Mashable has gone undergone big changes this year. The digital media publisher shifted entirely away from general-interest news, shedding 30 staff in the process. Instead it outlined a new editorial mandate: to reassert its identity and a voice as an authority on areas like tech, culture and entertainment. "Having the clear identity is so important," said Greg Gittrich, Mashable’s chief content officer. Overseas, the message has been the same. "In the U.K. and other international editions, that’s paying off." Still, advertisers remain wary. The post ‘Offer a clear angle’: How Mashable is building overseas appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-07-27 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Fri, 20/05/2011 - 10:11 US bookseller Barnes & Noble has received an offer for the company from Liberty Media, a private investment group. The deal values the business at about $1bn, but Liberty said it expected to spend $500m on the acquisition... Continue reading at The Bookseller
[ The Bookseller | 2011-05-20 00:00:00 UTC ]
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E&P Exclusive: Small publishers don't need deep pockets to build mobile apps for their newspapers. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-12 00:00:00 UTC ]
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In the wake of Time Inc.s announcement of the agreement with Apple that allows print subscribers to access iPad editions of magazines, Hearst has struck a deal with Apple to sell subscriptions through the iTunes store. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-05 00:00:00 UTC ]
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The appeal of paid content is growing. Last month, The New York Times embarked on one of the largest tests yet around paid content, introducing a subscription plan for the heaviest users of its site. The plan offers three digital subscription options across a variety of devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
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Forget digital versus print for a moment, and consider a cookbook's format. Think back to the last time you used a cookbook in the kitchen. Was the book covered in a dust jacket? A cumbersome, flappy dust jacket? If it wasnt, was that because you had ripped it off? Or were you cooking from an... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-18 00:00:00 UTC ]
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A San Francisco-based company called Tynt is determined to allow publishers the opportunity to take full advantage of copy and paste user action. Already used by 600,000 publishers, the company released the Tynts Publisher Tools set in early February. The currently free suite of four tools... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-13 00:00:00 UTC ]
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In an attempt to get readers behind their newly formed paywall, The New York Times has launched a deep discount offer to subscribers, which will run for a 26 week period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 17/03/2011 - 06:47 Orange has launched an ebook app for Android, with a "one-click buy" system which directly bills a user's Orange account. But the app will not be available on Apple's iPhone or iPad devices at the same time because of the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-17 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 16/03/2011 - 09:08 Indie retailers across the country have been issued with the final proposals for Hive.co.uk and are considering whether to sign up. As first revealed by The Bookseller last month, book wholesaler Gardners has created... Continue reading at The Bookseller
[ The Bookseller | 2011-03-16 00:00:00 UTC ]
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Popular Science has been at the front of the pack in terms of early adoption since the start of the apps race. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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The Hearst Corporation has launched the beta version of Manilla, a free personal account management system. George Kliavkoff has been named CEO of the service that allows consumers to securely link bank accounts, view statements, pay bills and manage subscriptions through one account. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-01 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 22/02/2011 - 09:15 Expanded digital delivery and sales in emerging markets have led Taylor & Francis parent company Informa to an increase in adjusted operating profit of 1.2% to £313.2m in its latest financial year. In its results, for... Continue reading at The Bookseller
[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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Publication Date: Thu, 10/02/2011 - 08:30 The nine libraries threatened with closure on the Isle of Wight could be saved following a consulation by local civic chiefs. The nine libraries, of the 11 on the island, had been set to close as the Conservative-run council looked to save £32m over... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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After a month of negotiations, Hearst has made an offer to buy 102 magazine titles from the French publisher. Continue reading at The New York Times
[ The New York Times | 2011-01-31 00:00:00 UTC ]
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In two acquisitions this month, Fry Communications, a leading publication printer, has added to the array of services it offers customers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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