Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to their babies can now do both thanks to Pampers. The Procter & Gamble brand with help from Google is testing Lumi, a monitoring system that can alert parents via smartphone app when a diaper needs changing. Price is to be determined, and you need to get on a waiting list to try it. The upside for Pampers is that more frequent changes translates to more diaper sales. The app will also let parents monitor babies via a Logitech video camera with two-way audio and tracks room temperature, humidity and movement. The reusable, detachable sensor, which works only with Pampers Swaddlers diapers, detects moisture but not necessarily No. 2, which still requires the smell test. Alexa, find me a house Through Amazon Echo, Amazon has made itself indispensable to many consumers inside their homes. Now, the company is hoping to become indispensable to people when it comes to buying those homes. The Seattle-based ecommerce giant said this week that it is teaming up with residential real estate company Realogy Holdings Corp. for a new program called TurnKey. The initiative pairs homebuyers with affiliated Realogy agents. Sweetening the deal, those house buyers get $1,000 to $5,000 worth of... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-24 20:54:06 UTC ]
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The Chinese journals market is experiencing a huge shift to digital, while more English-language journals are being produced by Chinese publishers and Chinese researchers are beginning to make a deeper impact abroad, according to a report. Continue reading at The Bookseller
[ The Bookseller | 2016-08-25 00:00:00 UTC ]
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Amid falling book production, sagging sales, low readership, and higher book prices, one of Brazil's key publishing events opens next week, the industry looking for ways forward. The post São Paulo’s Book Fair: Brazil’s Bid for Hope in a Tough Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-19 00:00:00 UTC ]
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A foster girl notorious for scaring off prospective new foster parents finally meets her match in the upcoming film adaptation of Katherine Paterson's 'The Great Gilly Hopkins.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-18 00:00:00 UTC ]
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Piatkus has acquired two thrillers by debut novelist Samantha King for a “significant" five figures. Continue reading at The Bookseller
[ The Bookseller | 2016-08-13 00:00:00 UTC ]
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It's boy vs. middle school. The live-action adaptation of James Patterson's bestselling novel 'Middle School: The Worst Years of My Life' opens on October 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-11 00:00:00 UTC ]
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#middle school
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With the National Parks enjoying a popular centennial year, publishers are working with in-park gift shops to reach the growing number of parks visitors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-05 00:00:00 UTC ]
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Check out these seven digital marketing stats that caught our eye during the last few days. 1. Brands on bots After offering chatbots for only a few months, Kik said on Thursday that its app has already facilitated nearly 2 billion messages with brands, entertainment companies and publishers... Continue reading at AdWeek
[ AdWeek | 2016-08-05 00:00:00 UTC ]
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Contrasts and comparisons, challenges and opportunities: a group of English-language children's book editors share their observations of the Germany market following their summer German Book Office tour. The post International Editors Observe Trends in the German Book Market appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-02 00:00:00 UTC ]
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The media world for months has been all Facebook, Donald Trump and ad blocking, so why would the past week in digital marketing be any different? Check out these eight data points that jumped off the page during the past several days. 1. If social is any indication, Hillary is in... Continue reading at AdWeek
[ AdWeek | 2016-07-28 00:00:00 UTC ]
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#top priority
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Learn the ins and outs of Windows 10 with this Introduction to Windows 10 Bundle. For $19.99, you’ll get lifetime access to four e-Books and hundreds of video tutorials.If you have any questions on this popular operating system, you’re sure to find the answer here. Flip through the books to... Continue reading at PC World
[ PC World | 2016-07-26 00:00:00 UTC ]
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#video tutorials
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From the Frankfurt Book Fair Summer Academy, book industry consultant Iryna Baturevych offers an insider look at post-Soviet book markets and the international ambitions of publishers working there. The post Understanding Post-Soviet Book Markets: FBF Summer Academy in Kiev appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-25 00:00:00 UTC ]
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#publishers working
Anyone can point and shoot a camera, but few have what it takes to go pro. For $19.99, you can pick up the Hollywood Art Institute Photography Course & Certification and learn the skills used by industry pros to take beautiful shots and kickstart your photo career.This 22-module photography... Continue reading at PC World
[ PC World | 2016-07-22 00:00:00 UTC ]
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What do the US presidential candidate, Victoria Beckham, Zoella, Julian Assange and Tony Blair have in common? Issues with their ‘silent’ partnersOne of the first lessons of politics is never annoy your ghostwriter. Donald Trump is the latest to learn this, and is now sending a “cease and... Continue reading at The Guardian
[ The Guardian | 2016-07-22 00:00:00 UTC ]
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Ebury m.d. Rebecca Smart talks about consumer and lifestyle brand Penguin Living and its first event, the Careers 360 Immersion Day. Continue reading at The Bookseller
[ The Bookseller | 2016-07-20 00:00:00 UTC ]
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A study in contrasts, Poland's market is quick to respond to technology even while losing readership. Consultant Marcin Skrabka—who speaks on October 18 as Poland's visionary in Frankfurt Book Fair's The Markets: Global Publishing Summit—sees opportunity amid the challenges. The post ‘A Unique... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-19 00:00:00 UTC ]
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We interviewed Sarah Taylor, group marketing manager at Troubador Publishing Group about her role. Continue reading at The Bookseller
[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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Something peculiar this way comes. The big-screen adaptation of Ransom Riggs's 'Miss Peregrine’s Home for Peculiar Children' arrives in theaters on September 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-14 00:00:00 UTC ]
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The $1.03 billion figure represents the combined sales of periodical comics and graphic novel or book format comics in both the general book trade and the comics shop specialty marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
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Download our free white paper on international publishing regions featured at Frankfurt Book Fair on October 18 in The Markets: Global Publishing Summit. The post ‘Promise, Energy, Surprises’: A White Paper on ‘The Markets’ 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-11 00:00:00 UTC ]
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Fate of print edition unknown as Markets Media undergoes digital redesign. The post Traders Magazine Acquired by Markets Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
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