At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing and sales company, I've seen that the list of what demands marketers’ attention has also grown and is ever-changing. Keeping up on the trends and the products and how they shape digital marketers’ mindsets is a never-ending, uphill battle. Here are four things in digital I believe marketers should pay close attention to: 1. Marketers are producing video ads that last as long as the time it takes to read this heading. That’s right, six-second ads are becoming the norm. I know what you’re thinking: “You can’t tell a story in six seconds.” But, that's not necessarily true. The digital video landscape is crowded, not to mention expensive for marketers. So, they’re doing all they can to make each second count, albeit with an extremely limited number of seconds. YouTube’s non-skippable, six-second “bumper ads” have ushered in a whole new format of digital advertising, and it often works. According to Google's Ads Blog, 90 percent of bumper ad campaigns drove a 30 percent increase in global ad recall. I've observed strong brands, such as Mercedes-Benz and Under Armour, have perfected the art of front-loading branding elements and cramming a compelling story into a tiny time... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
News tagged with:
#growing exponentially
#digital media
European libraries may digitize books and make them available at electronic reading points without first gaining consent of the copyright holder, the highest European Union court ruled Thursday.The Court of Justice of the European Union (CJEU) ruled in a case in which the Technical University of... Continue reading at PC World
[ PC World | 2014-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european libraries
#technical university
#digitize books
#copyright holder
#electronic textbooks
#news release
In a directive issued this week, a European Union court held that European libraries can digitize works in their collections but, without an explicit exception by a member state, are limited to displaying digitized works at dedicated reading terminals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european libraries
#eu court
Conde Nast, the publisher of Vogue and Vanity Fair, is looking to hire an executive to lead its digital efforts, Ad Age has learned.It could not be determined precisely what responsibilities the post will entail, and it remains possible that Conde Nast won't fill the position, which is not... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital president
#conde nast
#vanity fair
#job openings
#direct knowledge
#person added
Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#swedish retailer
#digital book
#absolutely perfect
#big deal
#british tabloid
#great idea
Full Fathom Five Digital will be overseen by the newly appointed director of digital publishing Samantha Streger, who joined the company in April from Open Road. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#open road
Multinational publishers know that regional book editions increase their options for selling titles, especially in the education segment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital printing
#multinational publishers
#selling titles
#education segment
Standards are like plumbing: they are only noticed when they don’t work. And like plumbing, retrofitting a 200-year-old structure—legacy publishing—with new metadata standards to improve commerce in the digital age is, at best, a complex process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#metadata standards
#digital age
Technology can be daunting for users of a certain age, but Intel and AARP are offering help with a simple-to-use tablet.The RealPad tablet is aimed at users who are 50 and older, the age range for AARP membership, and shy of technology. Simplicity is key: The tablet provides quick access to... Continue reading at PC World
[ PC World | 2014-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#age range
#quick access
#web sites
#social networks
#user interface
#android os
Tor/Forge Books has transitioned to 100% digital catalogues, citing a commitment to sustainability and lowering its carbon footprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#carbon footprint
Launched as digital-first publisher, Lion Forge Comics is not even two years old and is already expanding, adding more licensed and original works, a kids' comics imprint, and now plans to offer print. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print comics
#original works
#comics imprint
For an ebook distributor to succeed in a developing market they need to adapt to methodologies, in particular payment mechanisms, already prevalent in that market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook distributor
AddThis on Thursday rolled out three recent hires to its publisher team, drawing from e-commerce software startup Spree Commerce, as well as tech news sites Mashable and Tech Cocktail. The Vienna-based company, which provides social widgets, web content analytics and other tools for online... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#thursday rolled
#online publishers
#customer group
Spain's domestic publishing market saw a year-on-year drop in turnover of approaching 12% in... Continue reading at The Bookseller
[ The Bookseller | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year-on-year drop
Merging print and digital operations has been the trend for magazine publishers over the last few years. Bauer Media isn't following it though. The entertainment and teen magazine publisher is launching a digital division, Bauer Xcel Media, with a team of 24 across editorial, technology, design,... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital division
#digital operations
#magazine publishers
#product management
There was a time when Barnes & Noble was so big, so dominating, that even Tom Hanks managed to look like a jerk when he played a book-chain executive. But times have changed, and as people began to order their books online -- or even download them --... Continue reading at Engadget
[ Engadget | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#people began
This infographic, The Digital Roadmap for Libraries, offers the possible applications of the new generation of technologies in library services, well beyond ebooks. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital roadmap
#library services
Today, we break down Amazon's controversial ebook-pricing model, learn about Ralph Lauren's smart shirt for athletes, anticipate LG's round-faced G Watch R and more! Read on for Engadget's news highlights from the last 24 hours. ... Continue reading at Engadget
[ Engadget | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#engadget daily
#ralph lauren
#news highlights
Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at Advertising Age
[ Advertising Age | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#unlike buzzfeed
#article pages
Second-quarter 2014 data collected by leading Dutch distributor CB Logistics indicates a... Continue reading at The Bookseller
[ The Bookseller | 2014-08-21 00:00:00 UTC ]
More news stories like this |
Barnes & Noble unveiled the Galaxy Tab 4 Nook, a 7-inch tablet cobranded with hardware manufacturer Samsung Electronics, at a press conference at the B&N Union Square store in Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#press conference