Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with: #upcoming launch #nielsen

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Sunday Mirror moves away from celebrities with Notebook launch

Sunday Mirror is to replace its Celebs on Sunday magazine with a new glossy called Notebook, in response to the declining appetite for weekly celebrity magazines. Continue reading at Media Week

[ Media Week | 2013-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sunday mirror #sunday magazine

Dedicated website launches for Amazon Publishing

Amazon has unveiled a dedicated website for its Amazon Publishing platform, www.apub.com. The... Continue reading at The Bookseller

[ The Bookseller | 2013-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon publishing #dedicated website

Dutch BA launches Booksellers Barometer

Dutch booksellers are improving their businesses by using an online self-assessment tool... Continue reading at The Bookseller

[ The Bookseller | 2013-05-28 00:00:00 UTC ]
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Hearst Is the Latest Publisher to Jump On Native Ad Trend

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #latest publisher

Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek

[ AdWeek | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-water mark #david rittenhouse #neo@ogilvy #active users

Penguin and WHS partner on charity summer reading campaign

Penguin and W H Smith have partnered for a new summer reading campaign, which will raise money... Continue reading at The Bookseller

[ The Bookseller | 2013-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raise money

Amazon launches Kindle Worlds publishing platform for fan fiction, will pay royalties to writers and rights holders

Amazon's taken a number of steps to bring different types of content to the Kindle Store, and it's now venturing into an area that has a long history with the internet: fan fiction. The company's today announced Kindle Worlds, a new publishing platform that promises to pay writers royalties for... Continue reading at Engadget

[ Engadget | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #alloy entertainment #gossip girl #vampire diaries #finer details #press release #kindle worlds

Alma launches cut-price classics

Alma Books is launching a new series of low-priced classics, and will be the first publisher in... Continue reading at The Bookseller

[ The Bookseller | 2013-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alma books #low-priced classics

Re-launch for Wellcome Trust Book Prize

Submissions are now being accepted for the Wellcome Trust Book Prize, which is to be re-launched... Continue reading at The Bookseller

[ The Bookseller | 2013-05-17 00:00:00 UTC ]
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Free The Press Campaign Trying To Raise $660 Million To Buy Tribune Co.

The folks at The Other 98% really, really don't want to see the Koch brothers to buy the Tribune Company. The non-profit organization has launched a fundraising campaign on Indiegogo to make a bid for the publishing company, which owns the Chic ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #koch brothers #tribune company #non-profit organization

In ebook case, Apple says publishers had already taken measures to counter Amazon

Concerned about Amazon.com's low pricing of ebooks, publishers had taken measures as early as 2009 such as "windowing," a practice of delaying ebook releases to benefit sales of hardcover editions, Apple said in a filing in an ebook price-fixing lawsuit.The U.S. Department of Justice in an... Continue reading at PC World

[ PC World | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #low pricing #hardcover editions #antitrust lawsuit #agency model #district court #southern district #app store

WoodWing Announces New Version of its Productivity Plug-In Smart Styles, Offering New Features and Adobe Creative Cloud (CC) Compatibility

The upcoming version of WoodWing&acute;s productivity plug-in Smart Styles will offer a variety of new features, further improving the productivity in print and digital publishing. The upgrade also provides compatibility withInDesign CC ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing

Kepler, Bonnier launch agency

Swedish husband-and-wife crime writing duo Alexandra and Alexander Ahndoril, who write together... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexander ahndoril

WHS campaign for Theakstons crime award kicks off

W H Smith's promotion of the 2013 Theakstons Old Peculier Crime Novel of the Year award... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peculier crime

'Nine-month' campaign for L,B Beatles book

A range of exclusive Beatles content is being used in a "nine-month pre-publication... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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Amazon Appstore launches in China, continues its world tour

Amazon let its world domination plans be known last month when it asked developers to start submitting apps to line its virtual displays in more countries. While China was notably absent from immediate expansion plans, Amazon launched its Appstore there during the weekend, opening the doors to... Continue reading at Engadget

[ Engadget | 2013-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world tour #notably absent #expansion plans #company launched #ebook store

Condé Nast Launches B-to-B Ecommerce Site

Condé Nast is taking its glossy, high-style images off the page and into the b-to-b marketplace. Continue reading at Folio Magazine

[ Folio Magazine | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ecommerce site

O’Reilly Announces Closure of Tools of Change Conference and Blog

O'Reilly Media will close down its popular digital publishing conference, Tools of Change, but Tim O'Reilly promises to continue innovating the publishing process. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #change conference #reilly media #continue innovating #publishing process