On ad pricing, Condé Nast bows to the reality of digital

Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories and willingness to negotiate rates. But they said the company still lags digital natives in pricing, ad products and scale, putting them “consistently one step behind,” in the words of one buyer. The post On ad pricing, Condé Nast bows to the reality of digital appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-08-31 00:00:00 UTC ]
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SourceMedia Announces New “Digital-Centric” Approach

SourceMedia is implementing a digital-centric strategy that includes adding 11 new digitally-based positions over the next two years. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-29 00:00:00 UTC ]
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Sound + Vision Uses Digital Edition to Expand Editorial

Though many magazines are now in the tablet game, Bonnier’s Sound + Vision is using this opportunity to strengthen content in a way not possible on the printed page. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-29 00:00:00 UTC ]
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Aardman Digital to redesign Walker website

Written By: Graeme Neill Publication Date: Wed, 29/06/2011 - 09:14 The digital wing of the company responsible for Wallace and Gromit is to redesign and relaunch Walker Books' website. The site is due to go live in early 2012 after a revamp by Aardman Digital. Among the features, Walker Books... Continue reading at The Bookseller

[ The Bookseller | 2011-06-29 00:00:00 UTC ]
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Pan Mac launches Compass for digital backlist

Written By: Graeme Neill Publication Date: Mon, 27/06/2011 - 08:48 Pan Macmillan has launched a new imprint to bring backlist titles to readers as digital editions or print on demand titles. Macmillan Compass will be managed by fiction publisher Jeremy Trevathan and digital director Sara... Continue reading at The Bookseller

[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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B&N Waits for the Digital Payoff

Although Barnes & Noble lost $74 million in the fiscal year ended April 30 and BN.com had negative EBITDA (earnings before interest, taxes, depreciation, and amortization) of $204.6 million, executives said they remain confident that the company's online/digital arm is on track to become a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
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Zinio Partners with Recorded Books for Digital Mags in Libraries

Zinio announced today its partnership with Recorded Books, making thousands of digital magazines accessible in public libraries throughout the US, Canada, Australia and UK. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Random House revives romance imprint as digital exclusive

Written By: Bookseller Staff Publication Date: Thu, 23/06/2011 - 07:15 Random House is to revive its 1980 romance imprint Loveswept as a digital-exclusive list. The ebooks will be published in a trans-Atlantic partnership with Transworld in the UK. The development follows the strong growth of... Continue reading at The Bookseller

[ The Bookseller | 2011-06-23 00:00:00 UTC ]
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J K Rowling prepares to take Harry Potter digital with Pottermore

Written By: Philip Jones Publication Date: Thu, 23/06/2011 - 07:30 E-book versions of the seven Harry Potter novels are likely to move a step closer today with the launch of an immersive website based on the Harry Potter universe. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Makinson confident as publishers face digital "flux"

Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 10:10 Publishers will play a bigger and more complicated role, but only if the link between the author and reader is "reconfigured", was among the conclusions from a panel of chief executives at Publishers Launch London. John... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Digital makes territorial rights "obsolete", claims Charkin

Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 16:00 Territorial rights are "obsolete", and contribute to the erosion of publishers' margins, but publishing remains an "intimate" business that would not be improved if local nuances are not respected, delegates at Publishers... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Editors "need digital vision" for their books

Written By: Philip Jones Publication Date: Tue, 21/06/2011 - 11:46 Editors need to have a "vision" of how the content can be used beyond the traditional book, otherwise they risk losing control of the book to the "digital department", Publishers Launch London heard today. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Digital surge fails to affect B&N bottom line

Written By: Graeme Neill Publication Date: Tue, 21/06/2011 - 15:49 Barnes & Noble has announced a full year loss of $74m (£45.6m), despite a surge in digital sales lead by its Nook ebook reader helping it to report an all-time high in yearly sales of $7bn (£4.3bn). read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Prevention Magazine Grows a Digital Network

Prevention magazine's new digital advertising network of niche health sites, dubbed the Healthy Living Group, is now in full swing since its May launch, with about 12 million monthly unique visiting the 35 sites in the network. The digital network is also now ranked 11th in the health category,... Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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Price to attempt book signing world record

Written By: Charlotte Williams Publication Date: Wed, 15/06/2011 - 14:03 Random House author Katie Price is to attempt to break the Guinness World Records title for the largest book signing by a single author. Price's attempt will take place at the O2 Academy, Leeds, at 11 a.m. on 27th July,... Continue reading at The Bookseller

[ The Bookseller | 2011-06-15 00:00:00 UTC ]
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Retailers hit out at Christmas pricing

Written By: Lisa Campbell Publication Date: Fri, 10/06/2011 - 08:30 Penguin has defended the £30 r.r.p. price of Jamie Oliver's new cookbook as "fantastic value" after retailers accused the company of "profiteering". Many booksellers have noted the price of potential bestselling hardback books... Continue reading at The Bookseller

[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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HarperCollins to publish digital exclusives from MacBride

Written By: Graeme Neill Publication Date: Wed, 08/06/2011 - 09:07 Stuart MacBride is to write two digital exclusive projects after signing a deal with HarperCollins. Sarah Hodgson, deputy publishing director, bought rights from Philip Patterson at Marjacq Scripts. The first book, Sawbones,... Continue reading at The Bookseller

[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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Digital rights management a "felony", conference hears

Written By: Tom Tivnan Publication Date: Wed, 08/06/2011 - 15:17 Digital rights management is a "felony", delegates at the second day of a UNESCO conference on digital books heard, as proponents for the liberalisation of copyright laws clashed with those favouring more traditional intellectual... Continue reading at The Bookseller

[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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Data Shot: Bonnier Led Ad Page Growth Among Six Major Publishers in 1Q

Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Pan Mac digital sales worth 8% in first quarter

Written By: Charlotte Williams Publication Date: Wed, 01/06/2011 - 09:52 E-book sales accounted for over 8% of Pan Macmillan's trade sales in the first quarter of 2011, with the publisher predicting a rise to up to 10% by the end of the year. Over the same period, the publisher's sales of... Continue reading at The Bookseller

[ The Bookseller | 2011-06-01 00:00:00 UTC ]
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Zinio Digital Newsstand Now Available on Android Technology

Zinio, the digital newsstand that has previously been available for Apple iOS users, is now entering the Android market. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-31 00:00:00 UTC ]
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