On ad pricing, Condé Nast bows to the reality of digital

Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories and willingness to negotiate rates. But they said the company still lags digital natives in pricing, ad products and scale, putting them “consistently one step behind,” in the words of one buyer. The post On ad pricing, Condé Nast bows to the reality of digital appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-08-31 00:00:00 UTC ]
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[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Amazon launches tablet and new UK Kindle priced £89

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[ The Bookseller | 2011-09-28 00:00:00 UTC ]
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Study Shows Only 38.4 Percent of Digital Media Users Engage with Mag Content

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[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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BISG discusses WBN US and digital changes

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[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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BISG discuss WBN US and digital changes

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[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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[ The Bookseller | 2011-09-13 00:00:00 UTC ]
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[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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