Mashable has gone undergone big changes this year. The digital media publisher shifted entirely away from general-interest news, shedding 30 staff in the process. Instead it outlined a new editorial mandate: to reassert its identity and a voice as an authority on areas like tech, culture and entertainment. "Having the clear identity is so important," said Greg Gittrich, Mashable’s chief content officer. Overseas, the message has been the same. "In the U.K. and other international editions, that’s paying off." Still, advertisers remain wary. The post ‘Offer a clear angle’: How Mashable is building overseas appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-07-27 00:00:00 UTC ]
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Joining a growing list of services that offer real-time video chat capabilities, Shindig is a recently launched platform that authors and publishers can use to replicate the book tour experience online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-12 00:00:00 UTC ]
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A new scheme to sell ebooks through schools could benefit school libraries, according to Bilbary... Continue reading at The Bookseller
[ The Bookseller | 2012-09-10 00:00:00 UTC ]
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#sell ebooks
Romance specialists Mills & Boon has launched its first billboard advertising campaign,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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Sales of London-themed Olympic 2012 books shot up 21% last week, as booksellers reported a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-27 00:00:00 UTC ]
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Random House is printing extra stock of Fifty Shades of Grey in Germany to help keep bookshelves... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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According to a new study by the Pew Research Center, 62 percent of respondents didn't know whether or not their local library had ebooks. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-06-23 00:00:00 UTC ]
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The Booksellers Association's chief executive Tim Godfray has said Kobo, Anobii and Hive will... Continue reading at The Bookseller
[ The Bookseller | 2012-05-21 00:00:00 UTC ]
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A start-up digital textbook platform has agreed terms with 12 publishers ahead of a 1st September... Continue reading at The Bookseller
[ The Bookseller | 2012-05-14 00:00:00 UTC ]
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Publishers are hastening to embrace new partnerships, stronger direct-to-consumer programmes and... Continue reading at The Bookseller
[ The Bookseller | 2012-05-14 00:00:00 UTC ]
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Members of the Amazon Prime subscription program will be able to read "Harry Potter'' ebooks for free through the Kindle Owners' Lending Library, a move intended to encourage consumers to buy Kindle devices. Continue reading at The New York Times
[ The New York Times | 2012-05-10 00:00:00 UTC ]
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Lonely Planet is launching two new ebook series, one offering guidance to the enjoyable... Continue reading at The Bookseller
[ The Bookseller | 2012-04-03 00:00:00 UTC ]
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Aquafadas, a French digital publishing company, has launched a platform that allows publishers to build multimedia apps for children’s books, comics, magazines, and newspapers. Using Aquafadas’s Ave AppFactory desktop application and Adobe InDesign, publishers can produce apps that offer a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
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Google has announced a new way for online news publishers to gate access to their premium content, by requiring would-be readers to fill in a survey first. Continue reading at PC World
[ PC World | 2012-03-30 00:00:00 UTC ]
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Waterstones launched a new Buy One Get One Half Price (BOGOHP) promotional offer on selected... Continue reading at The Bookseller
[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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Next month, Marvel Comics will release a new application to add content enhanced with augmented reality to some of its comic books. Continue reading at PC World
[ PC World | 2012-03-26 00:00:00 UTC ]
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The book trade is seeing increased activity from overseas publishers ahead of the London Book... Continue reading at The Bookseller
[ The Bookseller | 2012-03-09 00:00:00 UTC ]
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Group Commerce, the year-old start-up that operates "white label" e-commerce services for big media companies, has another notch in its belt. The New York-based company is now powering offers for 29 CBS radio stations, bringing its roster total to 15 clients, including the New York Times and... Continue reading at AllThingsD
[ AllThingsD | 2012-03-07 00:00:00 UTC ]
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After months of planning, PARADE Magazine is rolling out a mobile app to cultivate advertisers and enhance the content offerings to its existing reader base. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-29 00:00:00 UTC ]
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Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and... Continue reading at Crains New York
[ Crains New York | 2012-02-28 00:00:00 UTC ]
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As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
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