Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which tracks 80 percent of national ad spending from global agencies, broadcast ad revenue was up 12 percent over last October, while cable revenues jumped 9 percent, thanks to upfront price increases, a healthy scatter market (ad time bought during the season as opposed to upfronts) and the football season. It was broadcast TV's best month since January 2014, according to SMI. (Spot TV was up 5 percent, and local/MSO cable was up 18 percent, while syndication ad spending dropped 8 percent.) Ad sales were up 15 percent overall for all media, with declines in radio and magazines offset by big digital gains. "The performance of national television is very exciting given the doldrums we were in over the summer. Media owners are justifiably looking forward to a bumper holiday season," said SMI chief commercial officer James Fennessy in a statement. "While recent C3 ratings continue to be soft, the networks seem to be doing a great job of demonstrating to brands that their C7 performance and well-engaged and targeted audiences more than make up for any shortfalls." SMI found that TV bookings overall were up 10 percent in October but down 3 percent for the calendar year to date. Upfront ad... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-18 00:00:00 UTC ]
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This week: the must read "Limonov," the crazy life of William Cushing, and the third of four titles in Stiefvater’s Raven Cycle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-17 00:00:00 UTC ]
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Stephen Mansfield, author of 'The Miracle of the Kurds' (Worthy Publishing, 9781617950797), will appear on 'Hannity' on Thursday, October 16. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-16 00:00:00 UTC ]
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In this week's roundup of books generating interest around the globe, we look at a Spanish novel that became an unexpected buzz title at the Frankfurt Book Fair; a lauded Swedish journalist's stab at crime fiction; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-13 00:00:00 UTC ]
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Patrick Modiano wins Nobel Prize in literature and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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Rick Strassman, author of 'DMT and the Soul of Prophecy' (Inner Traditions, 9781594773426), will appear on 'Coast to Coast AM' on Sunday, October 12. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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This week, madness at the dawn of Hollywood, life in South Korea, and Kerry Howley's amazing "Thrown." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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Thomas Dunne picks up Harms’s second and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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Albertine, the newly opened New York City bookstore of the French Embassy, launches a six-day festival and two stores mark reopenings: Third Street Books and Know Knew Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended October 5, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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All the news from the of the Frankfurt Book Fair, including big buzz around a Spanish author, the word from HarperCollins CEO Brian Murray, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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Read the complete PW Frankfurt Show Daily for October 8, 2014. In this issue, a report from CONTEC, the scoop on a seven-figure deal for a debut novel, inside HarperCollins's plans for HarperCollins Germany, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Wanda Brunstetter tops 8 million; publishers partner to provide resources to churches. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Yochi Dreazen, author of 'The Invisible Front: Love and Loss in an Era of Endless War' (Crown, ISBN 9780385347839), will appear on NPR’s 'Diane Rehm Show' on Thursday, October 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Read the complete PW Frankfurt Show Daily from October 9, 2014. This issue features a roundup of the big deals that opened the show, an interview with Samsung's Rory O'Neill, photo essays, and more! Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Country musician Jimmy Wayne tells the affecting story of his own youth as a foster kid; American Christian men examine their approaches to faith and fatherhood. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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Karen Armstrong on religious violence and Max Lucado on prayer are among the big titles releasing in October. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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Katha Pollitt, author of 'Pro: Reclaiming Abortion Rights' (Picador, 9780312620547), will appear on NPR’s 'Diane Rehm Show' on Wednesday, October 8. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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This week, new Marilynne Robinson, new Walter Isaacson, and the incredible "Citizen." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Gotham invests in canine, Jimmy Choo and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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This week marks a number of milestones: 40 years for Town House Books in Aurora, Ill.; 30 for Quail Ridge Books & Music in Asheville, N.C., and 10 for stores in Waynesboro, Pa., and Berkeley, Calif. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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