Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at 'Advertising Age'

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
News tagged with: #make money #nielsen

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Saga Egmont teams up with Muswell Press and Violet Gaze on audio titles

Saga Egmont has launched new partnerships with indie publishers Muswell Press and Violet Gaze Press with a focus on publishing a range of diverse audiobooks. Continue reading at The Bookseller

[ The Bookseller | 2021-08-09 19:33:37 UTC ]
More news stories like this | News stories tagged with: #muswell press #audio titles #saga egmont #egmont


Amazon cuts back drone delivery team

Online retail giant Amazon has cut back its pioneering drone delivery team, but says it will still have a Prime Air presence in the UK. Continue reading at The Bookseller

[ The Bookseller | 2021-08-09 16:20:14 UTC ]
More news stories like this | News stories tagged with: #cut back


Spotify ties Nielsen demos to audience measurement on podcasts

The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers. Continue reading at Media Week

[ Media Week | 2021-08-06 14:45:38 UTC ]
More news stories like this | News stories tagged with: #nielsen


Introducing the Binc Foundation Team

Introducing everyone you need to know at the Book Industry Charitable Foundation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry


Simone Biles, Naomi Osaka, and the media’s coverage of mental health in sports

Yesterday, during the women’s gymnastics team final at the Olympic Games in Tokyo, Simone Biles, of the USA, lost her bearings while performing a vault, and stumbled as she landed. Soon after, she left the venue, accompanied by a medical official; when she returned, it was only to watch her... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-07-28 12:41:18 UTC ]
More news stories like this | News stories tagged with: #white house #communicate directly #seek permission #radio station #planned parenthood #push notification #news stories #news websites #digital publishers


US marketing tech company acquires Bloodhound Books

US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 20:12:24 UTC ]
More news stories like this | News stories tagged with: #e-book


Hachette UK hails 'strong' first half as Lagardère begins to recover

Hachette UK has celebrated “an extremely strong" first half as parent company Lagardère showed a path to recovery in the six months to end of June 2021, with its publishing arm recording some decade-high results.  Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 10:16:57 UTC ]
More news stories like this | News stories tagged with: #extremely strong #hachette uk #hachette #lagardère


Bruce Springsteen and Barack Obama are teaming up on a book.

Rock legend Bruce Springsteen and former President Barack Obama have written a book based on their podcast conversations, to be published globally by Penguin Random House in partnership with Higher Ground. The book chronicles, as Obama said in the book’s introduction, the men’s “shared... Continue reading at Literrary Hub

[ Literrary Hub | 2021-07-22 15:49:00 UTC ]
More news stories like this | News stories tagged with: #barack obama #book chronicles #bruce springsteen #published globally #penguin random house #book based


6 Manhwa and Manga Like The Beginning After the End

If you're caught up on this classic and looking for something similar, here are eight manhwa and manga like The Beginning After the End. Continue reading at Book Riot

[ Book Riot | 2021-07-20 10:36:00 UTC ]
More news stories like this | News stories tagged with: #manga


Bonnier appoints Power to head children's marketing and publicity

Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller

[ The Bookseller | 2021-07-10 01:13:24 UTC ]
More news stories like this | News stories tagged with: #bonnier


Welbeck scores official history of England football team

Welbeck is to publish England: The Official History by journalist Daniel Storey, in association with the Football Association (FA). Continue reading at The Bookseller

[ The Bookseller | 2021-07-09 19:58:59 UTC ]
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HarperCollins Christian Publishing Centralizes Sales, Marketing

Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
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Need a summer book recommendation? The Post’s book team fields your questions.

The staff of Book World will answer your questions and provide their recommendations on Friday, July 2, at 3 p.m. Eastern time. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 07:00:47 UTC ]
More news stories like this | News stories tagged with: #book world


Russian Book Market: Paper Shortages and Prices Challenge Recovery

Despite having more than 20 percent of the world's forests, Russia is market with a paper shortage that means higher book prices. The post Russian Book Market: Paper Shortages and Prices Challenge Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-29 15:08:58 UTC ]
More news stories like this | News stories tagged with: #paper shortages #paper shortage #russian book


Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience

Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. The post Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-06-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #cheat sheet #podcast audience #nielsen


ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #local communities #independent stores


Nielsen to Release Monthly Snapshot of Total TV Time

Nielsen's ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both... Continue reading at AdWeek

[ AdWeek | 2021-06-17 21:56:31 UTC ]
More news stories like this | News stories tagged with: #nielsen


Walker launches third children's sports writing competition

Walker Books is launching its third Young Sportswriter of the Year competition, in partnership with the Guardian and the Football School series of books. Continue reading at The Bookseller

[ The Bookseller | 2021-06-10 01:41:47 UTC ]
More news stories like this | News stories tagged with: #walker books #young sportswriter #year competition


Robert E. Howard became famous for creating Conan. But that warrior was only the beginning.

In his short life, Howard, the master of the sword-and-sorcery novel, produced hard-boiled mysteries, an occult thriller, a science fiction novel and more. Continue reading at The Washington Post

[ The Washington Post | 2021-06-09 05:37:45 UTC ]
More news stories like this | News stories tagged with: #short life #science fiction


Faith Publishers Aim for Men’s Market

Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales spike #male readers #year long