In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
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In 2015, Kekla Magoon wrote for the Book Review about “All American Boys,” a Y.A. novel written by Jason Reynolds and Brendan Kiely about a black teenager and a white teenager grappling with an instance of police brutality. Continue reading at The New York Times
[ The New York Times | 2019-11-08 14:54:04 UTC ]
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Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at Advertising Age
[ Advertising Age | 2019-11-07 23:07:47 UTC ]
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The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses.... Continue reading at AdWeek
[ AdWeek | 2019-11-07 18:41:04 UTC ]
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A list of the top 20 prime-time programs in the Nielsen ratings for Oct. 28-Nov. 3 Continue reading at ABC News
[ ABC News | 2019-11-05 22:49:32 UTC ]
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"If you could only read one book per country, make it this one": A Reddit post that offers an incredibly rich reading list to great global literature. Continue reading at Book Riot
[ Book Riot | 2019-11-05 11:38:04 UTC ]
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A debut novelist delves into a boy’s life in inner-city Chicago with 'Everywhere You Don’t Belong.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-01 04:00:00 UTC ]
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Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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From “Checkpoint Charlie” to Jenny Slate’s “Little Weirds” and the new edition of “Joy of Cooking.” Continue reading at The Washington Post
[ The Washington Post | 2019-10-31 15:55:41 UTC ]
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Konnie Huq has delivered a letter to 11 Downing Street which demanded that Sajid Javid scrap VAT for e-books. Continue reading at The Bookseller
[ The Bookseller | 2019-10-31 15:02:48 UTC ]
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TV star joins delegation to the chancellor of the exchequer demanding an end to VAT on digital books, which traditional publications escapeChildren’s laureate Cressida Cowell and former Blue Peter presenter Konnie Huq have joined 90 MPs calling on the government to scrap the “reading tax” on... Continue reading at The Guardian
[ The Guardian | 2019-10-31 15:01:27 UTC ]
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While you're perusing the literary fiction shelves, create a haunting atmosphere with these eerie literary fiction titles for Halloween and beyond. Continue reading at Book Riot
[ Book Riot | 2019-10-31 10:40:16 UTC ]
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Embattled ad tech company Criteo has tapped 15-year Nielsen veteran Megan Clarken as its new CEO -- described a smart operator who 'gets stuff done.' The post ‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-31 04:00:58 UTC ]
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The Reading for Pleasure Prize Competition has launched to find "compelling, disruptive and innovative" ideas that encourage people in the UK and beyond to read for pleasure throughout the year. Continue reading at The Bookseller
[ The Bookseller | 2019-10-31 03:13:56 UTC ]
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On this All Hallow’s Eve eve, let Benjamin Percy, who has the most notable voice in American letters (if you don’t know what I’m talking about, smash that play button), lull you to sleep with a reading of the surprisingly controversial classic children’s book Goodnight Moon, which he posted on... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-30 15:15:53 UTC ]
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Scribe UK staff are taking a reading day on 7th November, the anniversary of the Russian Revolution, to celebrate and immerse themselves in a 1000-page translated epic: The Eighth Life by Georgian novelist Nino Haratischvili. Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 10:49:04 UTC ]
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Whether you’re meeting your book club or you’re talking about this book with your friends, these BECOMING book club questions get the conversation going. Continue reading at Book Riot
[ Book Riot | 2019-10-30 10:38:18 UTC ]
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Girl, Woman, Other by Bernardine EvaristoSince studying Lara as a student, I have been a fan of Bernardine Evaristo’s work, and am delighted to see her win the Booker Prize this year. Girl, Woman, Other follows the lives of twelve black characters with different backgrounds and experiences, most... Continue reading at British Council global
[ British Council global | 2019-10-30 09:49:28 UTC ]
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The Nielsen company says the five games so far of the Washington-Houston matchup is the least-watched World Series ever Continue reading at ABC News
[ ABC News | 2019-10-29 21:44:42 UTC ]
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Get your cozy on with these incredible book sweatshirts, ranging from fandom-based to general book lover appreciation. Continue reading at Book Riot
[ Book Riot | 2019-10-29 10:41:36 UTC ]
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Looking for your next favorite book? Check out these new historical fiction books, full of beautiful prose, dynamic characters, and captivating settings. Continue reading at Book Riot
[ Book Riot | 2019-10-25 10:39:52 UTC ]
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