Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with: #upcoming launch #nielsen

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Wall Street Journal Launches Global Video Platform

As more readers turn to social media and mobile for their news, video is emerging as the latest tool for print journalists. The Wall Street Journal recently launched WSJ WorldStream (wsj.com/worldstream), a global publishing platform for short-form v ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers turn

AP Launches its First Spanish-Lanuage Stylebook

The Associated Press will launch a new Spanish-language Stylebook for universal use by publishers, broadcasters and readers from all Spanish-speaking countries, with an emphasis on Latin America and the United States. A small number of AP clients a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america #small number

Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week

[ Media Week | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire

John Lennon Letters app launched

Weidenfeld & Nicolson and Haymarket Network are launching an app of The John Lennon Letters... Continue reading at The Bookseller

[ The Bookseller | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weidenfeld nicolson

Gannett Unit To Produce Ads For The World Co.

Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #produce print #digital ads #company announced #des moines

Amazon targeted in ethics campaign

A consumer campaign targeting Amazon for “abusing” its power as a market leader is... Continue reading at The Bookseller

[ The Bookseller | 2012-11-01 00:00:00 UTC ]
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Kobo to launch in South Africa

Kobo is to launch in South Africa in partnership with Pick n Pay hyperstores and supermarkets.... Continue reading at The Bookseller

[ The Bookseller | 2012-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #south africa

Jivox Looks to Make Mobile Campaigns Smoother

Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help... Continue reading at AdWeek

[ AdWeek | 2012-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple devices #cut short #fox news #recently named

Campaigners lobby for school libraries

A group of close to 150 campaigners is to lobby parliament for school libraries to be made... Continue reading at The Bookseller

[ The Bookseller | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school libraries #lobby parliament

Rovio Announces First Angry Birds Book App

Finnish app giant plans to bring home the bacon with their book app, which they predict will sell millions of downloads. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book app #sell millions

The Book Tour as Military Campaign

Ex-Marine Benjamin Busch reflects on his grueling 50 book tour covering 197 readings, where he discovered all of America loves books, no matter what people say. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book tour

Ad revenue falls again at The New York Times Co.

Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York

[ Crains New York | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital subscribers #operating profit

Waterstones welcomes Kindle with ‘light-hearted’ campaign

Waterstones has launched a “light-hearted” branding campaign to coincide with selling... Continue reading at The Bookseller

[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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Apple announces iPad Mini

Apple has lived up to expectations by announcing a new iPad Mini this evening (23rd October), to... Continue reading at The Bookseller

[ The Bookseller | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad mini

Esquire to launch £6 biannual style guide

Hearst Magazines UK's Esquire is to publish the first edition of The Big Black Book, a biannual style guide, in March next year. Continue reading at Media Week

[ Media Week | 2012-10-24 00:00:00 UTC ]
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El País, Leading Newspaper in Spain, Announces Plans for Layoffs

El País, which had avoided the losses that have hit the newspaper industry worldwide as it struggles with the transition to digital publishing, announced it would dismiss one-third of its staff. Continue reading at The New York Times

[ The New York Times | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #el pas #announces plans #digital publishing