Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Organisers of the Save Our Books campaign against changes to the UK’s copyright laws have called on supporters to make their voice heard before the government’s consultation ends on 31st August. Continue reading at The Bookseller
[ The Bookseller | 2021-08-27 05:38:21 UTC ]
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Imprint’s Green Ideas series begins with 20 short books by writers from Rachel Carson to Greta Thunberg it believes are ‘the classics that made a movement’From Greta Thunberg to James Lovelock, publisher Penguin Classics has come up with a “new canon” of the environmental literature, which it... Continue reading at The Guardian
[ The Guardian | 2021-08-26 07:00:42 UTC ]
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A new paid externship program aims to entice students from underrepresented groups to consider a career in educational publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-26 04:00:00 UTC ]
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A law firm's charity arm is launching several bookshops as a way to combat loneliness and foster community connections. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 09:01:14 UTC ]
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The Novus banking app allows users to choose which charities will receive support, based on their purchases. The post Book Aid International Announces Partnership With the Novus App appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-25 01:10:14 UTC ]
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Minnesota-based independent publisher Milkweed Editions will launch a series of books centered on neurodivergence and what the publisher calls “different ways of languaging” next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-23 04:00:00 UTC ]
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A comic art festival based in Yorkshire is encouraging the public to donate new and used comic books to its organisation, which will then distribute copies to schools and libraries. Continue reading at The Bookseller
[ The Bookseller | 2021-08-21 00:12:55 UTC ]
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The Duke of Sussex's news coincided with his first public appearance in the U.S. since the birth of his daughter, Lilibet. Continue reading at The Huffington Post
[ The Huffington Post | 2021-08-20 15:50:27 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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Literary agency Greene & Heaton is to launch a submissions initiative and mentoring scheme for writers from underrepresented backgrounds, as part of The Greene Door Project. Continue reading at The Bookseller
[ The Bookseller | 2021-08-19 09:26:48 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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The marketing and publicity team behind Maggie O'Farrell's Hamnet (Tinder Press) have unfurled a living billboard in south London, as part of their summer reading campaign. Continue reading at The Bookseller
[ The Bookseller | 2021-08-17 10:34:54 UTC ]
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Workman Publishing, more than 50 years old, is one of the United States' largest independent publishers with a focus in nonfiction. The post Hachette Book Group Announces Acquisition of Workman Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-16 21:05:46 UTC ]
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The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading at AdWeek
[ AdWeek | 2021-08-13 17:32:55 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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The Women’s Prize for Fiction is partnering with Good Housekeeping magazine to launch a new initiative celebrating writers of fiction aged 35 and under. Continue reading at The Bookseller
[ The Bookseller | 2021-08-06 23:54:31 UTC ]
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Six shortlisted books include four debuts in this year's Goldsboro Books program, with a winner coming in late September. The post Goldsboro Books’ ‘Glass Bell Award’ Announces Its 2021 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-05 14:50:09 UTC ]
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Anglia Ruskin University (ARU) has launched a new inclusivity bursary worth £11,200 to study for a masters degree in children's book illustration. Continue reading at The Bookseller
[ The Bookseller | 2021-08-04 15:16:55 UTC ]
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The new award, with its inaugural presentation set for next summer, is open to submissions both in fiction and nonfiction. The post Newberry Library Announces a $25,000 Chicago-Specific Book Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-03 17:04:37 UTC ]
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Pearson’s underlying revenue increased by 17% in the first half of 2021, reflecting a “strong rebound” from last year, and “encouraging momentum in the underlying business”. The company has also announced a new college app launching in the US today, called Pearson+. Continue reading at The Bookseller
[ The Bookseller | 2021-07-30 05:24:08 UTC ]
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