Nielsen on Consumers: More Boys May Be Reading

In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
News tagged with: #reading appeared #nielsen book #post nielsen #consumer research

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H.G. Parry: When We Read Books, We Bring Their Worlds Into Life

While all fiction writers can pull characters from their imaginations and commit them to the page, most readers can’t do what Charley Sutherland can: pull characters from the page and commit them to the real world. Sutherland’s fantastical ability is at the center of H.G. Parry’s debut novel The... Continue reading at Literrary Hub

[ Literrary Hub | 2019-10-25 08:46:30 UTC ]
More news stories like this | News stories tagged with: #read books #fiction writers #real world #debut novel

Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | News stories tagged with: #subscriber base #long time #seismic shift #nielsen

Brandi Carlile’s protest set off a backlash against ‘Fortune’ for hosting Kirstjen Nielsen at Most Powerful Women Summit

The former United States Secretary of Homeland Security is attending the event in Washington D.C. and a number of people are not pleased. Power is an intangible commodity with a fluid definition. Among the participants in Fortune’s Most Powerful Women Summit in Washington DC this week are CEO’s... Continue reading at Fast Company

[ Fast Company | 2019-10-22 14:45:41 UTC ]
More news stories like this | News stories tagged with: #washington dc #homeland security #world order #boldface names #nielsen

Nielsen Can Now Measure (Some) Amazon Prime Video Ratings

Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek

[ AdWeek | 2019-10-21 16:54:19 UTC ]
More news stories like this | News stories tagged with: #measure audiences #nielsen

Disguised as a boy, the heroine of ‘Curious Toys’ finds freedom — and answers

Elizabeth Hand’s novel is both a mystery and a fascinating exploration of gender. Continue reading at The Washington Post

[ The Washington Post | 2019-10-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #elizabeth hand #fascinating exploration

3 Books to Read by Indigenous Writers

Tommy Orange, the award-winning author of “There, There,” recommends his favorite books by Native writers. Continue reading at The New York Times

[ The New York Times | 2019-10-14 22:12:55 UTC ]
More news stories like this | News stories tagged with: #indigenous writers #tommy orange #award-winning author

Reading the Signs (shelftalker)

The value of good signage in a bookstore is never overstated – especially as it’s rarely seen by customers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-14 12:00:55 UTC ]
More news stories like this | News stories tagged with: #bookstore

To Read with a Flashlight Under Your Chin (shelftalker)

A bookseller shares some personal favorite scary stories, just in time for Halloween. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-11 12:00:56 UTC ]
More news stories like this | News stories tagged with: #bookseller

Nielsen's top programs for Sept. 30-Oct. 6

A list of the top 20 prime-time programs in the Nielsen ratings for Sept. 30-Oct. 6 Continue reading at ABC News

[ ABC News | 2019-10-08 21:42:01 UTC ]
More news stories like this | News stories tagged with: #nielsen ratings #top programs #nielsen

Book subscription club Reading in Heels rebrands as Reposed

Book subscription club Reading in Heels has rebranded as Reposed, promising an immersive experience for members.   Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 16:39:02 UTC ]
More news stories like this | News stories tagged with: #immersive experience

Is ‘Diary of a Wimpy Kid’ more difficult than ‘The Grapes of Wrath’? The flaw in reading levels.

So many kids are told to read at their ‘level.’ But there are problems in the system that assigns them. Continue reading at The Washington Post

[ The Washington Post | 2019-10-04 12:00:00 UTC ]
More news stories like this | News stories tagged with: #wimpy kid #reading levels

Nielsen Overhauls and Expands Local TV Measurement

Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver... Continue reading at AdWeek

[ AdWeek | 2019-10-03 10:00:35 UTC ]
More news stories like this | News stories tagged with: #tv measurement #nielsen

University Press Week Wants You to 'Read. Think. Act.'

The Association of University Presses has announced the theme for this year’s University Press Week, which runs from Sunday, November 3 through Saturday, November 9: “Read. Think. Act.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #university presses

What We Read: Quirky Preferences (shelftalker)

Forget tea leaves and psychics. Your reading habits tell you everything you need to know about yourself. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-01 12:44:18 UTC ]
More news stories like this | News stories tagged with: #reading habits

Now that we’ve all read ‘Fleishman Is in Trouble,’ let’s talk about the ending

The novel has sparked thoughtful conversations about where women fit into a male-centric narrative. Continue reading at The Washington Post

[ The Washington Post | 2019-10-01 12:00:00 UTC ]
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Celebrities I Wish Had a Book Club and What They Could Read First

Waiting for your favorite celeb to start a book club so you can combine your book love with your fandom? Well, it can't hurt to dream. Continue reading at Book Riot

[ Book Riot | 2019-09-29 10:32:22 UTC ]
More news stories like this | News stories tagged with: #book love #book club

Make Your Next Comic Book Read the Liner Notes from Outkast’s ATLIENS

If you loved Outkast back in the days of CDs, you might know something about their ATliens comic. If not, hop on over and discover this find! Continue reading at Book Riot

[ Book Riot | 2019-09-27 10:42:53 UTC ]
More news stories like this | News stories tagged with: #comic book

Esports makes a deal with Nielsen to measure its audience

The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-26 18:44:54 UTC ]
More news stories like this | News stories tagged with: #competitive gaming #grown immensely #super bowl #—bloomberg news #nielsen

The 10 books to read in October

Zadie Smith has a new collection of stories, and Prince’s posthumous memoir comes out. Continue reading at The Washington Post

[ The Washington Post | 2019-09-24 19:34:47 UTC ]
More news stories like this | News stories tagged with: #zadie smith #posthumous memoir #memoir

Quiz: What Should Be The Next Story You Read To Your Kids?

When you can't choose from the plethora of great books out there, take this quiz to find an excellent children's book for your next read! Continue reading at Book Riot

[ Book Riot | 2019-09-24 10:33:04 UTC ]
More news stories like this | News stories tagged with: #great books #children's book