was... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-22 00:00:00 UTC ]
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A new study reveals that parents of pre-school children spend on average £6 per month on books for boys, 25% less than they spend on books for girls. Continue reading at The Bookseller
[ The Bookseller | 2016-09-22 00:00:00 UTC ]
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Sainsbury’s is pulling out of the ebook market and closing its digital entertainment offer. Continue reading at The Bookseller
[ The Bookseller | 2016-09-21 00:00:00 UTC ]
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iHome's iPL23 is compatible with iPhones 5, 6 and 7 (including Plus models), features premium speakers, a Lightning charging dock, FM radio, and alarm clock in one compact device. This handy radio clock charges Lightning-capable iPhone and iPod devices, while letting you wake or sleep to your... Continue reading at PC World
[ PC World | 2016-09-21 00:00:00 UTC ]
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To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
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Amid parents’ concerns that a Spanish-language textbook series the Glendale school board adopted was reinforcing negative stereotypes, officials now are weighing reopening the selection process. "If it's offensive to one person, it should concern us as a board," Greg Krikorian, a memer of the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-16 00:00:00 UTC ]
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Following the closing of Send the Light Distribution (STL) this summer, the number of book distributors serving the Christian market has dropped to a new low. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-14 00:00:00 UTC ]
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More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking. Compared to other tech conferences like CES and Mobile World... Continue reading at AdWeek
[ AdWeek | 2016-09-13 00:00:00 UTC ]
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On a trade mission to Brazil, a United Arab Emirates publishing group finds sharp interest among Latin American colleagues in Arabic-Portuguese rights. The post Arab Trade Delgation Reflects on the Latin American Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-13 00:00:00 UTC ]
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In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday
[ Digiday | 2016-09-09 00:00:00 UTC ]
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Praising David Hockney's 'openness to new media and his application of digital techniques,' Frankfurt's Juergen Boos announces Hockney's keynote comments on October 18. The post David Hockney To Give Keynote at Frankfurt Book Fair’s Opening News Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-06 00:00:00 UTC ]
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Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing,... Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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Harry Potter and the Cursed Child (Little, Brown) has snatched the Official Top 50 number one for a fourth week, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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Overseas exhibitors were happy to see that the huge Chinese book market remains positive and open with business opportunities for different segments of the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-29 00:00:00 UTC ]
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Have you ever been on an NYC subway? If not, let me tell you -- it is often horrible. Air conditioning can be broken, leading to high temperatures. Even worse, some people bring their food below ground, resulting in a stinky train car -- yuck! Don't even get me started on the performers --... Continue reading at Betanews
[ Betanews | 2016-08-29 00:00:00 UTC ]
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