Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which tracks 80 percent of national ad spending from global agencies, broadcast ad revenue was up 12 percent over last October, while cable revenues jumped 9 percent, thanks to upfront price increases, a healthy scatter market (ad time bought during the season as opposed to upfronts) and the football season. It was broadcast TV's best month since January 2014, according to SMI. (Spot TV was up 5 percent, and local/MSO cable was up 18 percent, while syndication ad spending dropped 8 percent.) Ad sales were up 15 percent overall for all media, with declines in radio and magazines offset by big digital gains. "The performance of national television is very exciting given the doldrums we were in over the summer. Media owners are justifiably looking forward to a bumper holiday season," said SMI chief commercial officer James Fennessy in a statement. "While recent C3 ratings continue to be soft, the networks seem to be doing a great job of demonstrating to brands that their C7 performance and well-engaged and targeted audiences more than make up for any shortfalls." SMI found that TV bookings overall were up 10 percent in October but down 3 percent for the calendar year to date. Upfront ad... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-18 00:00:00 UTC ]
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Disney just pulled a fast one. Star Wars movies and shows are typically announced years before being released, but the company just revealed a new TV program that premieres next month. Tales of the Empire is an animated show produced by Dave Filoni, the man who cut his teeth on cartoons like... Continue reading at Engadget
[ Engadget | 2024-04-04 19:00:07 UTC ]
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Difficult comparisons to last January, when 'Spare' sold more than 900,000 copies, led to a 6% decline in unit sales of print books in January from a year ago. Sales improved at the end of the month with the release of 'House of Flame and Shadow' by Sarah J. Maas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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Chiefs-49ers sets US TV ratings mark with 123.4m viewersNickelodeon’s Super Bowl telecast: ingenious and wildly chaoticThe longest Super Bowl game will also go down as the most-watched program in television history.According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory... Continue reading at The Guardian
[ The Guardian | 2024-02-13 07:37:15 UTC ]
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The author and podcaster on young love, chips and curry sauce, and her husband’s selective hearingBorn in Essex, Giovanna Fletcher, 39, studied at drama school. She made her fiction debut in 2013 with Billy and Me, writes young adult fiction with her husband, musician Tom Fletcher, and in 2017... Continue reading at The Guardian
[ The Guardian | 2024-02-10 09:30:38 UTC ]
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An award-winning critic chronicles the rise of reality TV, a Virginia bill would ban book bans by school boards, and more news today in books. Continue reading at Book Riot
[ Book Riot | 2024-02-07 16:10:04 UTC ]
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These books by Black authors include moving explorations of the past, bold visions of the future, and sage advice for the present. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-01 05:00:00 UTC ]
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A Mars survival pick-a-path adventure, visual puzzles in animal pictures, baseball history, and more of today's best children's book deals! Continue reading at Book Riot
[ Book Riot | 2024-01-31 15:46:26 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2024-01-29 17:17:13 UTC ]
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PRH buys the latest from Israeli global bestseller Yuval Noah Harari, Karen Tei Yamashita sells a book about Japanese American identity to Graywolf, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
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Among the week's headlines: LibLearnX 2024 is in the books; Oklahoma appoints a conservative media provocateur to a key post; and new bills emerge to defend libraries and the freedom to read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
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Alex Michaelides has the #6 book in the country with ‘The Fury.’ Plus Jamie Lee Curtis extols the rewards of patience in her latest pictuer book, and Heather Fawcett charts with ‘Emily Wilde’s Map of the Otherlands.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
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Among the week’s headlines: ALA’s LibLearnX 2024 gets underway; students and librarians at an Idaho high school push back against book bans; and an Alabama legislator wants to make it easy for politicians to fire library board members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
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Random House signs a book on Open AI by Ashlee Vance and a novel by Taffy Brodesser-Akner, M.L. Lee sells two novels to Simon & Schuster, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
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With the debut of Brynne Weaver’s ‘Butcher & Blackbird,’ Entangled’s Red Tower imprint is five for five with landing its new releases on our bestseller list. Plus the spy thriller ‘Argylle’ by Elly Conway debuts at #13 on our hardcover fiction list ahead of a film release and amid... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
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On February 17, the Eleanor Roosevelt Center and the Fisher Center at Bard College will host the first-ever Eleanor Roosevelt Banned Book Awards; in addition, Judy Blume will be honored with the Lifetime Achievement Award for Bravery in Literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-18 05:00:00 UTC ]
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Sales of religious print books remain solid through October, offsetting slow digital sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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Scott Morrison, the former prime minister of Australia, is bringing a memoir to W; ‘Uncommon Answers’ to prayers land at Chosen Books; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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