On ad pricing, Condé Nast bows to the reality of digital

Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories and willingness to negotiate rates. But they said the company still lags digital natives in pricing, ad products and scale, putting them “consistently one step behind,” in the words of one buyer. The post On ad pricing, Condé Nast bows to the reality of digital appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-08-31 00:00:00 UTC ]
News tagged with: #digital platforms #digital appeared #traditional publishers #ad buyers #greater flexibility #ad products

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Ebury launches digital first romance list

Written By: Charlotte Williams Publication Date: Wed, 07/09/2011 - 15:59 Ebury is launching a straight-to-digital romance list, Rouge, acquiring print rights to the titles in order to launch physical editions of the most popular titles. The first eight ebooks will be released on 29th... Continue reading at The Bookseller

[ The Bookseller | 2011-09-07 00:00:00 UTC ]
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Faber teams with US firm to provide digital services

Written By: Charlotte Williams Publication Date: Tue, 06/09/2011 - 08:30 Faber has entered into a partnership with The Perseus Books Group in the US, setting up a company to provide global digital services for independent publishers in the UK, Ireland and Commonwealth. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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Templar forges digital link for Ology titles

Written By: Caroline Horn Publication Date: Fri, 02/09/2011 - 07:35 Publisher Templar is working with US company Nukotoys to develop digital trading cards for its Ology brand, beginning with the launch of Monsterology trading cards in the spring. The launch is timed to mark a decade of the... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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'Ask an author' feature added to Kindle

Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Readmill Aims to Make Digital Reading Social

As ebooks become popular, there are increasing opportunities to share and personalize the digital reading experience. That's where the upcoming Readmill iPad app and social network come in. Continue reading at AllThingsD

[ AllThingsD | 2011-09-01 00:00:00 UTC ]
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Yahoo, Gannett Expand Local Ad Tie-In

Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the country’s biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek

[ AdWeek | 2011-08-31 00:00:00 UTC ]
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Barnes & Noble Digital Sales Quadruple, Retail Sales Decline

Bookseller and newsstand provider Barnes and Noble had a strong first quarter with its digital content, sales in that channel quadrupled. Though digital sales have had some tenacious growth, sales at retail decreased by more than $25.7 million or 3 percent. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-31 00:00:00 UTC ]
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Digital more than 10% of RH UK sales

Written By: Charlotte Williams Publication Date: Wed, 31/08/2011 - 10:05 E-book sales now account for over 10% of Random House Group UK sales, as worldwide earnings for parent company Random House surged despite a dip in sales. In the first six months of 2011, Random House worldwide reported... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Five Reasons Why Paper Prices Could Drop This Fall

Despite the decline of paper product use among publishers, prices for paper haven’t fallen the way many hoped they would. Some say that this is the result of demand meeting supply, while others think pricing is about to change for the publishers’ benefit. Terry Choate, president of Making... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-30 00:00:00 UTC ]
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Media Agenda: James Tye talks about making digital publishing profitable

James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same, and reveals how the company is monetising its digital products. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
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Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
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Turnit Offers Free Digital Newsstand--And Says It Will Remain Free

Evolusent Inc.--owner of Lifestyle Magazine as well as several different companies offering new media content and commerce services--is beta testing Turnit, a free digital newsstand for magazine publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-24 00:00:00 UTC ]
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Maxim Converts to Mag+ for Its Digital Edition

After initial rumors circulated Maxim was no longer available through iTunes, it’s been clarified that Maxim is still available for the iPad, NOOK and Zinio platforms, but has switched support providers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-24 00:00:00 UTC ]
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Slaughter writes digital-only story to benefit libraries

Written By: Katie Allen Publication Date: Mon, 22/08/2011 - 09:21 American crime writer Karin Slaughter has written a digital-only short story exclusive to Amazon, with all the proceeds going to benefit libraries. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-22 00:00:00 UTC ]
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US indies lead the way on digital royalty shift

Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 15:01 Publishers are becoming more flexible on ebook royalty rates, as UK agents receive offers of 30%–35% of net receipts as standard from some US publishers. A P Watt agent Caradoc King said he was recently receiving offers... Continue reading at The Bookseller

[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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Digital companies "have stranglehold on publishing"

Written By: Charlotte Williams Publication Date: Thu, 18/08/2011 - 15:35 Canadian novelist Kate Pullinger has said the power of Amazon, Apple and Google has put publishers in a "difficult situation". read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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JumpTap Partners With Four Data Providers To Produce Targeted Mobile Ads

Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Digital rates could dissuade authors from writing - Swift

Written By: Charlotte Williams Publication Date: Thu, 18/08/2011 - 12:10 Man Booker-winning author Graham Swift has said there is a danger aspiring writers may be put off from writing if the rates they are paid decrease in the digital age. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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£24k price tag to reopen New Cross Library

Written By: Benedicte Page Publication Date: Fri, 12/08/2011 - 08:22 Supporters of New Cross library have claimed the council is demanding £24,000 in annual rent to reopen the library. It is due to reopen tomorrow (13th August) as New Cross People's Library, in a trial venture run by local... Continue reading at The Bookseller

[ The Bookseller | 2011-08-12 00:00:00 UTC ]
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