Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to their babies can now do both thanks to Pampers. The Procter & Gamble brand with help from Google is testing Lumi, a monitoring system that can alert parents via smartphone app when a diaper needs changing. Price is to be determined, and you need to get on a waiting list to try it. The upside for Pampers is that more frequent changes translates to more diaper sales. The app will also let parents monitor babies via a Logitech video camera with two-way audio and tracks room temperature, humidity and movement. The reusable, detachable sensor, which works only with Pampers Swaddlers diapers, detects moisture but not necessarily No. 2, which still requires the smell test. Alexa, find me a house Through Amazon Echo, Amazon has made itself indispensable to many consumers inside their homes. Now, the company is hoping to become indispensable to people when it comes to buying those homes. The Seattle-based ecommerce giant said this week that it is teaming up with residential real estate company Realogy Holdings Corp. for a new program called TurnKey. The initiative pairs homebuyers with affiliated Realogy agents. Sweetening the deal, those house buyers get $1,000 to $5,000 worth of... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-24 20:54:06 UTC ]
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Increasing pressure on sales and costs together with fewer customers on the shopfloor has created a challenging bookselling environment in Germany. Continue reading at The Bookseller
[ The Bookseller | 2018-06-16 00:00:00 UTC ]
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Campaigns for Imogen Hermes Gowar's The Mermaid and Mrs Hancock (Vintage) and Rupy Aujla's The Doctor's Kitchen (HarperCollins) have been ranked among the best marketing campaigns of spring 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
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Amazon Alexa and Google Assistant users in the United States and Canada will be able to download a free “Stephen King Library” onto their smart speaker platforms beginning today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-12 00:00:00 UTC ]
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The latest book market statistics from Germany show that flat book sales are being generated by fewer overall book buyers. The Börsenverein calls for a focus on potential readers. The post German Book Market in 2017: Stable Sales But in Need of More Book Buyers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-08 00:00:00 UTC ]
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Bloomsbury has appointed Nicola Hill to the newly created role of group director for consumer marketing and publicity. Continue reading at The Bookseller
[ The Bookseller | 2018-06-07 00:00:00 UTC ]
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Creating original serialized content—as in the case of streaming on-demand services such as Amazon Prime and Netflix—holds the key to success for audiobook subscriptions, says Storytel España in a new report. The post Storytel in Spain: When Entering the Audiobook Market Means Making New Serials... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-06 00:00:00 UTC ]
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The audiobook boom is most prominent in North America, and it is spreading across the world, as discussed in a panel on Wednesday at the New York Rights Fair entitled “The Audiobook Heard ‘Round the World.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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A dramatic shift is under way in the non-fiction market with "more intelligent" titles on the rise, partially the result of the continuing wane of the celebrity market. Continue reading at The Bookseller
[ The Bookseller | 2018-06-01 00:00:00 UTC ]
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A panel at the New York Rights Fair featuring Storytel, audiobooks.com, and Kobo saw discussions about how the audiobook market is evolving around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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For the first time, researchers will be able to access Facebook's data and publish their findings without pre-approval from the company. Continue reading at Wired
[ Wired | 2018-05-29 00:00:00 UTC ]
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The sun is set to shine on the summer book market this year, boosted by a crop of fresh nationwide promotions targeted at the season. Continue reading at The Bookseller
[ The Bookseller | 2018-05-18 00:00:00 UTC ]
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Christian publisher Whitaker House is expanding with the acquisition of Smart Kidz Books, a publisher of titles for children from infancy through age eight. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-17 00:00:00 UTC ]
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Ebury Publishing imprint Vermilion has acquired a new coaching book for parents called Why Will No One Play With Me in a mid-five figure deal. Continue reading at The Bookseller
[ The Bookseller | 2018-05-12 00:00:00 UTC ]
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Two political books have been big winners this year thanks to a certain someone in the White House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
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Penguin Random House's inhouse live events team, Penguin Live, has appointed Zoe Middleton from the Wellcome Collection to be its head of marketing. Continue reading at The Bookseller
[ The Bookseller | 2018-05-03 00:00:00 UTC ]
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Barnes & Noble chairman Len Riggio is set to speak on Wednesday May 30, at 9:15 a.m. in New York’s Javits Center, as the kickoff to this year's BookExpo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-03 00:00:00 UTC ]
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Targeting a niche in the thriving audiobook market, Triangle Interactive has released an initial list of 1,000 English and Spanish-language children's ebooks from a variety of publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
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As her new movie, “I Feel Pretty,” hits theaters, the superstar comedian and actor opens up about confidence, gender inequality, and why she doesn’t obsess over photos of herself. It seems impossible that anyone could experience the year 2015 as Amy Schumer did and ever suffer from confidence... Continue reading at Fast Company
[ Fast Company | 2018-04-19 00:00:00 UTC ]
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Despite a disappointing 2017, comics retailers attending the annual Diamond Retailers Summit in Chicago were optimistic about 2018, and expect new retail services and forthcoming titles to drive sales in the second half of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-12 00:00:00 UTC ]
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American publishers are interested in growing their subscriber bases abroad. But international audiences pose unique challenges. The post Publishers pursuing international subscribers face market-specific hurdles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-11 00:00:00 UTC ]
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