Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to their babies can now do both thanks to Pampers. The Procter & Gamble brand with help from Google is testing Lumi, a monitoring system that can alert parents via smartphone app when a diaper needs changing. Price is to be determined, and you need to get on a waiting list to try it. The upside for Pampers is that more frequent changes translates to more diaper sales. The app will also let parents monitor babies via a Logitech video camera with two-way audio and tracks room temperature, humidity and movement. The reusable, detachable sensor, which works only with Pampers Swaddlers diapers, detects moisture but not necessarily No. 2, which still requires the smell test. Alexa, find me a house Through Amazon Echo, Amazon has made itself indispensable to many consumers inside their homes. Now, the company is hoping to become indispensable to people when it comes to buying those homes. The Seattle-based ecommerce giant said this week that it is teaming up with residential real estate company Realogy Holdings Corp. for a new program called TurnKey. The initiative pairs homebuyers with affiliated Realogy agents. Sweetening the deal, those house buyers get $1,000 to $5,000 worth of... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-24 20:54:06 UTC ]
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Self publishing in the Christian market is a viable option for authors seeking control and profits, and the books are gaining ground with readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
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A packed Irish Book Trade Conference in Dublin cheered the industry’s growth over the past year with figures showing volume and value of sales increased by around 6.5% in 2018, according to Nielsen Bookscan figures. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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Not just books: Laura Prinsloo, who chairs Jakarta's National Book Committee, says Market Focus Indonesia will stress 'everything from film, games, animation and apps, to character, entertainment, and intellectual property.' The post London Book Fair’s Market Focus Indonesia: Creative Industries... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
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The National Literary Trust and the Morrisons Foundation will donate more than 7,300 brand new books to primary schools across the UK to mark World Book Day. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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US-based independent publisher Barefoot Books is hoping to expand its position in the UK market through a new sales partnership with Abrams & Chronicle Books. Continue reading at The Bookseller
[ The Bookseller | 2019-02-26 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Bookseller Blackwell's has confirmed sales and marketing director Dean Drew will be leaving the business in April after three years. Continue reading at The Bookseller
[ The Bookseller | 2019-02-23 00:00:00 UTC ]
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A newly added podcast series at London Book Fair will be on the Fireside Chat Stage. And smartphones used to access those podcasts are proliferating unevenly in the world, says Pew Research. The post Industry Notes: Podcasts at London Book Fair; Pew Research on Smartphones appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-20 00:00:00 UTC ]
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Retailers are struggling to adapt to changes among comics consumers and publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-15 00:00:00 UTC ]
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A programme of events focusing on Indonesian publishing will be held at the London Book Fair this year, including insights into children’s books and current market trends. Continue reading at The Bookseller
[ The Bookseller | 2019-02-13 00:00:00 UTC ]
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The six-day Taipei International Book Exhibition (TIBE) kicked off on February 12 with participation from 735 publishing houses and a roster of more than 1,000 events to promote reading and book-related activities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-13 00:00:00 UTC ]
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UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
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In her speech, Open Markets Institute senior fellow Lina Khan said: “More than any other firm, Amazon depicts how a company can come to monopolize all sorts of markets without triggering scrutiny under our anti-monopoly laws.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-11 00:00:00 UTC ]
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The National Organising Committee for Indonesia as Market Focus Country at the 2019 London Book Fair is offering grants of up to £5,000 to organisations in the UK for the purpose of staging activities or events that increase public knowledge of Indonesia via the creative sector. Continue reading at The Bookseller
[ The Bookseller | 2019-02-09 00:00:00 UTC ]
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Following the release of German book market data from 2018, the country's publishers turn their attention to issues facing their industry in 2019. The post The German Book Market in 2018, and a Look Ahead to 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-04 00:00:00 UTC ]
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When it debuted in 2006, BuzzFeed quickly became a social media sensation. Its listicles, quizzes and funny videos went viral and created a huge audience online. The New York-based start-up later hired hundreds of journalists to do serious journalism, creating a platform that many saw as the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-03 00:00:00 UTC ]
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Orion imprint Seven Dials has acquired the world rights to social media star Rebecca Meldrum’s first book. Continue reading at The Bookseller
[ The Bookseller | 2019-01-26 00:00:00 UTC ]
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Mitchell Beazley, part of the Octopus Publishing Group, has acquired Get Your Kids to Eat Anything by Emily Leary. Continue reading at The Bookseller
[ The Bookseller | 2019-01-25 00:00:00 UTC ]
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OpenBook data reveals China's bestselling authors of 2018, growing online book sales, and the strength of backlist titles. The post China’s Book Market: 2018 in Review and December’s Bestsellers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-21 00:00:00 UTC ]
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RCW agent Sam Copeland was a trade rarity: a publishing staffer with no desire to turn author. Now, he says, he can’t stop writing... Continue reading at The Bookseller
[ The Bookseller | 2019-01-19 00:00:00 UTC ]
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