Pampers’ new smart diapers give parents smartphone pee alerts: Marketer’s Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to their babies can now do both thanks to Pampers. The Procter & Gamble brand with help from Google is testing Lumi, a monitoring system that can alert parents via smartphone app when a diaper needs changing. Price is to be determined, and you need to get on a waiting list to try it. The upside for Pampers is that more frequent changes translates to more diaper sales. The app will also let parents monitor babies via a Logitech video camera with two-way audio and tracks room temperature, humidity and movement. The reusable, detachable sensor, which works only with Pampers Swaddlers diapers, detects moisture but not necessarily No. 2, which still requires the smell test. Alexa, find me a house Through Amazon Echo, Amazon has made itself indispensable to many consumers inside their homes. Now, the company is hoping to become indispensable to people when it comes to buying those homes. The Seattle-based ecommerce giant said this week that it is teaming up with residential real estate company Realogy Holdings Corp. for a new program called TurnKey. The initiative pairs homebuyers with affiliated Realogy agents. Sweetening the deal, those house buyers get $1,000 to $5,000 worth of... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-24 20:54:06 UTC ]
News tagged with: #general manager #remain based #publicis groupe #leo burnett #jessica wohl #adrianne pasquarelli #digital media

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PRH Canada Combines Marketing and Publicity

Penguin Random House Canada has announced a new combined marketing and publicity team under the leadership of Beth Lockley, v-p, marketing and communications. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-31 00:00:00 UTC ]
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Indies look to subscription to anchor business in unpredictable market

A number of smaller publishers, many with dedicated followings and a strong sense of community, are asking readers to buy into pledge and subscription schemes that will bring them longer-term benefits. Continue reading at The Bookseller

[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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Floella Benjamin to give BookTrust annual lecture

Author and TV presenter Floella Benjamin will deliver this year’s BookTrust Annual Lecture. Continue reading at The Bookseller

[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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Craft market realigns following record, colouring-fuelled years

The extraordinary sales achieved by adult colouring titles ballooned the crafts sector, which appears to be somewhat realigning to its pre-2015 levels—but there remain surprise hits in the sector. Continue reading at The Bookseller

[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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Alexa, What Have Publishers Learned About Working With Smart Speakers?

Smart speakers such as the Amazon Echo, Google Home and Apple HomePod are close to becoming ubiquitous consumer products. They are now in nearly 50 million homes and a number of publishers have recognized their potential for some time. Now, there is growing roster of publishers that are getting... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-31 00:00:00 UTC ]
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Davler Media Acquires Another Local Parenting Magazine

Davler Media has acquired the 29-year-old monthly Staten Island Parent magazine from founding publisher Roselle Farina-Hecht, growing its NYMetroParents portfolio to comprise eight local magazines and "completing its footprint" in the greater New York City area, according to an announcement... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-30 00:00:00 UTC ]
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Timely International Publication Credited as Part of Romania’s Stronger Market

A new study finds that Romanian publishers have increased book sales by releasing Romanian translations of foreign books parallel to launches in other key markets. The post Timely International Publication Credited as Part of Romania’s Stronger Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-26 00:00:00 UTC ]
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Fassler To Oversee Combined Atria Publicity, Marketing Units

Atria senior v-p and publisher Libby McGuire announced the hiring of Kristin Fassler in the newly-created role of v-p and director of integrated marketing. Paul Olsewski, v-p and director of publicity, will leave Atria July 27. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
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Fiction sales lead Ireland’s domestic market to recovery

Ireland’s Nielsen-measured market has enjoyed strong, UK-beating growth this year to date, with a grass-roots author campaign propelling the late Emma Hannigan to the top of the bestseller lists. Continue reading at The Bookseller

[ The Bookseller | 2018-07-23 00:00:00 UTC ]
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For news publishers, smart speakers are the hot new platform

Companies including The New York Times and NPR are staffing up as they try to figure out how their editorial voice will sound on smart speakers. The post For news publishers, smart speakers are the hot new platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-23 00:00:00 UTC ]
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Smart, cool … and in print: how indy mags became all the rage

Whether you’re a ‘free spirit’ or one of the ‘gentlefolk’, there’s a new and handsome journal for youIt started as a rebellious trend: a stylish stand against the march of technology and the fast pace of the digital age. But now the vast range of independent magazines on offer in Britain is... Continue reading at The Guardian

[ The Guardian | 2018-07-22 00:00:00 UTC ]
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Watkins gives indies early release date for foraging title

Watkins Media is launching a campaign for independent bookshops for its upcoming title Foraging With Kids by Adele Nozedar. Continue reading at The Bookseller

[ The Bookseller | 2018-07-18 00:00:00 UTC ]
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North American Comics Market Declined 6.5% in 2017

Combined North American sales of graphic novels and periodical comics declined about 6.5% to $1.01 billion in 2017, although graphic novel sales via the book trade were essentially flat. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-17 00:00:00 UTC ]
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Honeyman heads the half-year pack as print market inches up once again

Solid but unspectacular growth in print value and volume has been posted through Nielsen BookScan in the first half of 2018, with range the key in the absence of a breakout trend. Continue reading at The Bookseller

[ The Bookseller | 2018-07-16 00:00:00 UTC ]
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Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market

Italian book publishing icon Stefano Mauri speaks at the Readmagine conference about how the digital dynamic has affected Italy's book marketplace. The post Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-13 00:00:00 UTC ]
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Digiday Research: Publishers are lukewarm on market for short-form video

Half of U.S. and European publishers are neutral over the potential market for selling and licensing short-form video content. The post Digiday Research: Publishers are lukewarm on market for short-form video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-11 00:00:00 UTC ]
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Styring embarks on mass market joint venture

John Styring is launching a new mass market publisher, Curious Universe, after forming a 50-50 joint venture with Australian publisher Hinkler. Continue reading at The Bookseller

[ The Bookseller | 2018-06-29 00:00:00 UTC ]
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HC Children’s partners with smart toy developer

A new screen-free smart toy for children will come with stories from the GUNK Aliens and Magic Ballerina series, both published by HarperCollins Children’s Books. Continue reading at The Bookseller

[ The Bookseller | 2018-06-28 00:00:00 UTC ]
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A Developing Snapshot of a Market: Frankfurter Buchmesse’s Editors’ Tour of Germany

UK and US editors are in Germany this week—on a trip organized by the Frankfurter Buchmesse—and hearing German publishers address a big issue in the market right now: finding more book buyers. The post A Developing Snapshot of a Market: Frankfurter Buchmesse’s Editors’ Tour of Germany appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-27 00:00:00 UTC ]
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