Open Road Starts Frontlist Marketing Service

With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]

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Yahoo Improves Local Lead-Gen Services

As city, regional and specialty titles continue to fight for local business listings and ad dollars, massive web corporations are scaling their ground-level efforts and getting into the mix. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad dollars


German market rise follows flat 2012

A marginal overall decline, rising ebook sales and online booksellers with double-digit... Continue reading at The Bookseller

[ The Bookseller | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online booksellers


A Couple Elopes to Italy, then Opens a Restaurant in Brooklyn

An interview with Andrew Feinberg and Francine Stephens, authors of "Franny's: Simple Seasonal Italian." Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-17 00:00:00 UTC ]
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Apple tells price fixing courtroom it owns 20 percent of the ebook market

Apple director Keith Moerer said in court on Tuesday that the company holds about 20 percent of the US ebook market, double the size commonly assumed. The revelation came after the Department of Justice tried to bolster its price fixing case against the company by asserting that "Apple forgot to... Continue reading at Engadget

[ Engadget | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #court -- #ebook market #online store


Apple's E-Book Market Share Is Bigger Than You Think

The head of Apple's iBookstore says Apple has captured 20 percent of the U.S. ebook market. Continue reading at AllThingsD

[ AllThingsD | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market


SIBA's 'Code Read' Off to Successful Start

In order to better gauge social media success, and help usher foot traffic into bookstores, SIBA has launched the marketing initiative, "Code Read.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-10 00:00:00 UTC ]
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RH starts online consumer insight panel

Random House Group has launched its first online consumer insight panel, Bookmarks. The online... Continue reading at The Bookseller

[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Six new Waterstones stores to open

Waterstones has signed a lease for a new store in Dorking, the first bookshop opening since the... Continue reading at The Bookseller

[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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Macmillan Science and Education opens China head office

Macmillan Science and Education is opening a new regional office in China, based in Shanghai.... Continue reading at The Bookseller

[ The Bookseller | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan science #regional office


Community Starts at the Homepage: A Cure for the Common Comment

Commenting has been a featured element on content-focused websites for several years now. Yet, many publishers are burying the comment feed at the bottom of a page, hoping it won’t distract readers away from the headlined stories. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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Apple Starts E-Book Trial Monday at a Disadvantage

Apple heads to a U.S. federal court Monday to face civil accusations that it conspired with five publishers to drive up the price of electronic books in the weeks leading up to the 2010 introduction of the iPad. Continue reading at AllThingsD

[ AllThingsD | 2013-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic books #weeks leading


Interactive book to 'open' kids' minds

An interactive children's book to help kids think outside the box is the May showcase winner of data competition Mix & Mash. Continue reading at Stuff

[ Stuff | 2013-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interactive children


Amazon to open major London office

Amazon is to open a London office large enough to accommodate 1,600 employees later this year.... Continue reading at The Bookseller

[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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As BookExpo America Opens, Industry Concerns Remain Largely Unchanged

The opening keynote of BookExpo America suggests the top concerns facing the US book market in 2013 remain much the same: ebooks, self-publishing, and how to win readers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opening keynote #book market


How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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ALLi calls on trade to 'open up'

The Alliance of Independent Authors (ALLi) has launched a campaign to encourage literary and book... Continue reading at The Bookseller

[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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Is Open Web, Cross-Platform Publishing What’s Next for Ebooks?

As publishers migrate beyond the first phase of the ebook revolution, the IDPF's Digital Book Conference on Wednesday will address ebooks on the web, tablets, phones and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open web #cross-platform publishing #ebook revolution


NYT Is Open For Programmatic Business - 'Issues' Remain

For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher's display ad business: programmatic media buying methods. With this month ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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Paperless public library to open in Texas

A groundbreaking paperless public library system will open in Texas this year, the BBC reports.A groundbreaking paperless public library system will open in Texas this year, the BBC reports. Bexar County's $1.5-million BiblioTech project will open its first library branch without a single print... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc reports #bexar county


HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketers #ed nawotka