‘Offer a clear angle’: How Mashable is building overseas

Mashable has gone undergone big changes this year. The digital media publisher shifted entirely away from general-interest news, shedding 30 staff in the process. Instead it outlined a new editorial mandate: to reassert its identity and a voice as an authority on areas like tech, culture and entertainment. "Having the clear identity is so important," said Greg Gittrich, Mashable’s chief content officer. Overseas, the message has been the same. "In the U.K. and other international editions, that’s paying off." Still, advertisers remain wary. The post ‘Offer a clear angle’: How Mashable is building overseas appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-07-27 00:00:00 UTC ]
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[ The Bookseller | 2012-11-09 00:00:00 UTC ]
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Amazon Kindle Paperwhite update optimizes your Manga mania, offers quicker settings

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[ Engadget | 2012-11-08 00:00:00 UTC ]
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SourceMedia Offering Enhanced Data Access to Subscribers

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[ Folio Magazine | 2012-11-07 00:00:00 UTC ]
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Amazon Prime flaunts a monthly price tag, now offers streaming and two day shipping for $7.99 per month

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[ Engadget | 2012-11-06 00:00:00 UTC ]
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[ Engadget | 2012-11-06 00:00:00 UTC ]
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[ The Bookseller | 2012-11-05 00:00:00 UTC ]
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The Telegraph Brings Web Meter, Mobile Subs to Overseas Readers

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[ Editor & Publisher | 2012-11-02 00:00:00 UTC ]
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[ Publishing Perspectives | 2012-11-01 00:00:00 UTC ]
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[ Folio Magazine | 2012-10-26 00:00:00 UTC ]
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[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
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[ Publishers Weekly | 2012-10-18 00:00:00 UTC ]
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[ Publishing Perspectives | 2012-10-16 00:00:00 UTC ]
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Amazon offers ebook refunds in price-fixing settlement

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[ PC World | 2012-10-15 00:00:00 UTC ]
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[ The Christian Science Monitor | 2012-10-15 00:00:00 UTC ]
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[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
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[ The Bookseller | 2012-10-09 00:00:00 UTC ]
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[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
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[ Los Angeles Times | 2012-09-19 00:00:00 UTC ]
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[ The Bookseller | 2012-09-17 00:00:00 UTC ]
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