Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Canada's first Indigenous governor general, Mary May Simon, is to include Frankfurt Book Fair in her state visit to Germany this month. The post Canada’s Governor General, Mary May Simon, Announces She’ll Attend Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-08 12:27:05 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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The time has come for school librarians and their allies to abandon their traditional advocacy toolkits and to act boldly to secure the future of the profession. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite--and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite,... Continue reading at AdWeek
[ AdWeek | 2021-10-07 12:00:00 UTC ]
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Melinda French Gates will launch Moment of Lift Books, a new nonfiction imprint, at Flatiron Books. The imprint's first three titles are due in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-07 04:00:00 UTC ]
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Literary agency Peters Fraser + Dunlop is launching the Queer Fiction Prize, with author Okechukwu Nzelu among the judges for the inaugural award. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 18:48:23 UTC ]
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The Association of Learned & Professional Society Publishers (ALPSP) has launched a new careers hub for the scholarly publishing community. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 05:43:24 UTC ]
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The shortlist for this year's Romantic Novelists’ Association (RNA) Industry Awards has been announced, with four new categories. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 04:36:35 UTC ]
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Hanif Abdurraqib, Anthony Doerr, Ge Fei, and Lauren Groff are among this year's National Book Award finalists. The winners will be announced live on November 17 at the 72nd National Book Awards Ceremony, which will be held exclusively online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-05 04:00:00 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at Digiday
[ Digiday | 2021-09-30 19:04:53 UTC ]
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Independent press Chelsea Green Publishing is partnering with not-for-profit organisation FarmED to launch a food and farming literature festival, in what is said to be a first for the industry. Continue reading at The Bookseller
[ The Bookseller | 2021-09-30 10:10:30 UTC ]
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Bernardine Evaristo, Captain Sir Thomas Moore and T M Logan have won Nielsen Bestseller Awards for passing milestone sales thresholds during 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-09-29 23:11:17 UTC ]
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Former Andersen Press and Templar publisher Libby Hamilton is starting up her own imprint under the Barrington Stoke umbrella, focusing on picture books "with no limits". Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 14:50:36 UTC ]
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As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age
[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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Glossy magazines get a makeover with focus on vintage clothing, creativity and recycling Former editors and directors at Britain’s glossiest fashion magazines are carving out a niche for themselves with print titles and websites that focus on sustainable clothing.Later this month, Calendar will... Continue reading at The Guardian
[ The Guardian | 2021-09-26 05:45:03 UTC ]
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Issue-driven nonfiction brings cultural and science topics into the business context in the 16th Business Book of the Year Award shortlist. The post The 2021 Business Book of the Year Award Announces a Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-24 14:26:05 UTC ]
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Bad Form is launching a series of free events to demystify the publishing industry for people from Black, Asian and racialised communities. Continue reading at The Bookseller
[ The Bookseller | 2021-09-24 03:18:13 UTC ]
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Simon & Schuster Children’s Books is launching a new picture book partnership between author Frances Stickley and debut illustrator Eamonn O’Neill, signing two books from the pair. Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 10:52:10 UTC ]
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