Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with: #upcoming launch #nielsen

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Foreign Affairs Launches Special Collection for iPad

Foreign Affairs will cover topics like crises in the Middle East, arms treaties and international law--and now they're writing about Game of Thrones. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #middle east

Business Insider's Slideshows Are Now Ads, Too

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek

Edward Elgar launches Elgaronline

Academic indie publisher Edward Elgar has launched its online platform with no digital rights... Continue reading at The Bookseller

[ The Bookseller | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online platform #digital rights

Global launch for eighth Wimpy Kid

Eight publishers worldwide will team up for a near-simultaneous release of the as-yet-untitled... Continue reading at The Bookseller

[ The Bookseller | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global launch #publishers worldwide

L,B celebrates McCall Smith with digital campaign

Little, Brown is celebrating the 15th anniversary of Alexander McCall Smith’s The No 1... Continue reading at The Bookseller

[ The Bookseller | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital campaign #15th anniversary

Wiley announces 'Digital Classroom'

John Wiley has launched subscription e-learning resource www.digitalclassroom.com, combining... Continue reading at The Bookseller

[ The Bookseller | 2013-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital classroom #john wiley

Ilex launches writers' 'proving ground'

Reference publisher Ilex Press has created what it describes as a "proving ground" for... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #proving ground

Europa Editions launches crime list World Noir

Literary fiction publisher Europa Editions is releasing a new crime list called World Noir this... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Caffeine Nights launches free sampling app

Independent publisher Caffeine Nights is making two chapters of every one of its books free to... Continue reading at The Bookseller

[ The Bookseller | 2013-03-15 00:00:00 UTC ]
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Consortium Announces New Publishers for Distribution

Consortium has announced six new publishers for the fall 2013 season: And Other Stories, Curbside Splendor Publishing, Gallic Books, GILES, Koyama Press, and Stockholm Text. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gallic books #koyama press #stockholm text

Women's Fiction prize returns, announces longlist

Hilary Mantel, Zadie Smith and Barbara Kingsolver are among the finalists for the $45,000 Women's Prize, known formerly as the Orange Prize, which released its longlist today. Hilary Mantel, Zadie Smith and Barbara Kingsolver are among the finalists for the $45,000 Women's Prize, known formerly... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orange prize #hilary mantel #zadie smith #barbara kingsolver

Conde Nast to launch Glamour and GQ video networks

Publisher Conde Nast is creating video networks based on its Glamour and GQ magazines. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-03-12 00:00:00 UTC ]
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E-books added to inflation basket

E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News

[ BBC News | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-books added

E-books added to ONS 'basket of goods'

The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller

[ The Bookseller | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-books added

Nielsen Expositions Up For Sale

Nielsen Holdings NV has hired an investment bank to explore a sale of its tradeshow and event wing, Nielsen Expositions, multiple sources are reporting. Nielsen Expositions President David Loechner declined comment. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #investment bank #multiple sources

How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookshop windows #stepping stone #digital campaign

Google Launches French Media Fund

Google will launch an $81 million (&euro;60 million) Digital Publishing Innovation Fund to assist French news organizations with their efforts to move their content online and to increase advertising revenues. President Francois Hollande an ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #innovation fund #content online

German Powerhouses Launch Tolino Ebook Platform to Take On Amazon

German Thalia, Weltbild, Hugendubel, as well as Bertelsmann and Deutsche Telekom, have launched Tolino, a new ebook platform to compete with Amazon. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deutsche telekom #ebook platform

Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns