October Was Broadcast TV's Best Advertising Month Since January 2014

Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which tracks 80 percent of national ad spending from global agencies, broadcast ad revenue was up 12 percent over last October, while cable revenues jumped 9 percent, thanks to upfront price increases, a healthy scatter market (ad time bought during the season as opposed to upfronts) and the football season. It was broadcast TV's best month since January 2014, according to SMI. (Spot TV was up 5 percent, and local/MSO cable was up 18 percent, while syndication ad spending dropped 8 percent.) Ad sales were up 15 percent overall for all media, with declines in radio and magazines offset by big digital gains. "The performance of national television is very exciting given the doldrums we were in over the summer. Media owners are justifiably looking forward to a bumper holiday season," said SMI chief commercial officer James Fennessy in a statement. "While recent C3 ratings continue to be soft, the networks seem to be doing a great job of demonstrating to brands that their C7 performance and well-engaged and targeted audiences more than make up for any shortfalls." SMI found that TV bookings overall were up 10 percent in October but down 3 percent for the calendar year to date. Upfront ad... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-18 00:00:00 UTC ]
News tagged with: #ad sales #national television #great job #targeted audiences #digital side #content sites

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This Week’s Bestsellers: January 8, 2024

The #1 book in the country is ‘Winter Turning,’ the seventh graphic novel adaptation from Tui T. Sutherland’s Wings of Fire middle grade fantasy series. Plus Alex Sodgrass serves up ‘Dinner Tonight,’ and Vivian “Your Rich BFF” Tu’s debut, #4 on our hardcover nonfiction list, teaches readers to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-05 05:00:00 UTC ]
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9 New Nonfiction Releases to Read in January

Whether you love pop culture or self-help, are more of a memoir fan, or want to read more about science, there’s something for everyone here. Continue reading at Book Riot

[ Book Riot | 2024-01-03 11:33:00 UTC ]
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Religion Book Deals: January 3, 2024

Sandra Glahn, the author of ‘Nobody’s Mother,’ brings two more titles to IVP Academic; a true story inspires a picture book headed to Behrman House; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
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Jump Into These 9 New Science Fiction and Fantasy Books in January 2024

The best new sci-fi and fantasy books out January 2024 feature mythological retellings, space adventures, cyberpunk ghost stories, and more! Continue reading at Book Riot

[ Book Riot | 2024-01-02 11:30:00 UTC ]
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This Week’s Bestsellers: January 1, 2024

Alice Oseman has the #1 book in the country with the graphic novel 'Heartstopper #5.' Plus 'The Boys in the Boat' lands in theaters—and on our trade paperback list—and several other titles get a holiday boost. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-02 05:00:00 UTC ]
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10 books to add to your reading list in January

Bethanne Patrick recommends 10 new books to kick off 2024, including an alternate Mexican history, memoirs of wildfire seasons and open marriage and more. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-12-29 11:00:49 UTC ]
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18 New Books to Read in January

A look at the Trump-DeSantis rivalry, a witty tribute to “Murder on the Orient Express,” a memoir of open marriage and an epic Swedish novel in verse, among others. Continue reading at The New York Times

[ The New York Times | 2023-12-29 10:01:35 UTC ]
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Colm Tóibín! Geraldine Brooks! A guide to killing time! 19 books out in paperback this January.

2o24 is approaching! It’s hard to believe that 2023 is over, but a new year means new possibilities (always), new resolutions (maybe), and new books (once again, always). But it also means a new chance to pick up some excellent reads from 2023 that you might have missed when they first came out,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-22 14:01:02 UTC ]
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7 Short Story Collection Recommendations Based on TV Shows You Know and Love

In talking about my debut story collection, House Gone Quiet, with friends and family, I’ve often found myself pitching the merits of the short story form itself. Due to habit or book marketing or a lack of exposure, it’s simply the case that most fiction readers who enter a bookstore are... Continue reading at Electric Literature

[ Electric Literature | 2023-12-19 12:00:00 UTC ]
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Religion & Spirituality Books Preview: January 2024

New books coming from religion and spirituality publishers in January include a theologian's take on parenting, 'Natural Remedies for Mental and Emotional Health,' and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-13 05:00:00 UTC ]
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Publishing Sales Up Just a Smidge Through First Nine Months of 2023

Publishing stayed roughly flat in the first nine months of 2023, inching up 0.8% at the 1,225 publishers that report to the Association of American Publishers' monthly StatShot program over the comparable period in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-12 05:00:00 UTC ]
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Audible Cyber Monday sale brings a Premium Plus membership down to $6 for the first four months

Today is the last day to get an Audible subscription at a discounted rate for the holidays. A Cyber Monday deal on the audiobook subscription service brings a Premium Plus membership down to just $6 per month for the first four months — that's more than half off the... Continue reading at Engadget

[ Engadget | 2023-11-27 18:30:45 UTC ]
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Audible Premium Plus is only $6 for the first four months in an Amazon Black Friday deal

Nearly 30 years after Amazon started as an online bookseller, products like the Kindle and services like Audible have kept quite an emphasis on reading. Now, in the lead-up to Black Friday (which Amazon also really focuses on), the company is running a massive sale on... Continue reading at Engadget

[ Engadget | 2023-11-23 17:00:16 UTC ]
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How advertisers can deal with generative AI’s copyright conundrum

To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday

[ Digiday | 2023-11-20 05:01:00 UTC ]
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These are the 10 best Amazon Black Friday deals on Kindles, Fire TV devices and Echos that you can get right now

Amazon started its Black Friday deals early this year, and many Amazon devices are on sale right now. We sifted through the sale and selected standout deals on Amazon Kindles, Fire TV sticks, Echo speakers, and Eero routers. There's also a bundle that combines an Amazon... Continue reading at Engadget

[ Engadget | 2023-11-17 15:30:25 UTC ]
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Spotify subscribers in the US now get 15 hours of audiobooks every month

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[ Engadget | 2023-11-08 19:20:00 UTC ]
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RMIT’s fact check reinstated by Facebook two months after suspension over News Corp voice complaints

Exclusive: Meta suspended RMIT FactLab from Facebook’s fact-checking program after no campaigners claimed it was biasedFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastFacebook has agreed to reinstate RMIT FactLab to... Continue reading at The Guardian

[ The Guardian | 2023-11-08 02:03:36 UTC ]
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Stephanie Land on the Routine That Helped Her Write Her New Book in a Month

Stephanie Land’s new book, Class: A Memoir of Motherhood, Hunger, and Higher Education, is out today, so we asked her a few questions about her routine, writing advice, and how she deals with writers block. Who do you most wish would read your book? Anyone who has authority over a person who... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-07 09:50:56 UTC ]
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Book Riot’s SFF Deals for October 30, 2023

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[ Book Riot | 2023-10-30 14:38:41 UTC ]
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Check out the 25 new books out in paperback this month.

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[ Literrary Hub | 2023-10-30 09:00:37 UTC ]
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