Package print with digital to thrive, says Schnittman

Publishers should offer "enhanced hardbacks" with print and digital packaged together,... Continue reading at 'The Bookseller'

[ The Bookseller | 2011-12-05 00:00:00 UTC ]

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Digital storytelling for HoZ Carnivia campaign

Head of Zeus has launched a “fully immersive, story driven” digital marketing campaign to mark the release of Jonathan Holt’s The Abduction in paperback. The novel is the second in the Carnivia thriller trilogy, and the marketing campaign will be hosted on the Carnivia website, with Head of... Continue reading at The Bookseller

[ The Bookseller | 2014-10-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #drive sales #marketing campaign #digital storytelling


Kobo Adds Marvel Digital Graphic Novels

E-book retailer Kobo has reached an agreement with Marvel Comics to sell digital editions of its collected graphic novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
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A Call for Digital Media Ethics

Marcello Vena of AllBrain in Italy is repulsed by a recent report on publishing on Vox.com and calls for a renewed sense of ethics in those covering digital media. The post A Call for Digital Media Ethics appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #recent report #marcello vena


Digital first romance for Corvus

Corvus has signed a novel from Carrie Elks, to be published as part of a digital-first project. Louise Cullen signed UK and Commonwealth rights in Fix You from Lorella Belli at Lorella Belli Literary Agency on behalf of the Bookcase Agency. It will be released as an ebook on 25th December 2014. Continue reading at The Bookseller

[ The Bookseller | 2014-10-25 00:00:00 UTC ]
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Adobe begins encrypting user data collected from Digital Editions app

Adobe Systems said Thursday it is now encrypting data it collects about certain ebooks after facing criticism earlier this month for not protecting the data.The Digital Reader blog reported on Oct. 6 that Adobe’s Digital Editions 4 software, used for downloading and reading ebooks, sent detailed... Continue reading at PC World

[ PC World | 2014-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #reading ebooks


Will 'King of Magazines' Spin Off Print Unit? Execs 'Not Opposed'

Media companies have been streamlining their businesses by cleaving off underperforming print units from more lucrative TV, film and digital businesses. Just this year, Time Warner spun off magazine division Time Inc., Tribune Company split apart its TV and newspaper businesses and Gannett... Continue reading at Advertising Age

[ Advertising Age | 2014-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #iowa-based company #des moines #meredith corporation #similar moves #newspaper businesses


Inside Bloomberg Media’s digital video business

Bloomberg has placed video at the center of its digital efforts, a strategy that is beginning to pay off for the business publisher. The post Inside Bloomberg Media’s digital video business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital efforts


Subscriptions will help drive digital growth, says FutureBook Survey

E-books are continuing to provide the strongest growth in digital, according to early results of the FutureBook Digital Census, with a majority of respondents expecting the subscriptions model to become the most viable new model to emerge in the marketplace. So far more than 1,000 respondents... Continue reading at The Bookseller

[ The Bookseller | 2014-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #enhanced ebooks #push sales #early results


Indie Author Star Freethy Starts Print Imprint

Amazon KDP's bestselling author of all time, Barbara Freethy, has started a new imprint to oversee publication of her books in print formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print formats #oversee publication #barbara freethy #bestselling author #amazon kdp


KDP Star, Barbara Freethy, Creates Print Imprint

Amazon KDP's top selling author of all time, Barbara Freethy, has started a new imprint to oversee publication of her works in print formats. Hyde Street Press, part of Freethy’s Fog City Publishing company, will have its titles distributed by Ingram Publisher Services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #titles distributed #print formats #oversee publication #amazon kdp #barbara freethy


Digital Newsstand Preps Makeover with Former Time Inc. CTO

Time Inc.’s former CTO, Abe Cytryn, is joining Magzter in the same role as the digital newsstand company preps a series of new features for both publishers and consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-10 00:00:00 UTC ]
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Wimpy Kid Series to Hit 150M in Print

With the November 4 publication of the next Diary of a Wimpy Kid book, 'The Long Haul,' Jeff Kinney's series will surpass 150 million copies in print worldwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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Should publishers take Web design cues from print?

Bloomberg may be building its digital footprint, but it's still taking some design cues from print. The post Should publishers take Web design cues from print? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-07 00:00:00 UTC ]
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Three Million First Printing for Riordan's Finale

Disney announced a three million copy first print run for 'The Blood of Olympus' by Rick Riordan, the fifth and final installment in the author's Heroes of Olympus series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #final installment #print run #olympus series #rick riordan


The Washington Post Takes its ‘Native’ Ads to Print

When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #native ad


Frankfurt Book Fair 2014: Navigating the Digital Landscape

Publishers continue to struggle with print vs. digital issues, says Marianne Calilhanna, marketing director of Cenveo Publisher Services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing director #publishers continue #digital landscape


'Gossip Girl' Would Be a Digital-Video Series Today, Former CW Exec Says

If "Gossip Girl" premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.Speaking at the Interactive Advertising Bureau's annual conference... Continue reading at Advertising Age

[ Advertising Age | 2014-09-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #vanity fair #video content #cw network #video game #short videos #dive deeper #digital video


S&S Inks Deal to Make Digital Backlist Available in Scandinavia

Simon & Schuster has partnered with Scandinavian ebook subscription service Mofibo to make its backlist titles available to readers in Denmark and Sweden. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #backlist titles #simon schuster


Magazine Metrics Expand Beyond Ad Pages to Digital

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek

[ AdWeek | 2014-09-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #total revenue #big loss #managing partner #brenda white #media buyers


Stephen Fry seeking digital makers for global YourFry storytelling project

Publisher working with WeTransfer to make text, audio and images available for creators alongside new autobiographyStephen Fry is the new Slash from GunsnRoses. But not for reasons related to chemical overindulgence, hats or windswept guitar solos.Slash was one of the first individuals to have... Continue reading at The Guardian

[ The Guardian | 2014-09-29 00:00:00 UTC ]
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