Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at 'Advertising Age'

[ Advertising Age | 2021-10-26 10:00:00 UTC ]

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Elle Is Partnering With Jeweler David Yurman for Its First Branded Facebook Live Video

One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook Live video for jewelry brand David Yurman. At 2 p.m. Eastern time, the publisher will stream a... Continue reading at AdWeek

[ AdWeek | 2017-03-17 00:00:00 UTC ]
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‘Real change needs to happen:’ Publishers shrug at platform overtures

Facebook and Google have stepped up their efforts to make nice with media companies, with new hires, journalism initiatives and expanded ways to monetize content. But publishers remain skeptical, saying they need to see a substantial change in their ability to make money from all the content... Continue reading at Digiday

[ Digiday | 2017-01-30 00:00:00 UTC ]
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Hour-Long Torture on Facebook Live Could Chill Brands' Appetite for New Platform

The appearance of what appeared to be an hour-long torture video on Facebook Live could undermine efforts to get more brands and publishers to try out the feature.On Wednesday, Chicago police confirmed that they were investigating a disturbing assault that was livestreamed on Facebook's video... Continue reading at Advertising Age

[ Advertising Age | 2017-01-06 00:00:00 UTC ]
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Flummoxed by the 'Broken' Ad-Supported Publishing Model, Medium Slashes Staff

Medium, the online publishing company started by Twitter co-founder Ev Williams, is changing its business model and cutting a third of its staff.The company, which has raised $132 million in venture capital from investors including Greylock Partners and Andreessen Horowitz, relied on the same... Continue reading at Advertising Age

[ Advertising Age | 2017-01-05 00:00:00 UTC ]
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The 50 Most Read Technology Stories on Adweek.com in 2016

As we wind down for the holidays, we're looking back at the stories that were most popular among Adweek.com readers over the course of the year. Today, we look at stories from our Technology channel. 50. Facebook Vertical Video Ads Just Went Live and Are Evidently Producing Great Results 49.... Continue reading at AdWeek

[ AdWeek | 2016-12-23 00:00:00 UTC ]
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Snapchat is raiding top competitors for talent, and charging top dollar for ads

Snapchat is on a hiring spree as it prepares for an IPO, raiding everyone from Google and Facebook to old media for talent. Snapchat is also trying hard to woo advertisers. It’s hiring ad sales talent, launched an API and integrated third-party measurement firms. Meanwhile, publishers are... Continue reading at Digiday

[ Digiday | 2016-11-05 00:00:00 UTC ]
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Twitter to Open Pre-Roll Video Ad Program to Influencers

Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age

[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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Memo to Magazine Media: Social Networks Are Not Altruistic

Social media doesn’t exist as a grand platform for your experiments. It exists to make money for its owners. The post Memo to Magazine Media: Social Networks Are Not Altruistic appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-24 00:00:00 UTC ]
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How The Sun’s fantasy football site plans to make money on platforms

The Sun’s fantasy football site, Dream Team, has been a publisher in its own right for nearly a year. Like other publishers, it’s working out the route to monetizing social video, which means branded content. It has changed several things in its editorial strategy to help build a smoother path... Continue reading at Digiday

[ Digiday | 2016-08-18 00:00:00 UTC ]
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Facebook's rise as news source hits publishers' revenues

Reuters Institute for the Study of Journalism report also finds importance of TV news is waning among young peoplePeople are increasingly heading to social media such as Facebook for news, making it more difficult for publishers to attract and make money from readers, according to an influential... Continue reading at The Guardian

[ The Guardian | 2016-06-15 00:00:00 UTC ]
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Media Websites Battle Faltering Ad Revenue and Traffic

Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at The New York Times

[ The New York Times | 2016-04-18 00:00:00 UTC ]
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Publishers Have to Pay Up to Track Their Audiences on Distributed Platforms

Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age

[ Advertising Age | 2016-03-02 00:00:00 UTC ]
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Tasting Table is looking beyond Facebook to make money off video

Like other publishers, Tasting Table is growing on Facebook, where it did 13.6 million views in January. But while Facebook might offer reach, it doesn’t yet present a revenue opportunity, which is why the company is also focusing on distributing content on its own website and new Apple TV app.... Continue reading at Digiday

[ Digiday | 2016-02-18 00:00:00 UTC ]
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A new Irish literary boom: the post-crash stars of fiction

Dynamic, radical, often female … Irish fiction is flourishing. Gone is the conservative writing – all nostalgia and sexual repression – of the Celtic Tiger years. The writers of the new wave are original and bold“Money kills the imagination,” says the narrator of Claire Kilroy’s 2012 novel The... Continue reading at The Guardian

[ The Guardian | 2015-10-17 00:00:00 UTC ]
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Cote denies class certification in Authors Solutions case

A lawsuit accusing Author Solutions of seeking to make money from authors, rather than for authors, has been denied class certification by a judge in the US. New York-based law firm Giskan Solotaroff Anderson & Stewart filed a class action lawsuit against Author Solutions in New York in... Continue reading at The Bookseller

[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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Facebook steps up competition with YouTube with ad-supported videos

Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambitionVideos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from... Continue reading at The Guardian

[ The Guardian | 2015-07-02 00:00:00 UTC ]
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VIDEO: India's tough market for booksellers

One of India's most influential publishers tells the BBC that it's 'very hard' to make money in the Indian book industry. Continue reading at BBC World

[ BBC World | 2015-04-24 00:00:00 UTC ]
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Jewish online magazine starts charging commenters to deter 'offenders'

Tablet says charge of $2 a day is not aimed at making money, but at creating ‘a more pleasant and cultivated environment’ for its readersDealing with “toxic” commenters is a problem faced by many websites – and must be a particular problem for faith-based publishers. US-based Tablet, which... Continue reading at The Guardian

[ The Guardian | 2015-02-10 00:00:00 UTC ]
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Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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How content providers can take on piracy in emerging markets -- and win

The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews

[ Betanews | 2014-11-25 00:00:00 UTC ]
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