Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to their babies can now do both thanks to Pampers. The Procter & Gamble brand with help from Google is testing Lumi, a monitoring system that can alert parents via smartphone app when a diaper needs changing. Price is to be determined, and you need to get on a waiting list to try it. The upside for Pampers is that more frequent changes translates to more diaper sales. The app will also let parents monitor babies via a Logitech video camera with two-way audio and tracks room temperature, humidity and movement. The reusable, detachable sensor, which works only with Pampers Swaddlers diapers, detects moisture but not necessarily No. 2, which still requires the smell test. Alexa, find me a house Through Amazon Echo, Amazon has made itself indispensable to many consumers inside their homes. Now, the company is hoping to become indispensable to people when it comes to buying those homes. The Seattle-based ecommerce giant said this week that it is teaming up with residential real estate company Realogy Holdings Corp. for a new program called TurnKey. The initiative pairs homebuyers with affiliated Realogy agents. Sweetening the deal, those house buyers get $1,000 to $5,000 worth of... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-24 20:54:06 UTC ]
News tagged with:
#general manager
#remain based
#publicis groupe
#leo burnett
#jessica wohl
#adrianne pasquarelli
#digital media
Following 2017's Market Focus Poland and this year's Market Focus Baltics, Indonesia will be the highlighted nation at London Book Fair in 2019. And in New York City, Markus Dohle names Madeline McIntosh to lead Penguin Random House US. The post Industry Notes: Indonesia Named London’s 2019... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-05 00:00:00 UTC ]
More news stories like this |
There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek
[ AdWeek | 2018-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books written
#great minds
#golden age
Judith Kerr’s next picture book, Mummy Time, will be published by HarperCollins Children’s Books in the UK in September. Continue reading at The Bookseller
[ The Bookseller | 2018-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#judith kerr
#picture book
#harpercollins children
Scottish author Claire McFall’s Ferryman trilogy has sold in 14 territories since the film rights were bought by Legendary Entertainment in January, says Ben Illis, founder of the Ben Illis Agency. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ferryman trilogy
#film rights
#legendary entertainment
Publishers believe magic and occult spirituality books can draw a devout following in today’s turbulent times. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#turbulent times
4th Estate will publish a guide to parenting as a freelancer by journalist Annie Ridout. Continue reading at The Bookseller
[ The Bookseller | 2018-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#4th estate
With consumer revenue and loyalty newly important, news publishers are personalizing their products more. The post News publishers are giving personalization a fresh look appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#consumer revenue
Author and the Centre for Inquiry planning free ebook versions of his books in Arabic, Urdu, Farsi and Indonesian following a ‘stirring towards atheism’ in some Islamic countriesRichard Dawkins is responding to what he called the “stirring towards atheism” in some Islamic countries with a... Continue reading at The Guardian
[ The Guardian | 2018-03-20 00:00:00 UTC ]
More news stories like this |
Single parent Jemma Wallace has secured a £10,000 publishing contract after winning Trapeze Books, Gingerbread and The Pool's "One in Four" competition. Continue reading at The Bookseller
[ The Bookseller | 2018-03-09 00:00:00 UTC ]
More news stories like this |
The two biggest online book retailers in China are Dangdang and JD, which combined take up nearly two-thirds of the market. However, despite serving the same readership, their top 10 bestseller lists tend to differ greatly. Interestingly enough, for 2017, their charts share not even one title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this |
The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales channel
Eleven years ago, in 2007, China Children’s Press & Publication Group (CCPPG) participated in the Bologna Book Fair for the first time. Their booth in Hall 29 was small, shabby, and minimally decorated and very few visitors dropped by. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
The film adaptation of Becky Albertalli’s groundbreaking debut novel, 'Simon vs. the Homo Sapiens Agenda,' hits theaters on March 16. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#movie alert
#film adaptation
#becky albertalli
#hits theaters
In its latest market report, Slovakia's publishers' association says the overall book market was worth up to €110 million (US$135.3 million) in 2016. Fiction rose to 27 percent of those sales. The post Domestic Fiction Leads Slovakia’s Book Market Growth and Bestseller Lists appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestseller lists
#book market
Taking note of the fact that two of the six shortlisted titles are Turkish in this year's EBRD Literature Prize–to be awarded during London Book Fair–Istanbul's Nermin Mollaoğlu looks at the rights scene in 2018. The post Agent Nermin Mollaoğlu: The French Market Is Beginning To Open Its Doors... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#french market
#taking note
#shortlisted titles
We spoke with cartoonist Luke Pearson about the new Netflix original show, inspired by his Hildafolk graphic novel series, which will air in fall 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv alert
Two years of growth were ended in 2017, with print sales dropping to an all-time low. Continue reading at The Bookseller
[ The Bookseller | 2018-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#all-time low
The international terror threat, a weaker pound and ill feeling towards the election of Donald Trump have contributed towards a shift in the travel market, but the book trade is still bullish about its long-term health, despite a drop in sales last year. Continue reading at The Bookseller
[ The Bookseller | 2018-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#weaker pound
#book trade
#long-term health
As fewer Americans identify as religious or spiritual, more books champion secular views while other more Christian authors battle back by asserting Biblical truth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing market
Brazil's book market saw real growth of 3.1% last year, according to Brazilian book trade publication PublishNews. Continue reading at The Bookseller
[ The Bookseller | 2018-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market