The National Rifle Association’s escalating legal feud with its longtime public-relations agency has taken a bizarre turn, with the gun lobby claiming that the PR firm stole a confidential PowerPoint presentation detailing its courtroom strategy. The new controversy centers on an April 29 executive session at the gun lobby’s annual meeting in Indianapolis. During the presentation, outside attorney William Brewer used PowerPoint slides to brief NRA directors on his firm’s strategy for pursuing a pending lawsuit against the marketing firm, Ackerman McQueen. Then came the alleged subterfuge: An employee of Brewer gave a thumb drive with the PowerPoint file to an audio-visual assistant at the meeting so he could load it onto a laptop computer to display. That AV man was an employee of Ackerman McQueen, who later “absconded with a digital copy of the presentation,” according to an NRA filing Thursday in Virginia state court. After an employee of Brewer’s firm realized the laptop was gone, he called the Ackerman employee, who said he had deleted the presentation, according to the filing. But two weeks later, Ackerman’s law firm notified an NRA attorney that he was in possession of not one but two thumb drives containing the PowerPoint. He said no one at his firm reviewed the document because it appeared confidential. He offered to destroy or deliver the drives. The NRA isn’t satisfied. It filed an emergency motion seeking to halt the lawsuit until it gets to the bottom of... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-24 23:29:03 UTC ]
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Publishing giant Axel Springer has lost a long-running case seeking to limit the use of Adblock Plus. Continue reading at BBC World
[ BBC World | 2018-04-20 00:00:00 UTC ]
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Fierce bidding wars between publishers saw several big deals happen for politically charged novels at this year’s fair, as new books from Jeanette Winterson and Caitlin Moran were also revealed• What will you be reading next year? A roundup of London book fairFrom a distance, the only thing that... Continue reading at The Guardian
[ The Guardian | 2018-04-13 00:00:00 UTC ]
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The 21 Northamptonshire libraries at risk of closure have started legal action against the council. Continue reading at The Bookseller
[ The Bookseller | 2018-04-13 00:00:00 UTC ]
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Index Exchange said Wednesday that it is hiring 200 staffers by the end of this year, bringing its total headcount to 520 and signaling growth even as the overpopulated ad-tech business continues to consolidate.The company says its expansion is not only happening without outside investors, but... Continue reading at Advertising Age
[ Advertising Age | 2018-04-11 00:00:00 UTC ]
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A crowdfunding campaign has raised £12,000 to send a book on the crisis in the legal system to every sitting MP. Continue reading at The Bookseller
[ The Bookseller | 2018-04-05 00:00:00 UTC ]
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There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek
[ AdWeek | 2018-04-02 00:00:00 UTC ]
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[Partner Content] How a regional lifestyle magazine is using lead generation and data appending services to better serve its clients. The post Unlocking the Ad Analytics Ecosystem appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-26 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher... Continue reading at Advertising Age
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone... Continue reading at The Guardian
[ The Guardian | 2018-03-19 00:00:00 UTC ]
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Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report. The post Turner creates London ad division for international properties appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
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In this week's Rundown: Martech vendors pivot to blockchain, why Facebook can't iterate its way to a successful entertainment platform and more. The post The Rundown: Publishers sweat the ad details appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-15 00:00:00 UTC ]
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Unit sales of print books in the week ended Mar. 4, 2018, were 5% higher than in the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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Libraries body CILIP has branded Northamptonshire County Council’s plan to cut 21 libraries as “careless and unreasonable” in a formal letter of complaint to culture secretary Matt Hancock. Continue reading at The Bookseller
[ The Bookseller | 2018-03-06 00:00:00 UTC ]
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A 31% leap in the print unit sales of board books in the week ended Feb. 18, 2018, helped drive total unit sales 5% higher than in the similar week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
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Publishers tend to merge categories during difficult times—when they really should be doing the opposite. The post The Case for Category-Based Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-23 00:00:00 UTC ]
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“Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products.” The post How European publishers are diversifying from overreliance on ad revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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