Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to their babies can now do both thanks to Pampers. The Procter & Gamble brand with help from Google is testing Lumi, a monitoring system that can alert parents via smartphone app when a diaper needs changing. Price is to be determined, and you need to get on a waiting list to try it. The upside for Pampers is that more frequent changes translates to more diaper sales. The app will also let parents monitor babies via a Logitech video camera with two-way audio and tracks room temperature, humidity and movement. The reusable, detachable sensor, which works only with Pampers Swaddlers diapers, detects moisture but not necessarily No. 2, which still requires the smell test. Alexa, find me a house Through Amazon Echo, Amazon has made itself indispensable to many consumers inside their homes. Now, the company is hoping to become indispensable to people when it comes to buying those homes. The Seattle-based ecommerce giant said this week that it is teaming up with residential real estate company Realogy Holdings Corp. for a new program called TurnKey. The initiative pairs homebuyers with affiliated Realogy agents. Sweetening the deal, those house buyers get $1,000 to $5,000 worth of... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-24 20:54:06 UTC ]
News tagged with:
#general manager
#remain based
#publicis groupe
#leo burnett
#jessica wohl
#adrianne pasquarelli
#digital media
Literary agent alerts (this one with Gail Fortune of The Talbot Fortune Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list. The post Agent Alert: Gail Fortune of The Talbot Fortune Agency by Robert Lee Brewer... Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-23 15:00:43 UTC ]
More news stories like this | News stories tagged with:
#agent alert
#golden opportunities
#client list
#literary agent
If you can find a bookie who’ll take some action on the latest pay-TV carriage dispute, bet everything you have that the stalemate between AT&T and CBS will end before the 2019 NFL season kicks off in September. Like Time Warner Cable before them, the phone company and its DirecTV subsidiary... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 20:52:00 UTC ]
More news stories like this | News stories tagged with:
#lay claim
#big brother
#distribution deal
#earnings report
#time warner
BBC News newsreader and debut novelist George Alagiah will give the annual Noirwich Lecture in anticipation of his forthcoming crime novel The Burning Land (Canongate). Continue reading at The Bookseller
[ The Bookseller | 2019-07-17 00:06:54 UTC ]
More news stories like this |
Bruce Holsinger’s “The Gifted School” captures parents behaving badly, but truth is stranger than fiction. Continue reading at The Washington Post
[ The Washington Post | 2019-07-16 19:39:16 UTC ]
More news stories like this |
Literary agent alerts (this one with Bibi Lewis of the Ethan Ellenberg Literary Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list. The post Agent Alert: Bibi Lewis of the Ethan Ellenberg Literary Agency by Robert... Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-16 10:48:03 UTC ]
More news stories like this | News stories tagged with:
#agent alert
#golden opportunities
#client list
#literary agency
#literary agent
Elizabeth Gabler, the executive behind hit movies like “The Devil Wears Prada,” will run a venture financed by Sony Pictures and HarperCollins Publishers. Continue reading at The New York Times
[ The New York Times | 2019-07-15 22:19:51 UTC ]
More news stories like this | News stories tagged with:
#sony pictures
#harpercollins publishers
#harpercollins
One in three parents say regular reading with their children slips in the summer holidays, according to a Reading Agency survey ahead of this year's Summer Reading Challenge. Continue reading at The Bookseller
[ The Bookseller | 2019-07-12 00:23:25 UTC ]
More news stories like this | News stories tagged with:
#summer holidays
Literary agent alerts (this one with Rita Rosenkranz of the Rita Rosenkranz Literary Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list. The post Agent Alert: Rita Rosenkranz of the Rita Rosenkranz Literary Agency... Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-09 08:00:53 UTC ]
More news stories like this | News stories tagged with:
#agent alert
#golden opportunities
#client list
#literary agency
#literary agent
Try these titles to spark conversation about sadness, identity and other challenging issues Continue reading at The Washington Post
[ The Washington Post | 2019-07-08 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#difficult subjects
#challenging issues
Are publishers’ policies on parental leave changing enough to ensure that women in publishing are not impeded, career-wise, after taking maternity leave? Continue reading at The Bookseller
[ The Bookseller | 2019-07-07 20:53:27 UTC ]
More news stories like this | News stories tagged with:
#parent trap
Literary agent alerts (this one with Peter Rubie of FinePrint Literary Management) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list. The post Agent Alert: Peter Rubie of FinePrint Literary Management by Robert Lee Brewer... Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-02 08:00:29 UTC ]
More news stories like this | News stories tagged with:
#agent alert
#golden opportunities
#client list
#literary agent
A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek
[ AdWeek | 2019-06-27 14:00:59 UTC ]
More news stories like this | News stories tagged with:
#raised $9
#content publisher
UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 05:53:24 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#book market
This guide, from the women behind theSkimm, is what you’d expect: A chatty collection of information and advice. Continue reading at The Washington Post
[ The Washington Post | 2019-06-24 14:44:00 UTC ]
More news stories like this | News stories tagged with:
#millennial women
Sweden’s Bonnier has announced a sweeping expansion in Europe of its BookBeat digital service, multiplying by seven times its former reach in terms of markets for audiobooks and ebooks. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Service Has More Than 50,000 Audiobooks and Ebooks he... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-24 12:55:40 UTC ]
More news stories like this | News stories tagged with:
#post bonnier
#porter anderson
#ebooks
#audiobook
#bonnier
Local businesses will be able to beef up their profile in Search and Maps with photos, offers, and more. 150 million businesses have taken advantage of Google’s My Business, which lets retailers, restaurants, and other local businesses enter information about themselves that shows up in Search... Continue reading at Fast Company
[ Fast Company | 2019-06-20 12:00:45 UTC ]
More news stories like this | News stories tagged with:
#search results
#local businesses
#free book
The growing popularity of ebooks in Russia is prompting some publishers to look at online serialization as an option for distribution and sales, both as an offer to consumers and to writers of works in progress. The post Russian Book Market Players Explore Digital Serialization appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-20 05:30:42 UTC ]
More news stories like this | News stories tagged with:
#growing popularity
#online serialization
#ebooks
#russian book
Advantage Business Marketing—the Rockaway, N.J.-based B2B media company formerly known as Advantage Business Media until rebranding in a last-ditch pivot to marketing services a year ago—abruptly shut its doors this week, notifying its more than 50 employees that they were out of a job,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-19 21:06:21 UTC ]
More news stories like this | News stories tagged with:
#b2b publisher
#turn things
#developing story
In 2019, Indonesia was the Market Focus country at The London Book Fair. Over the year, we've worked with lots of organisations to bring Indonesian literature to the UK, and UK literature to Indonesia. Contains Strong Language / Makassar Writers Festival In June 2019, three UK poets, William... Continue reading at British Council global
[ British Council global | 2019-06-19 15:03:54 UTC ]
More news stories like this | News stories tagged with:
#cult classic
#british council
News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit. The review of News America, which... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 20:05:16 UTC ]
More news stories like this | News stories tagged with:
#greater transparency
#consumer brands
#—bloomberg news
#news corp